Consumer rewards are entering a new era as technology transforms how people connect with the brands they love. Fetch Founder and CEO Wes Schroll has led that evolution, turning everyday receipts into meaningful rewards for millions of users. He joins Inside the ICE House to share how Fetch is using AI to deepen brand relationships, personalize experiences, and empower consumers through data-driven insights. Schroll discusses the company’s growth from startup to category leader, highlighted by a new partnership with American Express that expands Fetch’s reach and value for users.