Building Unshakable

Behind the Scenes of Building a Scalable Business Model

If you start building a scalable business model now, what’s possible in your business and life in just a few years will blow your mind.

I could tell you stories about where my clients started, and their shiny results at the end. But I also want you to hear what happens in the middle.

What happened during the coaching calls that helped a client go from $1k to multiple 6 figures?

I can tell one thing, right off the bat: That didn’t happen overnight. And that is not a bad thing! Our culture often looks for instant gratification and quick wins, rather than steady, sustainable results. 

The thing is, if you want to scale your business without succumbing to the pressure and hustle that come with instant gratification and quick fixes, you have to learn to value sustainability in your business. 

So today we have a special treat: My client Michelle Vroom is sharing the behind-the-scenes of scaling her business from barely making $1k a month to surpassing $300k! 

A Huge Part of That Growth Was Focusing on Creating a Scalable Business Model

Once she started earning consistent income, the next step was setting herself up to scale. So she could earn more, without working more. 

In this episode, we’re chatting about how Michelle shifted from selling and delivering 1:1 and focused on selling and delivering a scalable offer. 

I’m honored to have been her coach throughout her journey over the last 4 years. So tune in to hear what Michelle’s sustainable growth and scaling has looked like, and how that’s worked out behind the scenes in our coaching sessions together. 

In This Episode You’ll Learn:

• How my client Michelle grew her business from barely making $1k per month to surpassing $300k  - and how she did it sustainably, without overworking or burning out. 
• How she moved from a 1:1 selling and delivery business model that was dependent on her, and transitioned to a scalable business model that allows her more flexibility and freedom than ever before.
• What this level of scalability looks like in real life, rather than glimpses shown in “highlight reels." 

Featured on the Show:

• Michelle Vroom is a business coach with more than 15 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps small business owners grow to 6-figures with more freedom and peace. Michelle believes every woman entrepreneur should be able to get clients whenever she wants. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business.
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How to NOT Build a Scalable Business

Building a scalable business is a lot simpler than most entrepreneurs think it is. And the reason so many of you see scaling as a complicated thing, is because of the haphazard approach you see so many others taking. 

What do I mean by haphazard? Things are done out of order! If you don’t have a scalable offer that is getting clients results, then you don’t need to create more offers, add new marketing strategies or change the way you’re selling. You’ve got to start with the foundation, and build up from there.

First Things First: A Scalable Offer

It all starts with the offer.

Once you’ve hit 6 figures and your time is maxed out, you definitely need a scalable offer.

When you get down to building a scalable offer, the actual process of it can be pretty straightforward. But, like everything in business, there are some tricky thought errors that can get in the way (making it seem harder than it is). 

In today’s episode of the Scale to Seven® podcast, I’m diving into the thought errors you need to change before you even start building your scalable offer. Then we’ll get into the offer itself. 

So let’s start with your perspective, then move into action. That’s when building a scalable business becomes simple. 

In This Episode You’ll Learn:

• Why you’re not getting the results you want as you build a scalable business:
• Why you don’t have the free time you want
• Why you’re not making the money you want
• Why you’re not making the impact you want
• How to shift the thought errors that are preventing you from scaling your time and your freedom 

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Celebrating Milestones in Business…Even the Embarrassing Ones!

Not all milestones are pretty. Not all of them feel like milestones. In fact, depending on your look at it, some wouldn’t label them milestones at all. (I’ve heard the word “failures” thrown around.) 

But I believe in celebrating all milestones in your business. Even the mortifying ones. 

So for my 100th episode, I’m sharing 100 “milestones” that I think many of you can relate to. 

We tend to want to put our best foot forward when marketing and selling in our business. Who wants to buy from flawed human beings, anyway? 

The answer: everyone! 

Why Clients Want to Hear Your Vulnerable Stories Too

Yes, your clients choose you for your expertise, your messaging that meets them where they’re at, and your programs that offer a solution to their problems. But they also choose you for YOU. Because you’ve been through the same challenges they’re going through now. You’ve made the same mistakes they’re making. 

So that’s why I’m sharing some of my mistakes and “lows” in today’s episode. Because I've learned to feel through the disappointment and embarrassment, and all the other feelings…and then I know how to become stronger because of it. 

I want you to see that it’s okay to have lows. It’s ok to make mistakes. I promise you - everyone else is doing it too. 

In This Episode You’ll Learn:

• That you’re not alone in your struggles, mistakes, and embarrassing business moments. 
• That these “milestones” happen to everyone. That common feeling of humanity can help you get through the next one you hit! 
• That you can use your business “lows” to make you a stronger, more effective CEO as you learn from them and build up your business because of them, not in spite of them. 
• How to celebrate all milestones in business - even the ones that feel like failure! 

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Scaling Your Business As an Expert In Your Industry

Scaling your business is not the same as being an expert in your business. In fact, many experts who come to work with me are total beginners when it comes to scaling. Meanwhile, there are other people making millions who aren’t even great at what they do! 

That’s because of what I call: The Expert Dilemma. 

This is where you’ve mastered your skill. You’ve put in the money, the time, the energy, and the dedication. Your clients get incredible results. You’ve got testimonials galore. Maybe you’re even booked solid, and you’ve hit a cap - a cap in your income, time, and energy. 

