Burning Brightly

If you've ever wondered how often you should promote your coaching program or worried that you're talking about your offer too much, this episode is for you.

The truth is, you're probably not selling too much—you're selling too little.

In this episode, I explain why most coaches, consultants, and service providers dramatically underestimate how often they should talk about their offers, why your audience isn't seeing nearly as much of your content as you think, and how to market your coaching business consistently without feeling pushy, salesy, or inauthentic.

You'll learn why selling is actually an act of service, how to overcome the fear of sounding like a used-car salesperson, and practical ways to naturally weave your coaching offer into your content so the right people know how to work with you when they're ready.

In this episode, you'll learn:

✔️ How often you should promote your coaching offer

✔️ How to sell your coaching services without feeling pushy

✔️ Why consistent marketing builds trust instead of annoyance

✔️ The biggest mindset shift that makes selling feel natural

✔️ Simple ways to mention your offer in content without sounding salesy Whether you're a life coach, business coach, health coach, consultant, or online service provider, these marketing strategies will help you confidently attract more clients while staying authentic to who you are.

Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman

⚡️Join the Burning Brightly private FB group

⏰ Get on the waitlist for the Burning Brightly Business Studio

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Download my free video training on how to get your first five clients with zero complicated tech or strategy: https://bonniewiscombe.com/first5/

Most new coaches make the same mistakes when creating their life coaching program—and those mistakes can make it harder to attract clients, get them results, and confidently sell your offer.

In this episode, I'll walk you through the biggest coaching program mistakes I see and show you how to create a clear, results-driven program that people actually want to buy—without spending months building a course first!

If you're ready to build a coaching program that works, this video will save you time, frustration, and a whole lot of guesswork.

Let's go!

Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman

⚡️Join the Burning Brightly private FB group

⏰ Get on the waitlist for the Burning Brightly Business Studio

===========================

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You know you want to launch your coaching business. You want to help people. You want to make money doing meaningful work.

So… why haven't you actually started yet?

In this episode, I'm breaking down 5 reasons you may still be stuck in the planning phase instead of launching your coaching business—and what to do about each one.

The truth is, planning and learning feel productive. Researching tech, refining your niche, and mapping out your business model can all feel like you're moving forward.

But at some point, you have to make the leap from planning to execution.

We'll talk about why you don't need another certification or course before you start, how you're probably making the technology WAY more complicated than it needs to be, and why waiting to feel "ready" will keep you waiting forever.

I'm also sharing why trying to figure out your entire business model before getting clients can actually slow you down—and the fear many new coaches don't want to admit: being seen trying something new.

In this episode, you'll learn:

• Why action will teach you more than another course or certification
• How much technology you actually need to get your first coaching clients
• Why readiness and confidence are results of action—not prerequisites
• Why you shouldn't build your entire coaching business before talking to real people
• How fear of criticism, failure, and being seen can quietly keep you stuck

You don't need to have your entire business figured out.

You just need to take the next step.

🎁 Want to get your first 5 clients without complicated technology? Grab my free mini training and learn how to start finding clients using just your smartphone: https://bonniewiscombe.com/first5/

If you feel called to build a coaching business, it's time to stop overthinking and start taking action.

Your people need your help. Let's get to work!

Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman

⚡️Join the Burning Brightly private FB group

⏰ Get on the waitlist for the Burning Brightly Business Studio

===========================

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➡️ This week only, doors are open to The Studio, my membership for coaches who want to launch a business that consistently helps people and makes money.

Inside, I give you a simple 5-step path to go from feeling confused and overwhelmed to getting consistent, paying clients.

⭐️ Grab your spot at burningbrightly.co/join-now before doors close in just a few days! ⭐️

Have you ever had someone follow you for months, love everything you post, and still never buy? I used to take that personally until I understood what’s actually happening in someone’s head when they’re deciding whether or not to purchase.

