Built to Scale

Built to Scale

By Craig SeverinsenBusinessEntrepreneurship
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Built to Scale episodes

  • Ep9 Becky Jolly - Humor, Critical Coaching, and the Power of Funnels

    What's up everybody this is Episode 9!

    Today, we're talking with my friend, Becky Jolly.  Becky lives at the intersection of social media and funnels.  That gives her a really unique perspective on business.  She drops a ton of value here and I'm really excited to share it with you.

    There are three things, in particular, I think you want to look out for:

    • Using humor in your marketing and how that can really help you stand out from the crowd. So many people are afraid to use humor.  But, if you add that human element into your business, you can see that your marketing really gains traction.
    • Why it's important to connect with a community of entrepreneurs who just "get it".  Not just for business results, but for your own mental health, too.  It's so important to have a place where you can go and talk about your business and people understand where you're coming from.
    • The trap of vanity metrics on social media and why you should connect your efforts to real business results.

      • There's a lot of value here.  I'm really excited to share it with you.

      Let's dive in.

      40 min
    • Ep8 Geoff Kullman - The Power of Building a Relationship with Your Audience

      What's up everybody and welcome to episode eight!

      In this episode, we're speaking with Geoff Kullman, who is a fantastic copywriter and storyteller who works with really high-end clients - experts in their fields.

      We talked about how he's growing his business and I think you're going to be really impressed by what we cover.  I want you to look out for a few things:

      • Geoff talks about his number one marketing platform for growing his own business and attracting clients.  I think it's going to surprise you what that platform is.
      • The importance of growing your personal brand so that your expertise and authority precedes you in your marketing.
      • Doing things at the right time and how that can make or break your business.

        • This is a fantastic episode that I'm really excited to share with you.

        Let's dive in!

        30 min
      • Ep7 Kelly Wittman - Ease the Pressure In Your Business

        Welcome to episode seven!

        Today, we're talking with Kelly Wittman.  I'm really excited about this conversation because Kelly gets real about some issues that really affect a lot of us when we're trying to grow our business.

        So here are a few things to look out for:

        • The importance of dropping something that you feel like you should be doing, but maybe isn't serving your business.  There's a lot of pressure in our space to do certain things.  Maybe you shouldn't be doing all of them.  She shares an experience of how she overcame that.
        • The importance of getting quiet.  Why it's hard, but also why it's important.
        • How we can overcome the anxiety of niching down so that our business can gain some major traction.

          • I'm really excited for this episode.  There's a lot of great stuff in here.  Let's dive in.

          34 min
        • Ep6 Brittany Dixon - Systems as Self-care for Your Business

          Welcome to Episode Six of Built to Scale!

          So, I'm super excited about this one because we're talking to my friend, Brittany Dixon.  She runs a company called Brittany and Co.  She's also the host of the podcast, Process for Profit.

          What I love about Brittany is that she's all about systems and processes, which is how you go from owning your job, to actually being the CEO of a business, having a team work for you, and being able to have that freedom that we all wanted when we started our business.

          So three things to look out for in this one:

          • She talks about the importance of having clarity in her business and how having that vision has really helped her grow.
          • I asked her a really obvious question, but we get some real value and she says that tech is not the first thing you should be looking at when you start building systems.  She gives us what you should be looking at as well as her approach to getting started with systems and processes.
          • We talked about boundaries and how they are so important for raising your rates, hiring staff, and just having a balanced life.

            • I hope you enjoy it. Let's dive in.

            30 min
          • Ep5 Selah Shepherd - Scaling with Elite Clients

            This is episode number five!

            I'm really excited about this content because today we talk with a really good friend of mine, Selah Shepherd who runs SMStrategies, a Facebook ads agency. They work with high-level e-commerce brands.

            What I love about Selah, and what I think you're going to find really interesting is that she has built this cohesive life out of two very different elements that most people don't think would go together.

            She is a competitive horse rider and she runs a successful, thriving Facebook ads agency!  Those two things don't normally go together, but we got a lot of value out of this conversation.

            Things I want you to look out for:

            • Selah is operating her business at a really high level.  She's become a trusted adviser to her clients.  She talks about how she's leveraged that to be more profitable and also to scale her business so that she can compete with her horses and run a successful business.
            • How she safeguards her time.  We talked about using your calendar and putting up boundaries so that you don't lose your life to your business, and so you don't lose your business to your hobbies.  She had to find that balance.
            • There's just a lot of talk about the parallels between horses and business.  I think you'll find it humorous and fun, as well as really, really valuable.

              • So, without further ado, let's dive in.

              32 min
            • Ep4 Suzanne Doyle-Ingram - How a Book Can Grow Your Business

              Welcome to Episode 4!

              Today, we've got Suzanne Doyle-Ingram from Prominence Publishing.  She is a great friend of mine and also happens to be a client.

              What I love about Suzanne is that she not only helps people write and publish their books, but she's actually trying to change her industry.  Instead of just helping people write a book and then focus on selling that book (which isn't very profitable), she's actually trying to help people write a book and then teach them how to leverage that book to grow a business.

