Grassroots sports have always had the talent, the passion, and the stories but rarely the technology.

AirUpThere Technologies is trying to change that. Since 2018, the Malaysian startup has been building AI-powered camera systems and a sports streaming platform called Huddle, designed to help schools, academies, and amateur leagues broadcast games, analyse performance, and create professional-grade sports content without a production crew.

We speak with co-founder Andri Khusahry about how they turned a passion for sport into a scalable sports-tech business, the commercial logic behind automated broadcasting and analytics, and how they’re positioning Huddle in a fast-growing global sports tech market. We also explore the realities of monetising sports data, navigating privacy concerns, and what it takes to scale a Malaysian tech platform across the region.

See omnystudio.com/listener for privacy information.