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Built For Legacy
Built For Legacy episodes
- Paul Holze | Evolving Marketing Media & Peak Performance with Deep End Fitness
Paul Holze is Founder and President of Groundwork Promotions, a full service marketing agency, and runs Deep End Fitness in San Diego, LA, and Hawaii. Deep End Fitness is a training program centered on the practice of movement, breath work, and the strengthening of one’s mind in order to optimize human performance in and out of the water. In the conversation, we discuss the founding story of Groundwork Promotions, how the media landscape has changed, and the importance of a customer first approach and the his application of the 80/20 rule. We also talk about how Paul acquired Deep End Fitness as a client for his agency and the passion he grew for the training program, which led him to take over and grow the operation in San Diego and expand beyond. We also touch on the physical and mental benefits of this unique type of training.
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first order
Chapters:
00:00 - Intro
06:20 - Origins of Groundwork Promotions & Media landscape
13:20 - Initial Projects, Services, & Offerings for Groundwork & Business Strategy
24:20 - Groundwork Promotions full suite offering, Ideal Customer Profile, Acquiring Deep End Fitness as a customer
30:35 - Deep End Fitness Business Model, Growth, & Investment
46:20 - Deep End Fitness Workouts and Benefits
53:20 - Entrepreneurial life hack & Business Advice
Follow Paul Holze:
Deep End Fitness San Diego IG: https://www.instagram.com/deependsandiego/
Deep End Fitness La Jolla IG: https://www.instagram.com/deependlajolla/
Groundwork Promotion IG: https://www.instagram.com/groundworkpromotions/
Paul Holze IG: https://www.instagram.com/breathholdholze/
Groundwork Promotions website: https://groundworkpromotions.com/Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimezPodcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: [email protected]
1 hr 3 min - Anthony Trucks | From NFL to Entrepreneur - Mastering Public Speaking
Anthony Trucks is a motivational speaker, author, and transformational identity shift coach. He has a public speaking coaching program called, “Speak to Freedom” and personal development brand called, “Dark Work”. In this conversation, we discuss how to get over the fear of and improve at public speaking, how to connect with your audience and find your message, and entrepreneurial strategies around brand building. We also talk about Anthony’s life growing up as a foster kid, football career into the NFL, and the challenges he overcame while embarking on his entrepreneurial journey.
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first order
Chapters:
00:00 - Intro, Public Speaking Strategies & Connecting with your Audience
17:18 - Anthony's Life Growing Up & Football Career
32:13 - Football to Entrepreneurship
50:00 - Creating a Speaking Coaching Business & "Dark Work"
54:20 - Finding your Message as a Speaker
1:09:04 - Next Big Goal & Entrepreneurial Life Hack
Follow Anthony Trucks:
Instagram: https://www.instagram.com/anthonytrucks/
Website: https://www.anthonytrucks.com/Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimezPodcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: [email protected]
1 hr 19 min - 3 Takeaways from “The Power of One More” by Ed Mylett | Chris Nichols
In this solo episode, I share three of my favorite takeaways from Ed Mylett's book, "The Power of One More" (published 2022). Ed Mylett is a successful entrepreneur who has become one of the world's most prevalent figures in the personal development space. He is host of his podcast, The Ed Mylett Show, and has served as a massive inspiration to my entrepreneurial journey hosting The Nichols and Dimez Show. I intend for this episode to prompt more relevant and high quality book reviews going forward.
The Power of One More: https://www.amazon.com/Power-One-More-Ed-Mylett/dp/1119815363
Ed Mylett's Instagram: https://www.instagram.com/edmylett/
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first orderFollow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimezPodcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: [email protected]
16 min - Breanna Danielle | Lessons from Bodybuilding to Inner Health Coaching (Movement, Mindset, Medicine)
Breanna (Danielle) Beaver is an Inner Health Coach, Bodybuilder, and Host of The M3 Podcast. In this conversation, we discuss Bre’s early life encounters, evolution and lessons learned from her bodybuilding career, and current coaching approach using the M3 Method (Movement, Mindset, Medicine). We also talk about the mindset around resilience, overcoming challenges, and entrepreneurial lessons learned.
