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In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss five key business decisions that shape whether a new podiatry practice succeeds before it ever opens.

Prompted by a resident preparing to start a practice without a lease or patients, they outline an order of operations: research the market before choosing a location using free data like census trends, income levels, and competitor presence; decide what type of practice and payer mix you want rather than “treating everyone”; build a brand and name that reflect that strategy and can evolve over time; create a website structured around individual condition and treatment pages (and nearby “areas we serve”) written in patient-friendly language; and set up day-one systems like reviews, call tracking, intake workflows, and insurance-call handling to avoid playing catch-up later.

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