In today’s episode of Podiatry Practice Mastery, I answer a question from a colleague working in a large orthopedic group who asked: “How can I build my own reputation when the system limits me?”

Whether you’re in orthopedics, a podiatry supergroup, or working as an associate, the reality is the same—patients often get funneled by the system, not by your name. But there are ways to stand out without breaking the rules.

We cover:

• How to set up your own Google Business listing (even inside a group) and collect reviews.

• Why QR-code review cards or Linktree pages can quietly build your digital reputation.

• Leveraging community talks and lunch-and-learns to raise your profile.

• The importance of being “the doctor who teaches” in your community.

• Why execution (via VAs or systems) beats long idea lists you never get to.

I also walk through Wednesday’s clinic highlights: Shockwave for neuromas, Anifix nail applications, offloading ulcers, and why video content from routine visits can fuel your online presence.

Keywords: podiatry marketing, orthopedic group podiatry, Google reviews podiatry, associate podiatrist growth, shockwave neuroma, onifix nails, podiatry social media content

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⏱️ Episode Timestamps (approximate for ~28–30 min episode)

• 00:00 – Intro: Question from an ortho-group podiatrist

• 01:20 – The group practice challenge: Being “fed” vs. building demand

• 03:00 – Google Business hack: Why you need your own listing and reviews

• 05:10 – QR codes, Linktree & Fiverr cards: Simple tools to drive patient feedback

• 07:00 – Community outreach: Lunch-and-learns & becoming known outside the office

• **09:00 – Why groups resist “big names” & how to navigate it

• 11:00 – Clinic recap begins: Shockwave for neuroma case + YouTube Short recording

• **13:30 – Bipartite sesamoid / fibular sesamoid fracture review and management

• **15:10 – Nail detachments & Anifix resin applications

• **17:00 – Callus care + idea execution via VAs (“Who, not how”)

• **19:15 – Achilles tendinitis shockwave updates

• **20:30 – Diabetic ulcer offloading with peg-assist cam boot

• **22:10 – Onifix nail use for detachment + pricing strategy

• **23:30 – Nail fungus case: why Diflucan (fluconazole) sometimes beats terbinafine

• **25:00 – AFO referrals & orthotics

• 26:10 – Other highlights: plantar fasciitis, ingrown toenails, cyst aspiration, pediatric wart case, non-union toe fracture, and end-of-day diabetic nail care referral

• 28:30 – Wrap-up: Using patient care to fuel effortless content creation