Built To Be Seen Podcast

In this episode of the Brand You Podcast, we’re diving into how to move beyond personal branding and create a purpose-driven impact in 2025. Personal branding isn’t just about showcasing expertise anymore - it’s about using your influence to drive real, meaningful change. But how do you align your brand with a larger mission? And how can you build a community-driven movement that resonates with your audience?

First, we’ll discuss the shift from personal branding to purpose-driven leadership - how individuals evolve from simply building their brand to leading with impact. We’ll explore how having a clear mission behind your brand amplifies influence and credibility in a crowded digital space.

Next, we’ll dive into how to align your personal brand with a meaningful mission. Whether you’re passionate about sustainability, mental health, or education, we’ll cover how to choose a cause that feels authentic, integrate it into your messaging, and connect with audiences who share your values.

Then, we’ll talk about the power of community in turning your personal brand into a movement. You’ll learn how to engage your audience, foster a sense of belonging, and empower others to champion your mission. Plus, we’ll break down real-life examples of individuals who have successfully built movements from their personal brands, such as Greta Thunberg - and the lessons we can apply from her journey.

Finally, we’ll look at why 2025 is the perfect time to focus on impact-driven branding. With more people craving genuine connection and values-led leadership, this is your opportunity to stand out, make a difference, and build something bigger than yourself. Your action step this week? Take a moment to reflect on what truly drives you. Identify one cause, value, or mission that aligns with your personal brand, and brainstorm one small but impactful way to incorporate it into your content or business - whether through a social media post, collaboration, or a new project idea. Let’s make 2025 the year your brand stands for something bigger!

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we’re diving into polyworking - the growing trend of managing multiple careers under one personal brand. With the rise of flexible work, digital opportunities, and the desire for professional variety, more people are embracing multiple roles instead of sticking to just one job or business. But how do you build a cohesive personal brand when juggling different ventures? How do you ensure clarity, avoid burnout, and communicate your multi-passionate identity in a way that makes sense to your audience?

We’ll start by defining polyworking and why it’s becoming increasingly common. From side hustles to portfolio careers, technology has made it easier than ever to explore multiple passions while still maintaining a strong professional identity. Caz also shares her personal experience managing Quirq and Network Marketing - and how these roles, while different, still align under a shared mission and brand identity.

Next, we’ll explore how to craft a unified personal brand across diverse careers. You’ll learn how to create a consistent brand narrative, communicate clearly with different audiences, and avoid appearing scattered. We’ll also discuss time management strategies to juggle multiple roles effectively - because avoiding burnout is key! From time blocking and organisation tools to setting boundaries, you’ll get practical tips to stay in control.

Finally, we’ll tackle common concerns about polyworking, including how to position yourself confidently, deal with skepticism, and embrace the unique opportunities it offers - like multiple income streams, creative fulfillment, and professional growth. Your action step this week? Take 15 minutes to map out your personal brand story - write down your core values, the common thread between your ventures, and one practical way to showcase this connection online. Whether it’s updating your LinkedIn, refining your bio, or sharing a post that ties your roles together - let’s make polyworking work for you!

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we’re tackling a question many students and early-career professionals have: How do you build a personal brand when you don’t have a defined career path yet? Whether you’re still exploring your options, studying, or gaining experience, your personal brand is something you can start shaping right now. Building a brand early sets the foundation for future opportunities - helping you stand out to employers, connect with the right people, and gain confidence in your unique strengths.

We’ll start by focusing on passions and values - because a personal brand isn’t just about a job title; it’s about who you are and what you stand for. You’ll learn how to identify your interests, strengths, and values and showcase them through projects, volunteering, or content creation. We’ll also discuss how to build an online presence, even without a clear career path, by sharing insights, lessons, and experiences that highlight your growth. From LinkedIn profiles to Instagram or Medium blogs, there are ways to position yourself as a thought leader in the making.

