Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean and how does it affect a small business? Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise, your distribution channels, and what you communicate visually and verbally are part of your brand strategy too. The team chats to Mr Jay Badza - Founder and Head Honcho of Orchard On 25, Ms Beth Malatji - author of The Bootstrapper's Lifesaving Hacks and founder of ReBeth Wines, and Ms Tracy Loverson - Brand Specialist. www.cliffcentral.com