In this episode, I’m sharing a personal story about a time I was on the buying side of this, wanting a training I knew my business couldn’t afford, feeling the FOMO, and then getting honest with the person selling it.

What she did next made me a fan for life, and it taught me an important lesson about how to sell from integrity.

We dig into the real reasons people hesitate to buy, even when they like and trust you:

• They don’t think it’s worth it yet
• They’ve spent money on something similar and it didn’t work
• They don’t think they have time
• They don’t believe they’ll follow through

Most of these are not a “you” problem; they’re beliefs running quietly in the background.

Once you know how to spot them, selling stops feeling spammy and starts feeling like something you get to do to help people make their life better.

I want to tell you about a client I got... and I never even knew his name.

He simply found me somewhere on the internet, got on my email list, went through my welcome sequence, received my sales emails, and then one day he sent me a single message asking about my program.

Then he signed up.

I did zero manual work to sell him, instead, the system did it. And in this episode, the final installment of my three-part series on building an automated, independent coaching business, I'm walking you through exactly how it happened, and how you can build the same thing in your business.

We're talking about two tools that work together to sell for you while you're busy living your actual life: automated sales email sequences and ManyChat.

In this episode, you'll learn:

• Why hustling harder isn't the answer to inconsistent sales
• What an automated sales email sequence is and why it's different from your regular newsletter
• The simple 5-email framework you can use to turn cold leads into paying clients
• How ManyChat lets your Instagram content start conversations and deliver freebies automatically, without you manually sending a single DM
• How these two tools work together to build a business that doesn't need you to be "on" 24/7

This episode wraps up the series, so if you missed Part 1 (using ads instead of relying on organic content) or Part 2 (building your automated welcome sequence), go back and give those a listen first. They set the foundation for everything we talk about today.

If you don't have a freebie in place yet, that's your starting point. Grab my free guide, Get Your First 5 Coaching Clients and let's get you started.

Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman

⚡️Join the Burning Brightly private FB group

⏰ Get on the waitlist for the Burning Brightly Business Studio

===========================

Connect with Bonnie:

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You worked hard to get someone on your email list so the last thing you want is to lose them in the first week. In this episode I'm breaking down one of the most powerful and most overlooked tools in a coach's business: the email welcome sequence. If you've ever wondered what to say to new subscribers, how to build real relationships with your email list, or how to use AI to write nurturing emails faster, this one's for you.

This is Part 2 of my three-part series on using AI and automation to build a coaching business that it doesn't require you to hustle 24/7 to be successful. Last week we talked about lead generation and running ads. Today we're talking about what happens next: what to do the moment someone says yes and gets on your list.

In this episode you'll learn:

• Why the first week after someone joins your email list are the most important days in the entire relationship
• A simple five-email framework you can use to build your own welcome sequence, including what to write in each email
• How to use AI tools to write your welcome emails faster without losing your personal voice
• Why taking good care of your email list will always lead to more money and more impact
• How a welcome sequence fits into the bigger vision of a business that runs more independently

The five-email welcome sequence framework I walk through in this episode:

1. The warm hello: deliver what you promised and introduce yourself
2. Your story: the personal details that build real connection
3. A real lesson: give them something genuinely useful they can apply today
4. Social proof or connection: show them this works and invite them to find you elsewhere
5. The soft invitation: a natural, low-pressure next step for those who are ready to go further

Your action step from this episode: Open a new document and write the first email of your welcome sequence today. Just introduce yourself, remind them how they found you, and tell them what to expect. One email. That's it. You can use an AI tool to help you draft it — just describe your audience, your coaching focus, and a little about your story, and let it give you a starting point to work from.

Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman

⚡️Join the Burning Brightly private FB group

⏰ Get on the waitlist for the Burning Brightly Business Studio

===========================

Connect with Bonnie:

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Are you spending hours every week on social media trying to find potential clients and still feeling like it's never quite enough? In this episode, I'm tackling one of the biggest pain points for busy women in business: a way to find leads that doesn't require you to be online all day long.