That’s where you have to structure your business a little differently. 

In This Episode You’ll Learn:

• 5 shifts that experts need to make if they want to create a 7 figure business.
• How to use those shifts to help you go through a life-changing process that takes you from helping clients 1:1 to scaling sustainably by working with groups.
• What you’ll have to un-learn to make those shifts (Hint: They’ll be a lot of things you learned that got you to expert status - things that are getting your clients results, but not helping you scale your business.)

You’ll have to be willing to feel like a beginner. You’ll shift your perspective from a business owner to a CEO. But it’s going to be worth it when you’re able to steadily (and sustainably) scale your business 7 figures and beyond.  

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Freedom Through Structure: For the Visionary Entrepreneur

Doing whatever you feel like, whenever you feel like it, isn’t freedom in your business. 

I know you want to do things your way. I know you don’t want to be crammed into a cookie-cutter strategy. 

And you don’t have to be. 

But you do need some structure so that your business isn’t fully reliant on you and to support the creative aspects of your business. 

When you establish that structure, that’s when you:

• De-clutter your mind to let your creative juices do their best work
• Save time (for you and your team members) so you can focus on the visionary, money-making aspects
• Open up your business to even MORE freedom than you ever thought possible

In This Episode You’ll Learn:

• How to categorize and organize the aspects of your business’ growth so you know what needs your attention now, soon, and in the future. 
• How to build a system that takes your team’s responsibilities out of your hands and into their task lists - freeing that extra space up for creativity.
• How to choose and set goals so they actually get done…and then build off of each other. 
• How to spend way less time managing your team (but still get great results)

And other must-have systems (I recommend these to all my visionary entrepreneur clients) so you can build your strategic base - freeing you up for creativity, envisioning, dreaming…

…And watching those goals materialize.  

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I’ve always been super independent.

Once I became a mom I encouraged independence in my children as well.

It’s something I’ve done from the beginning, and I suppose it’s just the way I’m wired, because I’m passionate about creating independent businesses too!

Just like I’ve taught my kids how to get results without relying on me, I teach CEOs how to grow businesses without relying on them.

Because if you want to scale a business, results can’t be entirely dependent on you. Otherwise, when you stop - your business stops. 

Your business needs to be able to create results without you. 

In This Episode You’ll Learn:

• Why it’s important that results aren’t dependent on you
• Two types of results your business needs to be able to create without you
• Why you need to know how to create these results first and what you’ll be doing once results no longer require your time

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When people talk about scaling - they are typically referring to an increase in revenue.

But when your revenue scales, that’s not the only thing that scales.

Problems scale too.

You thought it was supposed to get easier. You thought you’d have more free time.

But instead, you’re working harder and longer than ever before.

In This Episode You’ll Learn:

• Two pieces of advice I give my clients to tackle problems before they scale
• Why you need to fix every problem twice
• How to choose solutions that will set you up for long-term success

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As we start off the new year, you may think you’ve settled on your goals for the year. 

But if you’re like most entrepreneurs, you may be missing one or more of the goals I set for myself and recommend to my clients.

In this episode of the Scale to Seven® podcast, I’m giving you a behind the scenes glimpse at my goals and my process for setting them.

In This Episode You’ll Learn:

• Why success is about more than just money
• Three different types of goals to set
• How to tie your goals into your purpose
• How to ensure you don’t sacrifice your freedom to achieve your revenue goals

It’s common for entrepreneurs to settle for one goal, and sacrifice another. So, even though I’m sharing three different types of goals, think of these as three elements of one big goal. Don’t be willing to sacrifice one for another. That will challenge you to think more strategically and will lead to different decisions. 

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Freedom is such a big part of my mission, because it’s something I’ve personally struggled with. 

I know how hard it can be to enjoy the moment instead of living for the future. 

I know how hard it can be to be fully present at work when at work, and fully present with family or friends, or wherever you may be.

In this episode, I’ll be talking about not allowing work to bleed into every aspect of your life, not allowing it to take over, but actually being present. 

What You’ll Learn from this Episode:

• Why it’s important to be honest about your priorities and values
• One big myth about the relationship between time and priorities
• How to intentionally plan your time
• What boundaries are and who to create them for

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Earlier this year I had the privilege of talking to my son’s travel baseball team about some of the concepts I teach business owners.

You see - just like business - baseball is as much about the inner game than the outer game.

And this group of talented athletes were losing some games - not because of their skill - but because of their mindset.

So - I showed them that just like getting in reps with hitting, putting in work to improve their pitching and fielding - they need to focus on their inner game.

Creating success is about the inner game. 

No matter how talented or experienced you are, the inner game can determine whether you take home the win.

What You’ll Learn from this Episode:

• 4 different aspects of mastering your inner game
• The difference between innate value and achieved value
• How to develop trust in yourself
• Why winning and owning your results go hand in hand

Featured on the Show:

• Episode 68 - How vs. Who 

Once you enroll, you’ll choose one big goal to go ALL IN on for 90 days. You’ll get a bonus workbook, along with weekly coaching and a community for daily coaching to stay on track. And then you’ll have access for life. See you inside!

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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