I am joined this week by the remarkable Hall Rockefeller. Hall is a sixth-generation member of the iconic Rockefeller family and an entrepreneur reimagining how women can invest in and support female artists through her business, Lesson Half.

Today, we dive deep into her journey from growing up on the Upper East Side of Manhattan to becoming a passionate advocate for women artists and art investors. You'll hear about Hall's early entrepreneurial ventures, all of which foreshadowed her future as a business owner.

Hall shares her transition from retail work to art writing and how the pandemic unexpectedly kickstarted her personal art collection. She explains her mission of developing a "matronage" philosophy—not just about women buying art by women artists, but creating substantive, holistic engagement with their careers over time.

Listen as Hall talks about the importance of financial literacy for women, the potential returns on art investment, and how collecting art can be both personally fulfilling and financially rewarding. Hall's story is a testament to finding your unique path at the intersection of passion and purpose while creating space for women to build wealth through value-aligned investments.

Key Topics:

1. Growing up in the Rockefeller family and how that legacy inspired Hall's entrepreneurial spirit
2. Hall's childhood business ventures and early money mindset around saving
3. Navigating life after college and searching for work that provided both intellectual stimulation and creative problem-solving
4. The transition from retail work to writing about art and founding Lesson Half
5. How the pandemic created space for Hall to begin collecting art
6. The "matronage" philosophy and empowering women to invest in female artists
7. Looking at art as an alternative asset class with examples of significant returns
8. How Hall approaches advising clients on art purchases and investment decisions
9. Balancing legacy wealth with personal financial decisions and business investments
10. The legacy Hall hopes to create in promoting female creativity across all mediums
11. The joy of spending on home decor, craft, and vintage fashion

Connect with Hall online:

Websites: https://lessthanhalf.org/

Find more from Syama Bunten:

Instagram: @syama.co, @gettingrichpod

Download Syama's Guide to Getting Rich: https://syamabunten.com/

Women & Wealth Catalyst Summit (May 13th at MasterCard HQ in Manhattan): https://wealthcatalystsummit.com/

Big Delta Capital: www.bigdeltacapital.com