Podiatry Marketing

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join hosts Jim McDannald, DPM, and Tyson Franklin in this episode of Podiatry Marketing as they delve into the unconventional world of guerrilla marketing. Discover how creativity, surprise, and cost-effectiveness can revolutionize your marketing strategies. 

Learn from iconic campaigns such as Nike's 'Find Your Greatness' during the London Olympics, and get inspired by inventive tactics like the Fiji Water Girl stunt and local marketing ideas involving purple bikes and gold shoes. 

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this informative episode on the significance of having a mobile-optimized website for your podiatry clinic. Learn about the latest mobile usage trends and their impact on clinic visibility and patient acquisition. 

Discover practical tips for improving user experience, the benefits of Google’s mobile-first indexing, and how a well-optimized website can enhance search engine visibility. From DIY approaches to professional web design and strategies like click-to-call features, local SEO, and a robust Google business profile, this episode is packed with insights to help you boost your online presence and attract more local patients.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin share practical, time-efficient marketing strategies for podiatrists. Learn how to turn routine activities into marketing opportunities, leverage social media platforms like Facebook, Instagram, and LinkedIn, and effectively engage with your local community. 

Discover tips on tagging businesses, sharing your practice, and balancing personal and professional narratives. The episode also covers building strong patient relationships through personal stories and using creative tactics such as hashtags and cross-promotions. Tune in to unlock free marketing ideas, boost your visibility, and grow your practice effortlessly!

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this informative episode of Podiatry Marketing, host Jim McDannald, DPM, delves into how artificial intelligence can transform your podiatry practice operations. Discover the top AI tools, such as ChatGPT, Populate, Nabla, AKASA, and AWS HealthScribe, that enhance communication, streamline patient follow-ups, and minimize administrative burdens. Learn strategies to reduce billing errors, improve appointment scheduling, personalize patient care, and build stronger relationships with referring physicians. 

This episode offers actionable insights on integrating AI to boost clinic profitability, optimize practice management, and maintain your competitive edge in the evolving healthcare market.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss why discounting is not a good marketing strategy for podiatry practices. They delve into the negative implications of discounting, such as attracting the wrong type of patients, setting unrealistic expectations, and diminishing the perceived value of the services. 

Tyson also shares personal anecdotes and experiences, emphasizing the long-term consequences of consistent discounting on both the clinic's financial health and the quality of services provided. Tune in to understand why maintaining full pricing is crucial for a sustainable and profitable practice.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the crucial role of building a network and participating in professional associations for podiatrists. The conversation emphasizes the value of having a community of like-minded professionals and the benefits it brings, including mentorship, career opportunities, emotional support, and staying updated with the latest practices. 

Both hosts share their personal experiences and insights on how engaging with peers at conferences and events can energize and inspire podiatrists, helping them avoid professional isolation and burnout.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of keeping up with market trends in podiatry. They emphasize the importance of promptly adopting innovative equipment and practices to meet patient needs and outpace competitors. Using examples from Franklin's practice, they highlight the advantages of being a market leader and the potential drawbacks of hesitance. 

The duo emphasizes the role of patient feedback and industry events in identifying new opportunities and stresses effective communication to educate patients about new treatments. Despite technical glitches, the episode offers valuable insights into maintaining a competitive edge in podiatry.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the game-changing benefits of AI medical scribes for podiatrists. They dive into how these tools can significantly enhance clinic efficiency, improve patient care, and streamline administrative tasks. By automating transcription and documentation, AI medical scribes allow podiatrists to focus more on patient care, ultimately leading to better outcomes.

Tyson and Jim break down the key advantages, from time savings and increased accuracy to cost savings and enhanced data security. They also address common concerns about transitioning to AI solutions and offer practical insights on implementing this technology in your practice. This episode is a must-listen for podiatrists looking to optimize their clinic operations and embrace the future of healthcare.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the critical concept of standing out in a crowded market. They dive into why blending in feels natural but can limit your clinic's growth and how stepping away from the norm can lead to greater visibility and success.

Tyson and Jim offer actionable strategies for making your clinic more distinct, from defining a unique brand voice to showcasing specialized services. They also address the common fears of standing out and how to navigate them effectively. This episode is essential for podiatrists who want to break free from the competition and attract more patients.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the strategic importance of 'areas we serve' pages for enhancing local SEO visibility. They explain the concept of local relevance, identify key local keywords, and optimize content to attract patients from nearby suburbs and towns. 

The episode covers practical tips on structuring these pages effectively, including using authentic photos, case studies, and success stories. Tyson and Jim also highlight the significance of balancing content for search engines and human readers, making this episode a must-listen for podiatrists looking to expand their local patient base.

✉️ CONTACT

[email protected]