Finally, we’ll explore how students can leverage their experiences - big or small - to build credibility. Whether it’s coursework, part-time jobs, extracurricular activities, or internships, everything you do adds value to your brand when framed the right way. We’ll also talk about why being a student is an advantage - embracing curiosity, documenting learning journeys, and positioning yourself as someone with potential. Your action step this week? Create a simple "About Me" post on LinkedIn or another platform, introducing your passions, what you’re learning, and what excites you about the future. Let’s start building your personal brand - without waiting for the perfect job title!

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we’re tackling a common concern for personal brand builders: How do you talk about your business without feeling too salesy? Many entrepreneurs and professionals hesitate to share their business openly through their personal brand, fearing they’ll come across as pushy. But here’s the truth—your audience wants to connect with the person behind the business, not just the services or products you offer. Today, we’ll show you how to weave your business naturally into your content while maintaining authenticity, trust, and engagement.

We’ll start by breaking down why talking about your business through your personal brand is essential. In 2025, audiences are craving connection more than ever, and hard-sell tactics are being replaced by human storytelling. You’ll learn simple ways to showcase your business without overwhelming your audience, like the 3:1 content rule, storytelling techniques, and the power of sharing client wins and behind-the-scenes moments. We’ll also explore how to position yourself as an expert through education and value-driven content rather than direct promotion.

Finally, we’ll address the fear of coming across as too salesy. If you believe in what you do, sharing it with confidence isn’t selling - it’s helping. We’ll reframe the mindset around self-promotion and help you shift the focus to how your business solves problems and improves lives. Your challenge this week? Create one piece of content that authentically highlights your business - whether it’s a client success story, a behind-the-scenes look, or a personal lesson tied to your work. Let’s start showing up in a way that feels right for you!

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we break down the key differences between traditional marketing and personal branding - two powerful yet distinct approaches to growing your business and influence. Traditional marketing relies on paid ads, email campaigns, and mass outreach to drive quick conversions, while personal branding is all about positioning yourself as a trusted, relatable individual that people connect with over time. We explore how the goals of these strategies differ and why personal branding has become a must-have in today’s marketing landscape.

We discuss the pros and cons of both approaches, from the fast, scalable results of traditional marketing to the deep trust and loyalty that personal branding fosters. While traditional ads can generate quick sales, they often feel impersonal and costly, whereas personal branding requires consistency but builds lasting authority. We also explore the increasing demand for authenticity in 2025 and how consumer behaviour is shifting towards trust-driven decision-making. Whether you’re an entrepreneur, content creator, or business owner, understanding how to balance these two strategies is crucial for long-term success.

To help you move forward, we guide you through an actionable brand audit - assessing whether you're relying too much on one strategy and where you could integrate the other for better results. Are you prioritising short-term sales, or are you investing in long-term brand credibility? Tune in to discover which path aligns best with your goals.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this special episode of the Brand You Podcast, we sit down with TikTok expert Paul Kemshell to dive deep into how personal brands can make an impact in 2025 using TikTok. With TikTok continuing to dominate the social media landscape, we explore how individuals can harness its power to build influence, engage with their audience, and establish a strong personal brand. Paul shares his expert insights on what works on TikTok, how to stay authentic while playing to the algorithm, and the best ways to communicate your brand message in short, engaging videos. Whether you're new to the platform or looking to refine your TikTok strategy, this conversation is packed with value.

We also tackle one of the biggest recent shifts in the digital world - the US ban on TikTok. What does this mean for creators and businesses in the UK and beyond? Paul offers his take on how this could impact TikTok’s global presence, the potential shift towards alternative platforms like Instagram Reels and YouTube Shorts, and what personal brands should do to future-proof their online presence. Is TikTok still a safe bet for brand growth, or should creators be diversifying now? We break down the pros and cons of depending on the platform in an ever-changing regulatory landscape.

Finally, we look ahead at the future of TikTok - the trends, the evolving algorithm, and how personal brands can stay ahead of the curve. We discuss how different industries can tailor their approach, why cross-platform strategies are becoming essential, and what TikTok might look like in the next 3-5 years. Whether you’re a coach, entrepreneur, or influencer, this episode will give you the insights you need to leverage TikTok effectively and make a lasting impact in 2025.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we dive into the concept of thePerception Gap—the space between how you’re currently seen and how you want to be known. Building a strong personal brand is the key to bridging that gap and moving up the influence scale, from being relatively unknown to becoming a trusted authority in your field. We break down the different stages of influence, from gaining initial visibility to establishing credibility and, ultimately, stepping into thought leadership.

