Apollo Partners founder and CEO Eric Perko stops by to explain how he built a media agency that knows what it’s doing. He shares how his team helps brands like Coupa, Yahoo!, and Mars do more with less, why being small is a superpower, and what marketers should really be paying attention to.

We also get into his accidental path into advertising, his early days on the Taco Bell account, and why running a media agency is a little like parenting a nine-year-old skateboarder.