Member loyalty isn’t what it used to be. 
Once upon a time, loyalty was the product of proximity, or due to a family or friend recommendation. 
But loyalty has changed. It’s gone from loyalty to a provider, to loyalty to an experience. 
On this episode of Leaders in Lending, we sit down with Rick Jarrar. Rick is the Chief Lending Officer at Kemba Financial Credit Union, and our conversation was all about: 
How to gain and retain member loyalty
The evolution of the branch from transactional to advisory services
The surge in BNPL payments and its impact
The applications of cryptocurrency


To hear more from Leaders in Lending, check us out on Apple Podcasts, Spotify, or on our website. 
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