Building Unshakable

Entrepreneurs often overcomplicate things.

They have multiple audiences, too many offers, too many goals and projects, complex pricing structures…and more.

And then, they wonder why their time is limited, they’re not selling out your offers, their clients are confused, and they feel overwhelmed and unclear.

Here’s the thing - Simple Scales.

If you want to scale your revenue, your impact, your freedom, the answer isn’t doing more.

It’s focusing on doing less, but better.

What You’ll Learn from this Episode:

• Why trying to do more is holding you back from making more money
• The challenge with multiple audiences and too many offers
• What you need to do if you want to earn more without working more

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
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• Follow Kathryn Binkley on Instagram
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Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Being CEO doesn't always feel great.

It's 50/50 just like life.

Sometimes you feel confident, and sometimes you feel doubt.

Sometimes you feel excited, and sometimes you feel stressed.

CEOs sometimes feel...

curious, proud, powerful, courageous, inspired, optimistic, respected, valued, successful, creative, grateful, determined, and calm.

But CEOs also feel...

disappointed, frustrated, lonely, embarrassed, annoyed, bored, guilty, ashamed, afraid, rejected, worried, overwhelmed, vulnerable, pressured, inadequate, disrespected, and unfocused.

The question isn't whether you'll feel all of these feelings and more.

It's whether you're willing to keep going when you do.

In this episode, I’ll be talking about what you need to know about feeling because building a business will not always feel good.

What You’ll Learn from this Episode:

• What happens when you ignore your feelings, and how to go all in on feeling all the feels instead
• The best and worst thing that can actually happen in any situation
• What creates your feelings, and the relationship between your feelings and results

Let’s Connect

• Glean from our library of CEO resources at kathrynbinkley.com
• Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! 

We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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5 Years.

That’s how long I waited to start my business from the point that I decided I wanted to.

So what happened in those 5 years and why did it take me so long?

I had a Plan B, and it felt more confident, secure and clear than the direction I really wanted to go in.

That Plan B that felt so secure until everything changed, and all suddenly it felt anything but secure.

And I decided to go ALL IN on my dreams, to bet on myself.

That’s a decision I make over and over again in my business.

If you have a business full of Plan B’s, then it’s time to let them go and go all in on what you really want.

What You’ll Learn from this Episode:

• How your backup plan is holding you back
• 3 lessons to help you let go of your backup plan
• What you need more than confidence

Featured on the Show:

• Episode 84 - Tested Confidence

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
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I wasn’t a big worrier but I was a big researcher. I was the oldest of 5 kids - so it was rare for something new to happen that I didn’t expect. 

In the same way, once you grow your business to $100k you think you know what it’s like to make $100k and that the next $100k will be the same. And when it isn’t, you think something is wrong.

I’m here to tell you - nothing is wrong. 

It's normal. It means your business is growing and getting ready to scale.

And there’s a difference in scaling - and getting ready to scale.

In this episode, I want to break down growth into 4 scalability stages. 

What You’ll Learn from this Episode:

• Difference between growth and scaling
• 4 stages of scalability
• Scale your revenue. Scale your impact. Scale your freedom. 

Featured on the Show:

• Episode 58 - Two Phases of Scaling 

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
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Being “All In” has been such a big part of how I create results in my business, and is a core value that I lead by in my business.

This episode kicks off a series through the end of this year to help you go All In on the results you want to create next year.

So listen in through the end of the year, and get ready to go all in on creating any result you want in business.

What You’ll Learn from this Episode:

• Your business is perfectly designed to give you the result you have right now
• Why revenue isn’t specific enough when you set a goal
• How results are created ---> understand this and you can create any result you want 

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
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I never wanted a sales role. 

But back in my marketing agency days, whenever I talked with clients I was so sure that my recommendations were what they needed, and my confidence was contagious. 

I didn’t realize it then, but I was actually  selling. 

It didn’t feel like what I thought “selling” should feel like because I was already sold myself, and was focused on helping them.

I believe that’s the best kind of selling. The most natural, ethical, and compelling kind of selling. 

In order to sell yourself, you must first sell yourself.

Once you’ve sold yourself, it won’t feel like selling, and that’s what I’m diving into on today’s episode.

What You’ll Learn from this Episode:

• Three things you need to sell yourself on
• What you need to believe about your audience and your offer
• The best way to overcome objections

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
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The path to scaling your business is full of change.

Change is inevitable and change is necessary.

But some business owners change too much, too fast.

And others change too little, too slowly.

In this episode, we’ll talk about how much change is needed, and when to change.

What You’ll Learn About In this Episode:

• Change Fatigue
• Lack of Innovation
• Controlled Innovation

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
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Have you ever had a brilliant idea? 

You knew this was IT - the ticket to success.

So, you got to work.

But the more action you took, the less confident you became.

It started feeling hard. And you started questioning whether it was really possible.

The confidence you once had was replaced with doubt.

Enter my first several years in business. This is exactly what happened. And I consistently reached a point of doubt, where I’d pivot…

To a new audience, new offer, new marketing strategy. And the cycle would start over.

On this week’s episode, I'll share with you the difference between tested confidence and untested confidence.

What You’ll Learn from this Episode:

• The Dunning-Kruger Effect.
• Doubt is not a problem. 
• It's totally possible to doubt AND take action.

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
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I once had a boss who hyper-focused on one person until firing them, then another, then another. 

Someone would land on her “bad” side for one reason or another, and then her brain observed what the team member did and said, creating further evidence to prove the initial thoughts.

All of our brains do this - think a thought and then create evidence to back it up through our feelings, actions, and results.

The problem is, we don’t stop and question our brains on whether it was a thought or FACT, before taking action. How unfortunate for the team member on the receiving end of the criticism and firing. And also for the leader who causes themselves so much pain and suffering.

This is why leaders need what I call “Clean Leading”.

What You’ll Learn from this Episode:

• Coaching yourself first before you coach others
• Focusing on what you can control and the difference between feeling in control and controlling
• Shifting out of victim mode and into coach mode

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
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I take time to get away for a CEO Retreat every quarter, and it’s something I recommend for every CEO.

As a business owner, you need to be spending time thinking and planning for the future. 

But instead, you get stuck in the day-to-day grind.

It’s time to step away from focusing solely on short-term goals to focus on the big picture.

If you aren’t crystal clear on what’s next in your business, fully confident it’s possible, and have a solid strategy to make it happen, a CEO Retreat may be exactly what you need 

What You’ll Learn from this Episode:

• Why every business owner needs a CEO Retreat.
• The essential elements of a CEO Retreat 
• And my personal agenda for my Quarterly CEO Retreats

Featured on the Show:

• CEO Day

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
• Scroll down and click 5 stars
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