In this powerhouse episode of Unglossy, hip-hop icon and cultural heavyweight Bun B (aka Bernard Freeman) joins Thomas Frank and Jeffrey Sledge for a deep, funny, and wildly inspiring conversation that spans decades — and industries.

From his early days forming UGK with the late, great Pimp C to building Trill Burgers into America’s best burger brand (literally), Bun breaks down the milestones, missteps, and mindset that kept him both relevant and real. He talks about the origin of his rap name, the Houston culture that shaped him, what it really takes to build longevity in music and business — and why being trill isn’t just a brand, it’s a standard.

You’ll hear stories that have never been told, like the day UGK signed with Jive, how Bun became a professor at Rice University, why Ridin’ Dirty was their first real album, and the honest truth about whether he’d ever run for mayor of Houston.

And yes, there’s a surprise. Stay till the end to catch a major Unglossy announcement you won't want to miss.

This episode is a masterclass in authenticity, entrepreneurship, and cultural leadership — from a man who’s done it all and still shows up hungry.

🎙️ Tap in. This is Unglossy.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Studio and hosted by Bun B, Tom Frank and Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

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