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first order
Chapters:
00:00 - Intro
4:35 - Mermaid Rebrand, Early Life, Values & Motivations
21:50 - Bodybuilding Lessons & Evolution
39:30 - Holistic Coaching Identity & M3 Podcast
49:00 - Resilience Trends
51:30 - Challenges, Goals, & Advice for Entrepreneurs
Follow Breanna Danielle:
Instagram: https://www.instagram.com/breannadanielleb/
The M3 Podcast: https://podcasts.apple.com/us/podcast/m3-movement-mindset-and-medicine/id1691911008Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimezPodcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: [email protected]
1 hr 2 min - Phoebe Davis | Growing Brands Through Modeling, Reality TV, and Social Media Mastery
Phoebe Davis is a model, bodybuilder, reality tv actress, and social media marketing expert. In this conversation, we discuss Phoebe’s defining weight loss transformation story, social media marketing career (how she started and ran her own marketing agency), modeling independently vs. with agencies, and her reality tv experience starring on Amazon Prime’s show, Cosmic Love. We also talk about her strategic approach to social media and personal branding, including documenting personal experiences, how to differentiate yourself as an influencer, and the power of networking.
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first order
Chapters:
00:00 - Intro & documenting on social media
10:03 - Phoebe’s background
14:12 - Career in Social Media Marketing
22:00 - Biggest Entrepreneurial challenge
24:20 - Modeling & Tattoos (agencies vs. going independent)
29:54 - Amazon Prime Cosmic Love Reality TV Show Experience
38:55 - Social Media Strategies, Tools, & Personal branding
47:21 - Next Big Goal
51:45 - Advice to Content Creators
Follow Phoebe Davis:
Instagram: https://www.instagram.com/flexingphoebs/
Website: https://www.flexingphoebs.comFollow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimezPodcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: [email protected]
56 min - Mother’s Day Special | Legacy Kapsule Conversation With My Mom
This episode is a Mother’s Day special that shares segments of my Legacy Kapsule interview with my mom, Katherine Nichols. Despite the confidential nature of this type of conversation, I felt compelled to share a personal example of what the Legacy Kapsule product is - a custom video interview for yourself or a loved one in your family to document their life experience. This episode is not meant to showcase my mother’s accomplishments, but rather to give you an idea of my product and service, which hopefully encourages you to think about getting a gift like this for your mom or another close loved one. I learned a lot my about own mom just in this conversation, including stories about her parents, early career, and becoming a mother. Despite this being a different type of episode than what I normally do with various entrepreneurs, it is very much related to my first hand experience of being an entrepreneur. Please enjoy and shoutout to all the moms out there!
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first orderFollow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimezPodcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: [email protected]
21 min - Chase Chewning | Navigating Adversity with an “Ever Forward” Mindset
Chase Chewning is CEO and Founder of Operation Podcast, a podcast production service and studio rental business in Los Angeles, and is Host of Ever Forward Radio, which focuses on discussing fitness, nutrition and mindset with industry leaders. In this conversation, we discuss what “Ever Forward” means to Chase and how its meaning has evolved over time from “always thinking ahead” to being “fully present in what you’re doing”. We also talk about the impact of losing his father, Chase’s time serving in the Army and a life changing injury he endured, which forced him to learn how to walk again (twice), and the mindset shifts that accompanied these experiences. On the business side, we discuss his transition from his corporate career as a health coach to entrepreneurship, lessons learned along the way, and what his next big goals are.
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first order
Chapters:
00:00 - Intro
03:40 - Meaning of “Ever Forward”
13:40 - How to Be Present
18:20 - Military Service, College, & Becoming a Health Coach
27:43 - Life Changing Injury
39:51 - Mind to Body Connection & Relation to Entrepreneurship
44:42 - Corporate Job Transition to Entrepreneurship
53:36 - Entrepreneurial Life Hack & Advice
58:40 - Next Big Business Goals
Follow Chase Chewning:
Chase Chewning’s Instagram: https://www.instagram.com/chase_chewning/
Chase Chewning’s Website: https://chasechewning.com/
Operation Podcast Website: https://www.operationpodcast.com/Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimezPodcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: [email protected]
1 hr 8 min - Why I Shaved my Head and Leveraging Surveys to Grow Your Business
In this episode, I open up about a vulnerable and personal topic that has impacted me for years and share a recent business experience I had collecting survey feedback to help optimize my product offering. Part 1 (Personal Topic): Shaving my head has been a consideration of mine for years due to hair loss, so I recently decided to give it a shot. My point in sharing this is more than just an update on my style and appearance - I hope to reach the many men out there who have struggled with baldness and what they should do about it, along with encouraging everyone else to try new things that are uncomfortable to step into. I approach this topic with humor and realness, while emphasizing a prevalent theme around the significant growth you experience once you lean into the discomfort that you have been avoiding. Part 2 (Business Topic): This section focuses on a recent exercise I ran in an effort to continue optimizing my business, Legacy Kapsule. I share specific survey questions and how I am addressing certain objections or hesitations that came back to me as feedback. This type of exercise could be a valuable tool for you to use if you are early on in your entrepreneurial journey and still in the product discovery phase.
