The Revenue Formula

Burn the old playbook (With Jacco van der Kooij)

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AI won’t fix your sales model if the foundation is broken. In this episode, Jacco van der Kooij explains why the old go-to-market playbook is collapsing—and what the new, AI-powered future actually looks like.


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  • (00:00) - Introduction
  • (02:32) - AI and the old playbook
  • (10:34) - The role of customers in growth
  • (25:56) - Human-Led Growth Powered by AI
  • (33:57) - AI Integration in Sales
  • (37:51) - The Future of AI in Business Operations
  • (46:09) - Wrapping up
  • (48:37) - On the next episode
    • ...more
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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