              We start this episode in a very interesting place:  talking to her about what I love about entrepreneurship, which is the freedom to do things like travel.  Suzanne has traveled all over the world without missing a beat in her business.  She talks about how she's done that, the first steps of how to do it, even if you've got kids.  She started when her kid was three years old!  So, even if you have children, you're going to love what she has to say about that.

              Something else to look out for is how she's actually gotten support and interacted with people from other industries to get inspiration and insight on her own business, and how it's helped her grow.

              And then the last thing I want you to look out for is that she recently had a huge revelation from a bad client experience where the client actually bought from somebody else instead of her.  And instead of getting upset about it, she used that experience to completely transform the way she approaches her business and it's led to some great success for her. It's a really cool story, look out for that.

              Now, let's dive into this episode!

              36 min
            • Ep3 Alesia Galati - Charging What You're Worth

              Welcome to Episode 3!

              Today, we're talking to Alesia Galati, from Galati Media.  She runs a full-service podcast agency.

              Now, what's really cool about her is that unlike a lot of like podcast people right now who are just coaches, telling you how to run a podcast, she actually has a full-service agency.  So, she's got a team.  She's got people helping her.  She helps you launch, create, and maintain your podcast.

              So, it's a different angle on a really hot tool right now.  What we talked about and what to look out for:

              1. What it takes to 10x your fees.  She went from charging $450 for her services to $4,000, essentially 10x'ing what she charges in just under a year.
              2. How do you bounce back from a client relationship that goes sour?  We all experience it:  some client relationships don't go well.  She used an experience like that to learn and to show up better in the future.  We really dive into that she gets really honest.
              3. How do you decide whom to hire first?  Do you hire your service first?  Do you hire your salesperson first?  We go into her method for doing that.

                4. It's really valuable stuff that I think you'll find really useful.  Let's dive in!

                42 min
              4. Ep2 Ashlee Berghoff - How to Have a Life and a Business

                Welcome to Episode 2 of Built to Scale.

                Today, we're talking with Ashlee Berghoff.  She runs a business called A Squared Online.  She helps people implement the systems they need to go from being just themselves like a freelancer to a pro running a thriving business being the leader/CEO.

                This episode is full of great stuff. A couple things for you to look out for:

                1. The mindset-shifts and challenges that come from building a team.  We get really serious and both share some stuff about the insecurities of building a team that I think are really helpful.
                2. The secret to getting past six-figures.  Re-finding that motivation.  If you haven't reached six-figures yet, you're gonna find this out.  If you're already there, you already know this:  once you reach about that six-figure level, money isn't as motivating as it once was.  So, how do you re-find that motivation to really grow and scale your business?  She shares some great tips around that.
                3. Ashlee shares her number one tip around business and systems and she shared just absolute gold.

                  4. Jump in and enjoy this episode with Ashlee Berghoff!

                  30 min
                4. Ep1 Matt Hall - Starting a Business to Thrive

                  Welcome to Episode 1!

                  Today, we're talking to Matt Hall who happens to be a current client of mine and he runs a business called Common People.  They make conversion-focused websites for copywriters.

                  He's a great guy.  And here are some things you're going to want to look out for:

                  1. I think the whole theme of this conversation is about taking control of your destiny, and building a life and business by design.  So that is a huge theme during this conversation.
                  2. He talks a lot about starting with the goal in mind and how that has affected the way he's been building business, and also how happy he is with his life and his business.
                  3. Changing direction. So, even when things are hard, like when you're getting up to a point where you know it's time to shift direction, how do you make those shifts and move forward?
                  4. The power of small steps to achieve big things.  He even talks about how you can take different skills in your life and bring them together to create an awesome offer for your audience.

                    5. There's a lot of gold in here.

                    I'm really excited to share it with you. Hope you enjoy it.

                    30 min
                  5. Ep0 - Launching Built to Scale

                    Welcome to the first episode of Built to Scale.  I'm really glad you're here.

                    Why another podcast?  Why another show about business?

                    What I really want to accomplish here is having real conversations with people.  And I want to give you something that's both entertaining and valuable in terms of knowing that people are going through the same thing you're going through; that they're facing those problems, that they're overcoming them.  So that you feel empowered.  You feel pumped up.  So that you're able to go and accomplish really great things in the world.

                    Everything I do is all about helping entrepreneurs have a thriving business and live a full life at the same time.  When you get your personal life to a level where you're really happy and it's really a full life, your business also begins to thrive.  And that's what I do every day - I work with clients to help them grow their business with that balance.

                    So, that's what we're going to be doing.  I'm really excited to take this journey with you. Please tune in and subscribe to the podcast and to the video version of the show on YouTube.  I'm looking forward to seeing you next time on the Built to Scale show.

                    8 min

                  About Built to Scale

                  From the publisher's feed

                  Built To Scale explores the ups and downs of creating a thriving business while also having a full life. Host Craig Severinsen has been coaching and consulting clients for the past 10 years on how to…