Most entrepreneurs feel the pressure to run ads before they’ve built a foundation. Abu Kamara, Co-Founder of Green Zone Solutions, took a different path. In just 18 months, he built a consulting business around sustainability, logistics, and operational performance - all through relationships, referrals, and trust, not ad spend.

In this episode, we cover:

• How Green Zone went from wide-net consulting to honing in on manufacturing and distribution niches.
• Why referrals and word-of-mouth still outpace cold ads in today’s noisy market.
• The systems Abu is putting in place to make referrals predictable and scalable.
• The biggest misconceptions about “slow growth” and what it really takes to build traction.

💡 For any founder wondering if they have to pour cash into ads right away, this conversation will reset your mindset.

👉 Connect with Abu:

LinkedIn: linkedin.com/in/abubakarrkamara

Green Zone Solutions: gzsolutions.co

🎧 Explore all episodes: Is Anything Real in Paid Advertising?