What began as an internal tool has grown into a Malaysian-built challenger to Mailchimp. But in a crowded global market, how does Enginemailer really stand out?

According to Fleet Commander Jeffri Shahul Hamid, it starts with unlimited subscribers, a pay-as-you-use model, and tools for both marketing and transactional emails. That’s how his team quietly built a platform now powering half a billion emails a month across 140+ countries.

In this episode, we explore:

• The 22-year journey from digital and tech agency to SaaS scale-up

• How Enginemailer gained global traction through AppSumo

• Why building product before promotion paid off

• The engine behind their ultra-low churn and organic growth

• How AI powers their automation, spam filtering, and more

• What it takes to scale profitably on hyperscalers like Azure

Whether you’re building a SaaS, scaling an SME, or tired of paying more as your subscriber list grows — this is a masterclass in product-led growth. Made in Malaysia.

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