Built to Scale

Built to Scale

By Craig SeverinsenBusinessEntrepreneurship
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Built to Scale episodes

  • Ep14 Craig Severinsen and Jason Croft - Developing Frameworks to Scale Your Business

    Welcome to the first episode of Season 2 of Built to Scale.

    Jason Croft is taking over as host today on this episode.

    He's the producer of the show and taking the reins to dig into some reflections on the first season of Built to Scale, what Craig's doing right now with his business, and then looking forward to Season Two. 

    This is a "behind the scenes" look at not just the show but also Craig's business and how the two work together.

    Just like with the guests we bring on the show, we go past their expertise and dive into how they are actually growing their business.  Craig committed to being completely transparent and open, which is why Jason is doing the interviewing.  Sometimes we're so close to what we have going on that it takes an outside perspective to add clarity and get at the "why" regarding certain decisions.

    One of the major shifts in Craig's business that we go into a lot is the power of providing foundations and frameworks for businesses that he works with.  This is Craig's main focus and reason for shifting - making sure that individuals and companies that work with him get those "structures" in place.

    Dig into the full episode and take notes!

    43 min
  • Ep13 Angus Nelson - How to Get Out of Your Company's Way

    Welcome to Episode 13!

    I'm really excited because we have Angus Nelson on the show from Evolve Men Coaching.

    I first ran into Angus at an event and when I heard him speak, it just gave me goosebumps.  I knew that his content was life-changing, so I wanted to make sure I brought it here to you.

    He shares so many great insights that I could not even pack them into a summary, but I want you to look out for at least three things:

    • Learning lessons from his own life and dark times he's been through, and how those lessons helped him help more people.
    • He calls himself a recovering graphic designer and tells a story about a time he got busted tweaking something really small, but how that lesson now helps him be more productive.
    • The powerful way Angus discovers his clients' biggest needs and how he can leverage that to not only help his people more but also attract more people to impact.

      • So, that's the stuff we've got and it's so good.  I'm really excited about it.  Let's dive in!

      45 min
    • Ep12 Gary J Nix - How to Develop Your Brand Strategy

      Episode 12 is here and I'm really excited!

      We are with my friend, Gary J. Nix, and he runs a company called The Brandarchist.

      What I really love about the subject of branding and finding your voice is that this is how you start putting your sales and your marketing on "easy mode".  When we first start our businesses, it's this weird thing where we don't want to stand out because we're human, right?

      So, typically most people build kind of vanilla businesses.  But, as you gain more confidence and as your business grows, you start to understand what sets you apart and what makes you uniquely you.  That is the essence of your brand voice and as you do that, you start to stand out and you start to be different.

      That's what this conversation is all about with Gary and there are three things I want you to look out for:

      • How you can treat your business like a skyscraper. So, the example is you wouldn't want to go in a skyscraper if it was built without a blueprint.  Well, your business needs a plan as well and you need a brand strategy.
      • The first step to work with any business of any size (and Gary has worked with some really big companies) is to develop your strategy.
      • How to disseminate your brand message to both your employees and to your potential clients, and why that's important.

        • So much really good stuff here and I'm really excited to share it with you!

        35 min
      • Ep11 Erin Pennings - Clarity is Critical for Gaining Traction

        What's up everybody and welcome to Episode 11!

        We are talking with Erin Pennings of CopySnacks.  This is a really fun episode where I asked her some questions that kind of made her pause and think.  And the answers to these questions make a really big difference to your business.  Every entrepreneur should know the answers to these questions, by the way.

        I love how she stopped and really thought about them, and I love the answers she gave. So, as we go through this, I want you to put yourself in her shoes and answer the questions that I'm asking because they are so important to your business.

        And while you're doing that there are three things, in particular, I want you to look out for in this episode:

        • Why clarity is so important to gaining traction in your business. There's a saying I use with my clients all the time:  "Clarity from the founder equals momentum with your clients."
        • The challenge of figuring out what you want to be known for and how vision and passion really play into that.
        • Getting over the mindset blocks that every entrepreneur faces.

          • This is really good content I'm excited for you to join in and put yourself in her shoes.

          Let's dive in!

          37 min
        • Ep10 Troy Sandidge - Strategies for Leadership and Business Growth

          What is up everybody and welcome to Episode 10!

          I'm really excited about this episode because we've got Troy Sandidge on here, and he runs a business called Strategy Hackers.

          Troy and I met at an event called Social Media Lima, 2021, where we were both speakers.  We just really hit it off, and it turned out that he had been following me for a while on social media and I had been following him for a while on social media.  So, we had this mutual fanboy moment where we were meeting somebody that we'd been following for a while and was a really cool experience.

          But, what I really like about this episode (and that I think you're gonna appreciate as well) is that Troy and I do not see eye-to-eye on everything.  He brings in some different thoughts when it comes to niching down, or how to grow your business.  Then I share what I typically would suggest.  I think that this gives some good variety.  And at the same time, we agree on a lot of stuff so you get to see some different perspectives and you also get to see two people who have been really successful in their business.

          So, there are three things to look out for:

          • Discovering the difference between what you're good at and what your superpower is; how to focus on the superpower, not the things that you're just kind of good at.
          • When to help your team out and when to let them "sit" in whatever is going on, so that they grow and you grow so that you can ultimately kind of step back and get your hands off of the steering wheel with your team.
          • Finding that balance between developing your vision and letting the market tell you where your business should go so that you've got that balance between, "I know where I want to take it," and "I know what the marketplace is willing to pay for," and using that to grow your business.

            • So, really exciting stuff here and a really good episode.  I hope you enjoy it.  Let's dive in.

            35 min

          About Built to Scale

          From the publisher's feed

          Built To Scale explores the ups and downs of creating a thriving business while also having a full life. Host Craig Severinsen has been coaching and consulting clients for the past 10 years on how to…