💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies to boost podiatry appointments during slow periods through tactics like optimizing Google search ads, enhancing local search strategies, email reactivation campaigns, and leveraging paid social ads.

The hosts also share interesting trivia about turkeys and chickens and emphasize the importance of maintaining patient communication through newsletters. Don't miss this insightful episode!

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the strategic importance of choosing the right business name for your podiatry practice. Learn about the impact a name can have on your business identity, patient perception, and branding efforts. 

The hosts share valuable insights on avoiding common pitfalls such as overly complex or generic names, ensuring your name can grow with your business, and the crucial steps for protecting your name through trademarks and domain registrations. They also provide real-world examples and personal anecdotes to illustrate their points, making this episode a must-listen for podiatrists looking to optimize their practice's marketing strategy.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the intricacies of seasonality in podiatry marketing. They discuss how different times of the year can impact patient behavior and clinic profitability. 

Key topics include preparing for spring surges, understanding the impact of patient deductibles, and leveraging local partnerships for effective marketing. You will also learn about the importance of having a year-round marketing plan, adapting to geographic and climatic differences, and using both online and offline strategies to keep your clinic busy throughout the year.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss how podiatrists can improve their video-making skills by participating in a 30-day video challenge. The duo shares their own experiences and tips on how to create engaging and authentic videos, from planning content and overcoming initial fears to utilizing editing tools. 

They highlight the importance of video in building trust and increasing engagement with patients, as well as offer practical advice for consistent content creation. Whether you're a seasoned podiatrist or just starting, this episode provides actionable steps to up your video marketing game.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they dive into the importance of patient reviews for podiatry clinics. Tyson shares his recent trip to the UK, where the podcast's popularity is growing. 

The duo discusses how to incentivize staff to garner more patient reviews, outlining the benefits, such as enhanced clinic reputation, increased trust, and better visibility. They offer practical strategies like creating a bonus structure, empowering the entire team, and celebrating successes to boost team morale. Tune in to learn about the key takeaways and best practices for improving patient reviews and why it’s essential for the growth of your podiatry clinic.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of creating tailored content for each step of the patient journey. They cover the seven steps, from patients who do not know about the clinic to those who have become super fans providing testimonials. 

The episode stresses the need for unique content strategies to convert potential clients into loyal patients, emphasizing external and internal marketing tactics. Tune in to learn how to enhance your podiatry practice through well-targeted marketing efforts!

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss what to do if your Google Business Profile gets suspended. They delve into the reasons behind such suspensions, including guideline violations, duplicate listings, and significant changes to your profile. 

They also share key steps for identifying the root cause and resolving the issue, while emphasizing the importance of staying proactive with your Google Business Profile to avoid future suspensions. Tune in to learn how to safeguard your practice's visibility and credibility online.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the concept of the reticular activating system (RAS) and its impact on awareness and marketing strategies. 

Tyson shares personal stories and examples of how recognizing patterns and marketing tactics in everyday situations can lead to improved focus on attracting the ideal patients for a podiatry practice. The episode explores how to harness the power of RAS for effective marketing and business decisions, providing actionable insights and real-world examples.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of consistency in both personal and professional life. Jim reveals his word of the year, 'consistency,' and shares insights on how small, incremental efforts can lead to significant achievements over time. 

The conversation covers various aspects such as health, goal-setting, and maintaining balanced personal and professional relationships. Tune in for practical advice and motivational tips to help you stay consistent in your daily life.

✉️ CONTACT

[email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they delve into the importance of defining a niche for your podiatry practice. They discuss why January is a busy month and share personal resolutions before diving into how to define your niche in three easy steps. 

Emphasizing the need for clear messaging, they explain the benefits of niche marketing, using personal experiences and famous examples like Amazon and McDonald's. They also cover how to identify clients you don't want, define who you are and who you serve, and the importance of disciplined implementation across your website, social media, and marketing materials. Tune in for actionable insights to simplify your marketing and expand your practice.

✉️ CONTACT

[email protected]