📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of learning from both marketing mistakes and successes in the field of podiatry. As they edge closer to their 200th episode milestone, they dive into real-life examples and share valuable insights. Jim and Tyson explore topics such as the risks of relying solely on word of mouth, the importance of consistent branding, and the benefits of hosting community events.

They also emphasize the importance of follow-up systems, utilizing Google Business Profile, and the drawbacks of replicating other clinics’ strategies without a personalized approach. Tune in to discover actionable lessons that can enhance your marketing strategies and grow your podiatry practice.

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Generative Engine Optimization (GEO). Explore how this new strategy is emerging from AI-powered tools such as ChatGPT, Claude, Anthropic, and Google Gemini.

Learn why transitioning from traditional SEO to GEO can provide a competitive edge in capturing local searches and thriving in the evolving digital landscape. Don't miss out on expert tips, practical steps, and the significance of being an early adopter in this cutting-edge field.

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the nuances of referral marketing, especially tailored for podiatry clinics. They discuss the importance of trust and referral networks, emphasizing how word-of-mouth from other healthcare professionals and even non-professional contacts can significantly benefit a clinic.

They provide actionable tips for maintaining strong relationships with referral partners, turning patients into advocates, fostering a referral-friendly clinic culture, and tracking referrals effectively. Key insights into building these networks, offering exceptional service, and valuing your referral sources are also covered. This episode is packed with strategies to help you build a robust, effective referral system that can drive the growth of your practice.

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the rapid changes in Google's platforms and their impact on podiatry clinics. They cover the evolution from traditional SEO strategies to the importance of AI-generated content, the rise of local service ads, and the critical role of Google Business profiles. 

Discover how to adapt to Google's ever-evolving algorithms to maintain visibility and effectively attract patients. Whether you're a seasoned podiatrist or new to the field, this episode offers valuable insights to keep your clinic competitive in the digital age.
✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the concept of leveraging semi-professional referrers to grow your podiatry practice. Tyson explains the strategic importance of connecting with accountants, lawyers, and financial planners to gain valuable patient referrals. 

The episode covers practical steps to approach these professionals, the benefits of building these relationships, and the importance of maintaining consistent contact. Tune in to discover how incorporating this 'seventh pillar' can significantly enhance your referral network and patient base.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the importance of utilizing positive reviews to amplify your clinic's visibility and build trust. They discuss strategies for effectively showcasing reviews on your website, Google Business profile, social media, and within your clinic. 

Learn how to craft specific and impactful reviews, utilize digital tools like Gather Up, and celebrate milestones to enhance your clinic’s reputation and attract more patients. Don’t miss tips on encouraging patient testimonials and the benefits of sharing success stories.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the complexities of copyright ownership for photos and artwork. They discuss common misconceptions about who owns the rights to these creative assets, whether they are created or designed by professionals, employees, or freelancers. 

The duo highlights the importance of clear agreements and contracts to ensure ownership and prevent potential legal trouble down the road. Additionally, they touch on the implications of using stock images and the evolving role of AI in generating design work. Tune in to learn how to protect yourself and your clinic’s brand effectively.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of developing a solid marketing strategy before jumping into various marketing tactics. They highlight the common pitfalls podiatrists face when they rush into tactics without a clear strategy, such as inconsistency, wasted money, and burnout. 

The hosts emphasize the significance of knowing your ideal patient and problem-solving to tailor your marketing efforts effectively. They also offer practical tips for aligning your practice's goals with your marketing activities to achieve long-term success. Tune in for actionable steps and insights that will help you master your podiatry clinic's marketing strategy.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of visual models in enhancing patient compliance, education, and sales. They explore how visual representations can simplify complex medical concepts, making them more accessible to patients. 

The discussion includes practical examples of using visual models in podiatry, the benefits of visual aids in treatment planning, and how to effectively implement them in clinic settings. The episode also explores the varying levels of visualizing ability among individuals and the concept of aphantasia.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the rising popularity of pickleball in Australia, the UK, and the US. They discuss how podiatrists can capitalize on this growing trend by understanding the game, recognizing common injuries, and positioning their clinics as the go-to places for treatment. 

With insights on community outreach, creating targeted online content, and leveraging digital tactics, this episode is packed with strategies to help podiatry practices capitalize on the burgeoning pickleball market.

✉️ CONTACT

[email protected]