Simplifying Shockwave Pricing in Your Practice

Description

How should you price shockwave therapy if your practice already offers laser treatments?

Many podiatrists successfully implement laser therapy packages but run into confusion when adding shockwave therapy. Should the treatments be offered separately? Should the pricing change? And how do you keep it simple for patients and staff while still reflecting the value of the treatment?

In this episode, Don walks through a practical approach to transitioning from laser-only packages to regenerative treatment bundles that include shockwave. He explains how he structures visits, when he charges for office visits versus procedures, and how ultrasound imaging helps patients understand why shockwave therapy is recommended.

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Timestamps

[00:00] A Question About Transitioning to Shockwave

A podiatrist asks how to introduce radial shockwave therapy when she already offers a six-treatment laser package.

[00:50] Combining Laser and Shockwave Into One Package

Why bundling treatments into a single regenerative package can simplify patient decision-making.

[01:40] Example Pricing Structure

Charging $250 per session and building a six-session regenerative package around that model.

[02:30] Avoiding Confusing Pricing Options

Why offering laser and shockwave separately can create unnecessary complexity for patients.

[03:10] Should Shockwave Be Discounted With an Office Visit?

Some doctors bundle procedures into office visits, but Don explains why he prefers keeping them separate.

[04:05] Structuring the Shockwave Treatment Plan

Initial evaluation, follow-up imaging, weekly treatments, and the final visit that reviews the next steps.

[05:00] Weekly vs. Every-Two-Week Shockwave Protocols

A discussion of alternative treatment schedules used by some physicians internationally.

[05:40] Delegating Shockwave and Laser to Staff

How training staff to perform treatments can improve efficiency in the practice.

[06:10] Using Ultrasound to Guide Treatment Decisions

Why ultrasound imaging helps reveal tendon pathology that patients cannot see externally.

[06:50] Ultrasound Billing Strategy

Charging per foot once for ultrasound and using it primarily as a diagnostic and educational tool.

[07:10] Typical Patient Workflow

First visit X-ray, second visit ultrasound, then deciding whether shockwave therapy is the appropriate treatment.

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Key Takeaway

When introducing shockwave therapy into a practice that already offers laser, simplify the decision for patients by bundling regenerative treatments into one clear package and using ultrasound imaging to guide and justify the treatment plan.

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Conclusion

How are you pricing regenerative treatments like laser or shockwave in your practice?

If you have a system that’s working well—or if you’re trying to figure out how to implement one—share your experience or reach out to continue the discussion.