What does authentic PR leadership look like in a world of LinkedIn optics, brand “purpose” and social media storms?

In this episode, Rachel Allison, founder of Axe + Saw, discusses her unique approach to PR and communication, emphasising authenticity and vulnerability. She shares her journey of building her agency from scratch, leveraging LinkedIn to connect with industry leaders and share her experiences.

Allison addresses the industry's tendency to create manicured reputations and praises the shift towards genuine storytelling. She recounts a controversial LinkedIn post about Stormzy's McDonald's partnership, highlighting the importance of authenticity.

We get into:

- How Rachel launched AX&Saw with no network, no money and no safety net

- The moment she realised PR boardrooms were talking “culture” without anyone who actually lived it

- Why she chose to show up on LinkedIn as herself, not as a polished “PR leader”

The story behind her controversial Stormzy x McDonald’

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Connect With Us | Connect with Axe + Saw

LinkedIn: Adrian Ma - Fanclub PR

Website: https://www.fanclubpr.com/

LinkedIn: Ike Mgbenwelu

PRCA Fuse (Podcast Producer): [email protected]

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.