Bulletproof Selling

Whether you're drowning in new leads or scraping the barrel for business, there's one process you can't ignore if you want to increase sales: how you qualify, and disqualify, your prospects. It's an area a lot of salespeople try to 'wing', and their pipeline suffers the consequences. To learn how the best salespeople are qualifying their prospects, we sat down with Ryan Booth, vice president of sales at PSI Process and former US Army officer. He showed us exactly how to set ourselves up for success with every qualification conversation. It's all in this week's Bulletproof Selling Podcast!

If you think your sales process is complicated, welcome to the complex sale. You're juggling decision makers, conflicting goals, shifting delivery timelines and budgets. It's almost too much for a salesperson to manage – which is why you're going to love this week's episode. We sat down with Gavin West, vice president of sales and marketing at Smileyscope and former Marine Corps scout sniper. He walked us through a simple system that he's trained his salespeople to use to ensure they're putting the right rounds on target. It's all in this week's episode of the Bulletproof Selling podcast!

Leads are the fuel that powers our pipelines, but too many salespeople forget to top off the tank. To avoid sales slumps, we sat down with Chet Lovegren, founder and 'Head Sales RX'er' at the Sales Doctor. He showed us exactly how to mine our existing databases, personal network and those of our teammates to ensure we were consistently putting new leads into the pipeline and re-engaging old ones. It's all in this week's episode of Bulletproof Selling!

We know that if we're not growing as salespeople, we will be left behind. But how do we identify and prioritize the improvements we need to make, and then create an action plan to ensure those changes are made? To learn the answer, we sat down with Alan Versteeg, the CEO of Growth Matters. He showed us a simple system any salesperson can use to regain control of their own success on the battlefield of business – and it's all in this week's Bulletproof Selling podcast!

Want to start an inter-office fight? Pit sales and marketing against each other. When these two teams work together, magic happens, but there's often misalignment that slows down sales and increases attrition. To learn how to ensure sales and marketing are in a harmonious relationship, we sat down with Tim Butler, CEO of Innovation Visual, to learn exactly how he coaches his clients to supercharge the performance of both sales and marketing. It's all in this week's Bulletproof Selling podcast!

The more meetings we book, the more conversations we can have, and the more chances we have of making sales. However, most salespeople approach their sales cycle from the wrong end and wonder why they're not seeing results! To learn how to construct a calendar that provides value to prospects at every meeting, we sat down with Bill George, VP of Sales at Ewing Foley, and a former platoon sergeant in the US Army Reserve. He showed us the secret to creating a packed calendar and packing more value into every conversation!

In the battlefield of sales, we can't hope to win with outdated technology. Fortunately, the most effective piece of sales technology is likely one you already have: your CRM. Yet, too many salespeople avoid their CRMs because they can't see how it serves their prospects, and sales leaders are rarely able to pinpoint where their CRMs are most valuable in advancing the sale. To learn how to arm our salespeople with customer-driven technology, we sat down with Hunter Austin, co-founder of Kelly-Austin, and he showed us exactly how powerful a sales process can be in our CRM – when it's focused on the customer's needs.

It's upsetting to lose a deal, only to discover that your competitor got the business. And that the customer paid more and is receiving less! Most of our lost deals occur long before we even reach out to the customer, and to discover why – and how to turn it around – we sat down with Skip Vish, VP of Sales at Upland Software, and a former Chinook Pilot and Operations Officer with the US Army. We discussed building a system that any salesperson can use to ensure we were handling leads consistently well and apply all our best practices to ensure we sold – and served our customers!

When it comes time for us to scale our teams, we'll want to make sure we're not caught off guard. Hoping we stumble across great candidates isn't a recruitment strategy we can depend on, so we went looking for a sales leader who understands the power of a candidate pipeline. We sat down with George Fisher, Vice President Channel Sales at Seceon Inc., and a US Navy veteran to learn how we systemize our sales recruitment strategy, and why building a sales team is a sales process in and of itself.

Most salespeople are focused on why someone should buy from them, and then they're surprised when the deal stalls or objections appear. You may be convinced, but that doesn't mean your prospects are! To learn how to look at all the reasons someone isn't buying and leverage them, we sat down with Jakub Hon, CEO of SALESDOCK. He showed us how the best salespeople look at things from a negative perspective to produce massively positive results.