This is Part 1 of a three-part series on using AI and automation to build a coaching business that runs more independently, so you can spend your time actually coaching, creating, and living your life.

In this episode you'll learn:

• Why posting three times a day for organic leads is not a sustainable strategy
• How running consistent ads can replace the daily social media grind
• Why ads work like a 24/7 personal assistant finding your perfect clients for just a few dollars a day
• What a simple lead generation ad actually looks like (and how AI can help you write the copy fast)
• The bigger picture: what it looks like to build a business that generates leads even when you're completely offline

Links mentioned in this episode:

• Get on the Studio waitlist
• Take Zach Spuckler's FB ads course
• Grab the Burning Brightly book on Amazon

Do you feel like you're constantly doing the same tasks over and over in your business, and wondering if there's a better way? There is! In this episode, I'm breaking down exactly how to audit your business and discover where your time and energy is draining, and how to start handing those tasks off to automations and AI tools. You don't even need to be super tech savvy!

This is the episode that will change how you think about building a sustainable coaching business from the very beginning.

In this episode, you'll learn:

• Why you no longer need a full team to run a thriving coaching business
• The three-bucket Energy Audit framework for finding your biggest time leaks
• The difference between automation and AI, and how to use them both
• Where to start if you're brand new to building systems in your business
• The one action step you can take this week to get some of your time back

Links mentioned in this episode:

Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman

⚡️Join the Burning Brightly private FB group

⏰ Get on the waitlist for the Burning Brightly Business Studio

===========================

Connect with Bonnie:

Facebook

Instagram

YouTube

Grab the Burning Brightly book on Kindle

Have you ever told someone the truth and watched it all go downhill? Or stayed quiet to keep the peace... and then regretted it later? That tension between honesty and kindness is woven into so much of our earthly experience and in this episode, we're digging into why and how it's possible to hold truth and love at the same time.

I'm exploring the dichotomy between truth and love, and why choosing one over the other leaves something important to be desired. Truth without love becomes a weapon and love without truth becomes a comfortable lie. The goal isn't to pick a side but rather to learn how to weave them both together.

This tension shows up everywhere: in our closest relationships, in our parenting, and in our businesses. We look at what scripture teaches us about delivering hard things well, including Ephesians 4:15, 2 Nephi 2:11, Jacob's powerful example of truth delivered with a broken heart, and the practical blueprint laid out in D&C 121:41-43.

In this episode:

• Why truth without love does more harm than good, even when you're right
• Why conflict-avoidance isn't kindness, it's delayed harm
• What Jacob's example in the Book of Mormon teaches us about hard conversations
• The four principles for holding truth and love at the same time
• How this shows up in coaching, parenting, and everyday relationships

Have you been feeling a quiet pull toward building a side business of your own? Or maybe feeling persistent inspiration that you can't quite explain or shake?

In this episode, I'll explain why this feeling is not random and the timing of it is no accident. I'm talking about how the last 50 years (and especially the last decade) have created a window of opportunity for women that has never existed before, and why women of faith are uniquely positioned to take advantage of it.

I'm sharing my own story of not getting into PA school after my first baby was born, and how that unexpected detour led me to exactly where I was always meant to be. I'm also walking through the two types of women who are feeling this calling right now and why both of them have exactly what it takes to build something inspired and impactful.

If you've ever wondered whether your desire to build a business fits with your faith and your family, this episode is for you.

In this episode:

• Why the rise of online business has changed everything for women
• The two kinds of women feeling called to be business owners right now and why both are perfect for this opportunity
• How your God-given gifts translate directly into business
• Why this season of history is a window you don't want to miss

Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman

⚡️Join the Burning Brightly private FB group

⏰ Get on the waitlist for the Burning Brightly Business Studio

===========================

Connect with Bonnie:

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