Celebrating Milestones in Business…Even the Embarrassing Ones!

Not all milestones are pretty. Not all of them feel like milestones. In fact, depending on your look at it, some wouldn’t label them milestones at all. (I’ve heard the word “failures” thrown around.) 

But I believe in celebrating all milestones in your business. Even the mortifying ones. 

So for my 100th episode, I’m sharing 100 “milestones” that I think many of you can relate to. 

We tend to want to put our best foot forward when marketing and selling in our business. Who wants to buy from flawed human beings, anyway? 

The answer: everyone! 

Why Clients Want to Hear Your Vulnerable Stories Too

Yes, your clients choose you for your expertise, your messaging that meets them where they’re at, and your programs that offer a solution to their problems. But they also choose you for YOU. Because you’ve been through the same challenges they’re going through now. You’ve made the same mistakes they’re making. 

So that’s why I’m sharing some of my mistakes and “lows” in today’s episode. Because I've learned to feel through the disappointment and embarrassment, and all the other feelings…and then I know how to become stronger because of it. 

I want you to see that it’s okay to have lows. It’s ok to make mistakes. I promise you - everyone else is doing it too. 

In This Episode You’ll Learn:

• That you’re not alone in your struggles, mistakes, and embarrassing business moments. 
• That these “milestones” happen to everyone. That common feeling of humanity can help you get through the next one you hit! 
• That you can use your business “lows” to make you a stronger, more effective CEO as you learn from them and build up your business because of them, not in spite of them. 
• How to celebrate all milestones in business - even the ones that feel like failure! 

Next Steps:

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Scaling Your Business As an Expert In Your Industry

Scaling your business is not the same as being an expert in your business. In fact, many experts who come to work with me are total beginners when it comes to scaling. Meanwhile, there are other people making millions who aren’t even great at what they do! 

That’s because of what I call: The Expert Dilemma. 

This is where you’ve mastered your skill. You’ve put in the money, the time, the energy, and the dedication. Your clients get incredible results. You’ve got testimonials galore. Maybe you’re even booked solid, and you’ve hit a cap - a cap in your income, time, and energy. 

That’s where you have to structure your business a little differently. 

In This Episode You’ll Learn:

• 5 shifts that experts need to make if they want to create a 7 figure business.
• How to use those shifts to help you go through a life-changing process that takes you from helping clients 1:1 to scaling sustainably by working with groups.
• What you’ll have to un-learn to make those shifts (Hint: They’ll be a lot of things you learned that got you to expert status - things that are getting your clients results, but not helping you scale your business.)

You’ll have to be willing to feel like a beginner. You’ll shift your perspective from a business owner to a CEO. But it’s going to be worth it when you’re able to steadily (and sustainably) scale your business 7 figures and beyond.  

Next Steps:

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Freedom Through Structure: For the Visionary Entrepreneur

Doing whatever you feel like, whenever you feel like it, isn’t freedom in your business. 

I know you want to do things your way. I know you don’t want to be crammed into a cookie-cutter strategy. 

And you don’t have to be. 

But you do need some structure so that your business isn’t fully reliant on you and to support the creative aspects of your business. 

When you establish that structure, that’s when you:

• De-clutter your mind to let your creative juices do their best work
• Save time (for you and your team members) so you can focus on the visionary, money-making aspects
• Open up your business to even MORE freedom than you ever thought possible

In This Episode You’ll Learn:

• How to categorize and organize the aspects of your business’ growth so you know what needs your attention now, soon, and in the future. 
• How to build a system that takes your team’s responsibilities out of your hands and into their task lists - freeing that extra space up for creativity.
• How to choose and set goals so they actually get done…and then build off of each other. 
• How to spend way less time managing your team (but still get great results)

And other must-have systems (I recommend these to all my visionary entrepreneur clients) so you can build your strategic base - freeing you up for creativity, envisioning, dreaming…

…And watching those goals materialize.  

Next Steps:

• Join The Unshakable Mastermind

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I’ve always been super independent.

Once I became a mom I encouraged independence in my children as well.

It’s something I’ve done from the beginning, and I suppose it’s just the way I’m wired, because I’m passionate about creating independent businesses too!

Just like I’ve taught my kids how to get results without relying on me, I teach CEOs how to grow businesses without relying on them.

Because if you want to scale a business, results can’t be entirely dependent on you. Otherwise, when you stop - your business stops. 

Your business needs to be able to create results without you. 

