Built To Be Seen Podcast

In Episode 7 of the Brand You podcast, titled "How to Nail Your Personal Branding Imagery," we dive into the world of visual branding. This episode is in the capable hands of Toby, the resident expert on imagery, to discuss how to create impactful visuals for your personal brand.

This episode covers the importance of imagery in building trust and connection with your audience, including essential tips for creating eye-catching profile photos, cover images, and content that stops people from scrolling.

Toby shares practical advice on using your phone's camera, working with lighting, angles, and backgrounds, and the power of using tools like Lightroom to enhance your shots. We also discuss the value of professional photography and how a branded photoshoot can elevate your personal brand to the next level.

As always, we leave listeners with actionable steps. This week, grab your phone and practice taking a few images using the tips shared, and build a collection of visuals to use in your content.

Tune in to learn how to take your personal brand's imagery to the next level!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 6 of the Brand You podcast, we're diving deep into the world of personal brand content creation. If you've been wondering what type of content to post and how to do it effectively, this episode is for you! We discuss the importance of choosing the right platforms based on where your ideal audience spends their time and how to craft a balanced mix of personal and business content through storytelling.

We break down the 3:1 posting rule: for every three engagement posts (those that offer value, educate, inspire, entertain, or relate), you can share one promotional piece. Learn how to create hooks that draw people in and the importance of using calls to action (CTAs) that go beyond just selling — think conversation starters that engage your audience.

We also talk about the decline of traditional sales or corporate posts that often get ignored and share tips on making your content easy to read, such as spacing out your text and using emojis. It's all about connecting with your ideal audience in a way that feels authentic and relatable. Whether you're writing, speaking, or on camera, imagine you're talking to a friend — imperfections included!

We’ll cover the use of AI for inspiration while reminding you to keep your content human and true to your voice (yes, that means correcting those Americanisms if you're in the UK!). Most importantly, we remind you to have fun and be yourself because that's what personal branding is all about.

Join us for actionable insights and tips that will help you create content that truly resonates with your audience, builds engagement, and amplifies your personal brand. Tune in, take notes, and get ready to level up your content game!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠Caz⁠⁠⁠⁠ &⁠⁠⁠⁠Toby⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 5 of the Brand You podcast, we dive into the essential topic of building confidence to share your personal brand with the world. Picking up from last week’s discussion on setting the foundational elements of your personal brand, this episode focuses on overcoming the common barrier of self-doubt. Without confidence, starting a personal brand can feel like an insurmountable task, so this episode tackles how to break through that initial fear.

We share our personal experiences of overcoming self-doubt and building confidence. We emphasise that confidence isn’t something you’re born with; it’s built through taking action, even when it feels scary. They discuss the importance of liking yourself, feeling worthy, and having a clear understanding of what you want to say, who you want to help, and what you want to achieve with your personal brand. The key message is to start before you’re ready and not to wait for perfection—confidence comes from doing, not from waiting.

The episode encourages listeners to focus on their own journey and to not let the fear of others’ opinions hold them back—confidence grows along the way.

Follow the podcast on LinkedIn, and join the⁠⁠⁠Brand You community group⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠Caz⁠⁠⁠ &⁠⁠⁠Toby⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 4 of Brand You, we dive into the crucial steps for setting up the foundations of your personal brand online. We start by discussing the importance of choosing the right social platforms. Instead of spreading yourself too thin by trying to be everywhere, we advise selecting one or two channels where your ideal audience is most active. We share tips on how to identify these platforms.

Once you've selected your platforms, we guide you through the process of building a strong online profile. From selecting the perfect profile and cover images to crafting a clear and compelling bio, we cover everything you need to make a great first impression. We also touch on how to effectively use the "About" section to communicate how you can help your audience, rather than just listing your accomplishments.

Finally, we introduce some free tools like Lightroom, Canva, and AI (with a caution against simply copying and pasting) to help you create professional and consistent branding across your chosen platforms.

Tune in to Episode 4 of Brand You to learn how to lay a solid foundation for your personal brand and start building a presence that truly represents you.

Follow the podcast on LinkedIn, and join the⁠⁠Brand You community group⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠Caz⁠⁠ &⁠⁠Toby⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

Before diving into the world of personal branding, it's crucial to lay the right foundation. In this episode of Brand You, we explore the essential steps to take before you even start building your personal brand.

We begin by helping you uncover who you are—what makes you unique, your journey so far, and the experiences that have shaped you. We discuss how to identify the challenges you've overcome, the passions that drive you, and the message you want to share with the world.

We'll guide you through understanding your target audience—who they are, what they need, and how you can uniquely help them. We also touch on brand aesthetics, helping you think about the colours, images, and overall look you want to convey.

In the closing segment, we recap the key points and emphasise the importance of self-discovery and understanding your audience before starting your personal branding journey. Plus, we'll give you an actionable step to get clear on these foundational elements before moving forward.

Get ready to set the stage for your personal brand with Episode 3 of Brand You.

Follow the podcast on LinkedIn, and join the⁠Brand You community group⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠Caz⁠ &⁠Toby⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of Brand You, we dive into why 2024 is the pivotal year to invest in your personal brand. With the digital landscape continuously evolving, having a strong personal brand has never been more critical.

We explore the increased reliance on digital platforms for networking, job searching, and business, and how your online presence plays a crucial role in how you're perceived and that you exist and are available for any opportunities that arise.

We also discuss the competitive job market and crowded business environment, explaining how a well-crafted personal brand can set you apart. Trust and credibility are more important than ever, especially in a world where face-to-face interactions are limited. We share a real-world example, like Ben Francis of Gymshark, to illustrate the powerful impact of personal branding on building trust and increasing the eyes on your business messaging.

Tune in to learn why 2024 is the year to elevate your personal brand and take the first steps towards stepping into the online spotlight!

Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries.

Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

Episode 1 - Meet your hosts, Caz & Toby:

In this episode Caz and Toby dive into why they are talking to you all about personal branding:

What makes them qualified to speak on this subject?

What backgrounds do they have?

Defining what personal branding is?

How to break the barrier to people speaking and connecting with you?

What to expect from this podcast?

Follow the podcast on LinkedIn, and join the ‘Brand You’ community group where you can share all your personal branding questions and queries.

Welcome to 'Brand You, the Ultimate Personal Branding Podcast.

Welcome to Brand You,  the Ultimate Personal Branding Podcast.

Join Caz Grant, of Quirq, a personal branding agency dedicated to helping you stand out in today's crowded market. And Toby Lee, a professional photographer at Headshot Toby, helping people make the best first impression. As they join forces to bring you 'Brand You'.

The podcast is designed to demystify personal branding and show you how it can transform your business and your life.  

Caz and Toby are here to make personal branding accessible and effective for everyone, sharing actionable tasks along the way to get you started.

You may not even realise you already have a personal brand, they’ll help you recognise what’s working, what’s not, and how to take it to the next level.

Join Caz and Toby as they guide you through the steps to build a powerful personal brand, sharing success stories along the way.

Follow the podcast on LinkedIn, and join the ‘Brand You’ community group where you can share all your personal branding questions and queries.

Welcome to 'Brand You, the Ultimate Personal Branding Podcast.