We explore whyclarity is the foundation of influence - how defining your message, understanding your unique value, and consistently showing up in a way that aligns with your goals will help shift public perception. From creating engaging content to leveraging video, networking, and thought leadership opportunities, we discuss practical ways to elevate your brand and position yourself as a go-to expert. We also highlight the importance of audience engagement and trust-building, as real influence isn’t just about being seen - it’s about making meaningful connections.

To wrap up, we encourage you to assess where you currently stand with your personal brands perception and map out actionable steps to move forward in 2025. If you're ready to level up and close the gap between where you are and where you want to be, this episode is a must-listen.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

As the calendar turns to a new year, it's the perfect time to take your personal brand to the next level. In this special New Year episode of the Brand You Podcast, we’re sharing five actionable tips to help you make 2025 your best year yet. Whether you’re just starting to build your brand or looking to elevate it further, these strategies will set you up for success.

We kick off by emphasising the importance of clarity - knowing your unique value and defining the audience you want to connect with. From there, we dive into the power of consistency, sharing practical ways to show up regularly with a plan, even when life gets busy. Building genuine connections is another cornerstone, and we discuss how engaging authentically can lead to relationships that support and amplify your personal brand.

But that’s not all - growth and bravery are key themes for 2025. We explore why investing in learning, collaborations, and self-care is essential for staying ahead. Finally, we challenge you to be bold. This is your year to take risks, step out of your comfort zone, and shine brighter than ever. Start 2025 with intention, and let’s make it a standout year for your personal brand!

Follow the podcast on LinkedIn, and join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this special Christmas episode of the Brand You Podcast, we’re reflecting on the year and diving into the five biggest takeaways from our conversations about personal branding in 2024. These insights have shaped our episodes, inspired our audience, and provided a roadmap for building impactful personal brands. As we wrap up the year, we’re sharing these lessons to help you enter 2025 with clarity, focus, and purpose for your brand.

We start with the reminder that authenticity is your greatest strength. Being true to yourself not only sets you apart but also builds trust and fosters meaningful connections. We also revisit how personal branding can help you attract opportunities rather than chase them, a recurring theme this year. By being consistent and compelling, you naturally draw in the right clients, collaborations, and chances for growth. Additionally, we discuss the power of blending online presence with in-person interactions, showing how the synergy between the two can amplify your brand's reach and impact.

Our final takeaways emphasise the importance of regularly evaluating your brand to ensure it aligns with your goals and resonates with your audience. Success requires ongoing reflection and adjustments. We also highlight that everyone has a story worth sharing—your challenges, growth, and experiences are what make your brand uniquely yours. Whether you’re just starting or refining your personal brand, these lessons provide inspiration and actionable strategies to carry into the new year.

Follow the podcast on LinkedIn, and join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode, we explore why authenticity is the secret weapon of personal branding. We discuss how sharing your true self builds trust, credibility, and stronger connections with your audience. In a world where polished, impersonal brands are everywhere, being authentic is what helps you stand out. Plus, we delve into how staying real can safeguard your mental health and create a sustainable, long-lasting brand that genuinely resonates.

We share practical tips for showcasing the "real" you online—like highlighting your personality, sharing relatable stories, and being transparent about both challenges and successes. We also discuss the fine line between personal and professional, helping you set boundaries that feel right while still connecting with your audience on a deeper level. Authenticity isn’t about oversharing; it’s about meaningful sharing that aligns with your message and values.

Finally, we tackle the common fears that come with being authentic online, such as the fear of judgment, oversharing, or battling imposter syndrome. We’ll help you reframe these challenges and embrace vulnerability as a strength—not a weakness. Your story, quirks, and unique perspective are what make your brand memorable. Tune in and discover how being authentically you can elevate your personal brand to new heights!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.