Can you imagine growing up with 30 fish tanks in your room? That’s 30 tanks stock full of fish that each needed their own special care. Seems a bit excessive, maybe even a little weird, but that’s exactly the environment Brian Linton, CEO of United by Blue, chose to grow up in. 

Since Brian was a little boy, he’s engaged with the world in his own, unique way. 

“My parents allowed me to be a little bit weird and that definitely spawned the entrepreneurship spirit in me. I never thought about doing anything else. It never occurred to me to not do my own thing.”

Having grown up surrounded by tanks of blue, it’s no surprise that one of these things Brian wanted to pursue was ocean conservation and clean up. After spending years searching for effective ways to help clean the waterways, Brian finally began to conceptualize an idea in 2008 and United by Blue was born. 

United by Blue is an apparel company dedicated to cleaning our world’s oceans. For every product sold, they remove one pound of trash from oceans and waterways. Since its inception, the company has removed more than 1.6 million pounds of trash and has over 1,000 stores nationally.

On today’s episode of Mission Daily, Brian joins us to discuss his unique background, the struggles and rewards of building a social enterprise, and United by Blue’s plans for the future.

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