In This Episode You’ll Learn:

• Why it’s important that results aren’t dependent on you
• Two types of results your business needs to be able to create without you
• Why you need to know how to create these results first and what you’ll be doing once results no longer require your time

Next Steps:

• Join The Unshakable Mastermind

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When people talk about scaling - they are typically referring to an increase in revenue.

But when your revenue scales, that’s not the only thing that scales.

Problems scale too.

You thought it was supposed to get easier. You thought you’d have more free time.

But instead, you’re working harder and longer than ever before.

In This Episode You’ll Learn:

• Two pieces of advice I give my clients to tackle problems before they scale
• Why you need to fix every problem twice
• How to choose solutions that will set you up for long-term success

Next Steps:

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As we start off the new year, you may think you’ve settled on your goals for the year. 

But if you’re like most entrepreneurs, you may be missing one or more of the goals I set for myself and recommend to my clients.

In this episode of the Scale to Seven® podcast, I’m giving you a behind the scenes glimpse at my goals and my process for setting them.

In This Episode You’ll Learn:

• Why success is about more than just money
• Three different types of goals to set
• How to tie your goals into your purpose
• How to ensure you don’t sacrifice your freedom to achieve your revenue goals

It’s common for entrepreneurs to settle for one goal, and sacrifice another. So, even though I’m sharing three different types of goals, think of these as three elements of one big goal. Don’t be willing to sacrifice one for another. That will challenge you to think more strategically and will lead to different decisions. 

Next Steps:

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Freedom is such a big part of my mission, because it’s something I’ve personally struggled with. 

I know how hard it can be to enjoy the moment instead of living for the future. 

I know how hard it can be to be fully present at work when at work, and fully present with family or friends, or wherever you may be.

In this episode, I’ll be talking about not allowing work to bleed into every aspect of your life, not allowing it to take over, but actually being present. 

What You’ll Learn from this Episode:

• Why it’s important to be honest about your priorities and values
• One big myth about the relationship between time and priorities
• How to intentionally plan your time
• What boundaries are and who to create them for

Next Steps:

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Earlier this year I had the privilege of talking to my son’s travel baseball team about some of the concepts I teach business owners.

You see - just like business - baseball is as much about the inner game than the outer game.

And this group of talented athletes were losing some games - not because of their skill - but because of their mindset.

So - I showed them that just like getting in reps with hitting, putting in work to improve their pitching and fielding - they need to focus on their inner game.

Creating success is about the inner game. 

No matter how talented or experienced you are, the inner game can determine whether you take home the win.

What You’ll Learn from this Episode:

• 4 different aspects of mastering your inner game
• The difference between innate value and achieved value
• How to develop trust in yourself
• Why winning and owning your results go hand in hand

Featured on the Show:

• Episode 68 - How vs. Who 

Once you enroll, you’ll choose one big goal to go ALL IN on for 90 days. You’ll get a bonus workbook, along with weekly coaching and a community for daily coaching to stay on track. And then you’ll have access for life. See you inside!

Next Steps:

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Entrepreneurs often overcomplicate things.

They have multiple audiences, too many offers, too many goals and projects, complex pricing structures…and more.

And then, they wonder why their time is limited, they’re not selling out your offers, their clients are confused, and they feel overwhelmed and unclear.

Here’s the thing - Simple Scales.

If you want to scale your revenue, your impact, your freedom, the answer isn’t doing more.

It’s focusing on doing less, but better.

What You’ll Learn from this Episode:

• Why trying to do more is holding you back from making more money
• The challenge with multiple audiences and too many offers
• What you need to do if you want to earn more without working more

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

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Being CEO doesn't always feel great.

It's 50/50 just like life.

Sometimes you feel confident, and sometimes you feel doubt.

Sometimes you feel excited, and sometimes you feel stressed.

CEOs sometimes feel...

curious, proud, powerful, courageous, inspired, optimistic, respected, valued, successful, creative, grateful, determined, and calm.

But CEOs also feel...

disappointed, frustrated, lonely, embarrassed, annoyed, bored, guilty, ashamed, afraid, rejected, worried, overwhelmed, vulnerable, pressured, inadequate, disrespected, and unfocused.

The question isn't whether you'll feel all of these feelings and more.

It's whether you're willing to keep going when you do.

In this episode, I’ll be talking about what you need to know about feeling because building a business will not always feel good.

What You’ll Learn from this Episode:

• What happens when you ignore your feelings, and how to go all in on feeling all the feels instead
• The best and worst thing that can actually happen in any situation
• What creates your feelings, and the relationship between your feelings and results

Let’s Connect

• Glean from our library of CEO resources at kathrynbinkley.com
• Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! 

We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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