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first orderFollow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimezPodcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: [email protected]
19 min - Eric Johnson | Sailor to CEO: Trident Coffee’s Nautical Journey in Craft Cold Brew
Eric Johnson is CEO and Founder of Trident Coffee, a craft cold brew coffee company based in San Diego. Eric spent eight years serving in the U.S. Navy before founding Trident. In this conversation, we discuss Eric’s background and time in the Navy, what motivated him to pursue entrepreneurship upon transitioning out of the Military, and the market landscape of cold brew coffee. We also talk about Trident’s branding, marketing, and its influence from health, wellness, and nautical themes. We also cover distribution and product strategies, what it means to “Craft Your Legacy” and its influence on the veteran community, and lessons learned throughout Eric’s entrepreneurial journey.
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first order
Chapters:
00:00 - Intro
03:46 - Bringing Cold Brew to San Diego
08:38 - Eric’s Background, Military Service, & Motivation to Found Trident Coffee
15:53 - Making Cold Brew During Deployment
21:23 - Business Model, Risk, Planning, & Products
28:23 - Health & Wellness Influence
37:00 - Marketing & Branding Strategy
40:50 - Scaling, Growth, & Challenges
46:59 - What’s Next?Follow Eric Johnson:
Trident Coffee Instagram: https://www.instagram.com/tridentcoffee/
Trident Coffee Website: https://tridentcoffee.com/
Eric's Instagram: https://www.instagram.com/craft_your_legacy/Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimezPodcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: [email protected]
56 min - Kevin Pheley | Rising from Rock Bottom and a Journey of Entrepreneurial Redemption
Kevin Pheley is CEO and Founder of LocalRealEstateLeads.net, Lazy Cow Staffing, The Content Factory San Diego, and podcast host of "Thinking Bigger with Kevin Pheley". In this conversation, we discuss Kevin’s fascinating story of how he turned his life around from struggles with alcoholism and getting arrested, to becoming a sober, successful entrepreneur. We also talk about how he developed his skills in sales, marketing, people management, delegation, and the various strategies across his businesses. We also touch on struggles Kevin has experienced and lessons learned in business along the way.
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one - 20% off your first purchase
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first order
Chapters:
00:00 - Intro
02:34 - Empowering a Billion People
07:00 - Background Story & Early Career
37:22 - Becoming an Entrepreneur
42:49 - Facebook Ads & Marketing Consulting
46:35 - Delegation & Mentorship
50:30 - Lazy Cow Media & LocalRealEstateLeads.net
56:10 - Biggest Challenge as an Entrepreneur
59:35 - The Content Factory San Diego & Podcasting
01:10:10 - Advice for Entrepreneurs
Follow Kevin Pheley:
Instagram: https://www.instagram.com/kevinpheley/
Website: https://www.kevinpheley.com/Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimezPodcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: [email protected]
1 hr 16 min
About Built For Legacy
From the publisher's feed
Built For Legacy (previously The Nichols and Dimez Show) is the podcast for high performers navigating major transitions and building work that lasts. Hosted by Chris Nichols, this…
show features candid conversations with athletes, veterans, and entrepreneurs who have boldly shifted from peak careers into purpose-driven ventures built to leave lasting impact. Whether stepping off the field, leaving the military, or walking away from a corporate ladder, our guests share how they embraced their next chapter to grow, lead, and build with intention. Each episode dives into the mindset shifts, strategies, and lessons they used to move beyond their first chapter — from launching a business to scaling a personal brand. Built For Legacy offers actionable insights, inspiring stories of reinvention, and a playbook for those determined to make their next move the most meaningful yet.