Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into Greg McKeown's 'Essentialism' and explore how its principles can be applied to podiatry practice.

Learn about the importance of designing your practice intentionally, understanding trade-offs, finding your niche, creating space to think, and the power of saying 'No.' Perfect for podiatrists looking to streamline their practice and focus on what truly matters. Don't miss out on actionable tips and strategies to build a fulfilling, sustainable podiatry career.

Essentialism: The Disciplined Pursuit of Less by Greg McKeown: Amazon | Audible

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the vital role of Call-to-Actions (CTAs) in podiatry practice marketing. They emphasize that without a clear call to action, marketing efforts can become mere background noise. The duo discusses various types of CTAs, ranging from appointment-based to education-focused, and emphasizes the importance of guiding patients through their journey.

They also highlight the importance of engaging content and the benefits of measuring CTA effectiveness. Tune in for practical tips and insights to make your marketing more effective and turn passive viewers into engaged followers.

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into this week's episode of Podiatry Marketing. With the New Year upon us, it's prime time for fitness resolutions and the medical issues that come with them. Tyson and Jim discuss how to attract and cater to new patients—particularly those lacing up their running shoes or joining gyms for the first time.

Learn about effective strategies to target new athletes, the importance of understanding patient needs, leveraging your Google Business profile, and creating engaging content to answer common questions. Ensure your clinic stands out and is prepared for the influx of new patients this season. Perfect for podiatrists looking to optimize their marketing strategies in the new year.

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into effective networking strategies for podiatrists. Discover why networking is essential for career growth in the podiatry profession, and learn practical tips for making meaningful connections at conferences and meetings.

Whether you're a new graduate or a seasoned podiatrist, this episode offers valuable insights into how to build lasting professional relationships and stand out in your field.

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies for private podiatry practices to compete against larger hospital systems and multi-specialty groups. They explore the growing trend of hospitals incorporating podiatry departments and private equity forming mega groups, and address the fears that many private practitioners have about competing with these larger entities.

The episode outlines five key advantages that private practices have over hospital systems, including personal branding, speed, better patient experience, focused reviews, and specialization. Listeners are encouraged to leverage these advantages in their marketing strategies to outperform larger competitors.

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle the crucial topic of understanding your patient avatar and crafting a compelling call to action before leveraging AI tools. They emphasize the importance of thoroughly understanding who your ideal patients are and where they are in their journey before creating any content, whether it's blogs, videos, or social media posts.

They highlight the importance of effective AI prompts and how AI can help develop a robust framework for your content. This episode is packed with practical tips and real-life examples to help you create targeted, high-quality marketing content for your podiatry practice.

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the latest trends and shifts in local SEO that podiatrists need to know for 2026. They delve into the importance of Google business profiles, prioritize review recency over quantity, consider engagement signals as ranking factors, examine the impact of social signals, and highlight the critical role of NAP (name, address, phone number) consistency.

Learn why Google Business Profile may matter more than your website, how to keep your review strategy effective, and why social media engagement is becoming increasingly significant. Stay ahead with these actionable tips to make your clinic more visible locally.

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the critical strategy that every new podiatry business owner should implement to save years of frustration: tracking every number from day one. They dive into the importance of monitoring data, such as new patient numbers, referral sources, average patient spend, rebooking rates, revenue per hour, and Google reviews.

They also share practical tips for building relationships with referral sources and making smart marketing decisions based on accurate data. This episode is packed with actionable advice for podiatrists looking to grow their practice effectively.

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the intricacies of selecting the right email marketing platform for podiatry clinics. They discuss the importance of consistency in marketing efforts and the significant benefits of email marketing as a key component of a clinic's overall marketing strategy.

The episode covers how to navigate the trade-offs of different platforms, the necessity of HIPAA compliance for certain types of emails, and provides recommendations on user-friendly and effective email marketing tools such as MailChimp, Kit (ConvertKit), and MailerLite.

✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, share valuable insights on seven simple ways to increase foot traffic in your practice. Topics include the importance of owning your Google Business Profile, leveraging local networking, collaborating with allied health professionals, creating microcontent, establishing memorable patient touchpoints, community involvement, and utilizing your stationery as a marketing tool.

Tune in for practical tips that require minimal cost but can make a significant impact on your clinic's success. Ideal for podiatrists seeking to increase patient appointments and expand their practices.

✉️ Contact: [email protected]