Rich Ortega is the founder of On The Rock Services, but he doesn’t just run a business — he leads with intention.

In this episode, Rich breaks down what it means to build a culture, set a standard, and lead with purpose in the skilled trades. From coaching his team to staying disciplined as an owner, this conversation covers what it takes to do business the right way — with accountability, hustle, and heart.

If you’re looking for insight on growth, leadership, or creating a rock-solid company culture, you’re in the right place.

🔵 Topics Covered: – Why team culture matters more than tools – How to lead like a coach, not a boss – Building systems that reinforce accountability – The mindset that separates long-term businesses from quick wins

Want the video version? - https://youtu.be/KHGYvztO5Iw