Built To Be Seen Podcast

In this episode, we help you uncover whether your personal brand is truly making an impact. We start by exploring the key indicators of success, including authentic audience engagement, opportunities coming to you, and alignment with your ideal goals. From meaningful connections with your followers to receiving invitations for speaking engagements or collaborations, we dive into the real-world signs that show your personal brand is working for you—not the other way around.

But what if your brand isn’t hitting the mark? We highlight common warning signs, like low engagement, stagnant growth, or feedback that suggests confusion around your message. We also explore actionable strategies to adjust and realign, such as revisiting your content strategy, fine-tuning your messaging, and engaging more intentionally with your audience. It’s all about creating clarity and connection.

Finally, we leave you with a powerful action step: conduct your own personal brand audit. Whether it’s reviewing your visuals, refining your messaging, or listening closely to your audience’s feedback, this process will give you clarity on what’s working—and what’s not. Tune in and discover how to make your personal brand the magnet it’s meant to be!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this week’s episode of the Brand You podcast, we explore the art of blending online and in-person interactions to build a more holistic and impactful personal brand. Your personal brand isn’t confined to just one space - it’s the blend between your digital presence and real-world connections. By aligning these two realms, you can create deeper trust, reinforce credibility, and ensure your message is both authentic and consistent.

We discuss why blending online and in-person efforts is essential for creating a cohesive brand experience and how in-person interactions humanise your online persona while your digital presence reinforces trust in real-world connections. Maintaining consistency in your messaging, appearance, and tone across both realms ensures your personal brand remains strong and recognisable. Additionally, we explore how you can use content as conversation starters, tagging and mentions to set up connections, and documenting events to share your journey online and boost engagement.

This episode also highlights the power of saying yes to speaking opportunities and collaborations, even when they feel intimidating, as these experiences can significantly amplify your brand’s reach and reputation. Finally, we stress the importance of personalised follow-ups and thank-yous to strengthen your connections and make a lasting impression. Packed with practical advice and actionable tips, this episode will help you blend the best of both worlds and take your personal brand to new heights.

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

Podcast Synopsis:

In this special guest episode ofThe Brand You Podcast, we’re joined by Francesca McClory, co-founder of Future Cloud Accounting, co-host of theCouch to Calculator podcast, and a founder of Quirq. Francesca shares her inspiring personal branding journey, which has fueled the growth of her accounting business and opened new doors for her professionally and personally.

We explore how Francesca embraced personal branding during the pandemic, using it to nurture client relationships and connect with a supportive network of like-minded individuals. She reveals how her bold approach to standing out in the accounting industry has helped her business thrive, even in challenging times.

Francesca also dives into the personal sacrifices and triumphs her personal brand has brought, the ventures she’s building alongside her husband Steve, and how their shared passion for fitness and business drives them to explore new opportunities like Hyrox.

This episode is packed with actionable insights on how to use your personal brand to grow your business, build connections, and inspire others to achieve more than they ever thought possible. Don’t miss this dynamic conversation!

Follow Francesca on:

Instagram ⁠@fran.bella84

LinkedIn ⁠FrancescaMcCloryFMAAT

Website⁠https://future-cloud.co.uk/

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 12 of the Brand You podcast, we’re delving into how building a personal brand can significantly impact and accelerate your career progression. While personal branding is often associated with business owners and entrepreneurs, we explore why it's equally powerful for professionals in traditional careers.

We begin by discussing how a strong personal brand can set you apart from your peers, creating visibility and opening doors to opportunities that may otherwise remain closed. We touch on the importance of positioning yourself as an expert through the consistent sharing of knowledge and insights, which helps build your reputation as an industry leader.

Learn how developing a personal brand fosters personal growth, giving you a platform to step into your authority, own your contributions, and stand out from the crowd. We talk about networking potential and how a robust online presence can attract connections that propel your career forward. Platforms like LinkedIn and personal blogs come into focus as powerful tools for showcasing thought leadership and building credibility.

We also share real-world examples, such as Caz’s personal story of redundancy and how her network and personal brand supported her in times of change, proving that preparation and a strong digital presence pay off. We'll touch on how a personal brand can play a direct role in promotions and raises and even pave the way for monetisation and long-term financial flexibility.

For those in corporate settings, we cover how to align personal branding with company culture while staying authentic and discuss why companies should encourage employees to develop their brands. This approach can create an enthusiastic network that organically supports the company and its industry.

To wrap up, we offer actionable advice for professionals ready to start their personal branding journey: Reflect on what unique value you bring to the world. Remember, you don’t have to be the best; you just need to be 10% better than those you aim to inspire or assist. Tune in to learn how personal branding can transform your career trajectory!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this week’s episode of the Brand You podcast, we’re diving into an exciting topic: "How to Utilise AI When Creating Your Personal Brand." Following up on last week's exploration of the power of video content, we’re shifting gears to uncover how artificial intelligence can support and amplify your personal brand-building efforts.

Join us as we discuss how AI can be a game changer for understanding your audience better through AI-generated analytics and audience insights. We’ll explore how AI-powered tools can provide competitive analysis, help build a consistent brand identity across platforms, and make your personal brand strategy more effective.

In addition, we’ll cover practical ways AI can assist with content creation—from idea generation and writing assistance to graphic design and video editing using simple tools like Canva and ChatGPT.

