Chris is the author of the book, The Six Habits of Highly Effective Sales Engineers. He’s also founder and CEO of TechSalesAdvisors, and the Founder and Managing Director of www.DemoDoctor.com - an online training resource for sales engineers. He is exhilarated to be giving this answer.

Adam is the head of presales and enablement at the access group, a co-founder and host of the podcast Two Presales in a Pod, and is an industry thought leader and digital sales innovator. He is electrified to give this answer.

Adam is the head of presales and enablement at the access group, a co-founder and host of the podcast Two Presales in a Pod, and is an industry thought leader and digital sales innovator. He's pumped to answer this question.

Don is the founder and Chief Presales Evangelist of Winning Skills, Co-founder and Facilitator of the Global Presales Leaders forum, and Co-founder and Co-host of the podcast Two Presales in a Pod. Don is tickled to be answering this question.

Don is the founder and Chief Presales Evangelist of Winning Skills, Co-founder and Facilitator of the Global Presales Leaders forum, and Co-founder and Co-host of the podcast Two Presales in a Pod. Don couldn't be more thrilled to answer this question. 

Peter Cohan is the founder and principal of The Second Derivative and the author of the Great Demo! Methodology and the book by the same name. Peter is ecstatic to be answering this question!

Peter Cohan is the founder and principal of The Second Derivative and the author of the Great Demo! Methodology and the book by the same name. He's thrilled to answer this question.