Learn how to leverage AI tools for extracting insights from meetings or long-form content and transforming them into shareable posts. Finally, we’ll offer actionable steps to get started experimenting with AI, like using ChatGPT to brainstorm content ideas tailored to your ideal audience.

This episode is packed with tips and strategies to help you embrace AI as a creative ally in building and maintaining a strong, authentic personal brand.

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this week’s episode of the Brand You podcast, we are joined by special guest Rebecca Heald, a bold voice in the online space. Rebecca is a Sustainability Consultant in Construction, Founder of the Heald Method, and host of The Heald Approach podcast. She’s also a mum to two boys she affectionately calls “the Krays.”

Rebecca has spent the last few years cultivating a powerful personal brand that’s rooted in authenticity and courage. She’s known for speaking out on inequality and calling out problematic language and behaviour, all while educating her audience and sparking meaningful conversations that drive real change.

In this episode, we dive into Rebecca’s journey of building her personal brand. We explore how she’s developed confidence in sharing her bold messaging online, how she handles critics and trolls, and her tips for staying true to your voice when facing differing opinions. We also discuss what her boys think about her being so active online and her future goals for her personal brand.

Rebecca leaves listeners with an actionable tip: write out your limiting beliefs, then re-write them into more empowering beliefs that you can start programming into your subconscious.

Follow Rebecca on:

Instagram@RebeccaHealdLeadership

LinkedInRebecca Heald

Websitewww.rebecca-heald.co.uk

Tune in to this inspiring conversation about creating a bold voice for your personal brand!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 10 of the Brand You podcast, titled "The Power of Video for Your Personal Brand," we dive into why video content has become such a powerful tool for personal branding. We discuss the rise of video on platforms like YouTube, Instagram, TikTok, and LinkedIn, and why it's now the most engaging form of content, blending both visual and audio elements to build stronger connections with your audience.

We explore different types of video content, from live streams and tutorials to storytelling and client testimonials, showing how each can strengthen your personal brand and enhance trust with your audience. You’ll also hear tips for overcoming camera shyness and tools that make video creation easy, even for beginners.

Lastly, we talk about repurposing your video content, turning one video into multiple pieces of content across platforms, so you can maximise your reach. And as always, we leave you with an actionable step: create and post your own video to start building deeper connections with your audience!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 9 of the Brand You podcast, we dive into the topic of Expanding Your Reach With Your Personal Brand. We start by discussing the importance of understanding your current reach - analysing where your audience is currently engaging with you, what's working well, and where there are opportunities for growth.

Next, we explore how to leverage social media platforms like LinkedIn, Instagram, TikTok, and YouTube to expand your brand’s visibility. We’ll show how you can tap into new audiences by exploring new platforms, with TikTok as a prime example, and repurpose content across different platforms to maximise your reach and save time.

You'll learn strategies for creating valuable and shareable content that resonates with your audience and encourages them to share it within their own networks. We also cover the power of organic engagement - why it's critical to consistently post, engage with your audience, and avoid the “post and ghost” trap.

We wrap up with networking and collaboration tips - both online and offline. Discover how collaborations, guest appearances on podcasts or webinars, and speaking engagements can propel your brand forward, while also positioning you as an authority in your field.

Whether you're just starting or looking to scale, this episode is packed with actionable advice on how to grow your personal brand's reach!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 8 of the Brand You podcast, we dive into the importance of creating consistency with your personal brand.

Building a personal brand is a marathon, not a sprint, and it’s crucial to make your efforts manageable for long-term success.

We discuss strategies to stick to one or two key platforms where your ideal audience is most active and how to time-block for personal branding tasks.

We also cover the power of creating a simple content plan with clear content pillars, and how to prepare your content in advance using scheduling tools.

We emphasise the importance of consistent messaging—repeating your core message so it resonates and becomes recognisable to your audience.

Finally, we touch on the consistency of visuals, ensuring that your brand identity is clear and cohesive across all platforms.

This episode is full of practical tips to help you stay consistent, organised, and effective as you build and grow your personal brand.

The actionable step from this weeks episode is: Create a content plan and then also find a scheduling tool and schedule your first weeks posts, make it manageable.

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

This week on Brand You, we’re excited to have a special guest episode with Michelle Wright, also known as Mrs Stylewright, a Colour & Personal Style Expert.

We dive into Michelle’s journey and how she helps people unlock their confidence through what they wear, ultimately impacting how they show up in their personal and professional lives.

In this episode, we explore the concept of dressing authentically for your personal brand. Michelle shares insights on how modern-day fashion allows for flexibility—whether dressing up or down—depending on the occasion and audience.

We also discuss the importance of dressing for your ideal audience, while staying true to your own unique style. Michelle talks about building confidence through your wardrobe, with a focus on the power of bright colours and what they convey to the world.

Michelle leaves us with a fantastic actionable tip: go through your wardrobe and throw out anything that no longer makes you feel good. If you wouldn’t buy it now, it’s time to let it go!

Follow Michelle on:

Instagram @mrsstylewright

LinkedIn Michelle Wright

Website Mrs Stylewright

Tune in for practical advice on how to reflect your personal brand through your wardrobe and show up with confidence.

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.