Georgia Lieutenant Governor Burt Jones finally made it public: he's running to be the state's next governor, and did so with a well-produce, trope-riddle campaign video that checked off all the rudimentary Republican campaign ad must-haves: a truck, driving from a lovely exurban home, through the wandering highways of rural-esque Georgia, walking the grounds with the entire family in tow, chatting it up with some guy wearing a cowboy hat and walking a horse, etc.

It also included some other disturbing tropes: the absurdly not-at-all female guy running track as a distraight female looks on, for example. Oh, and his big foray into policy: no more income taxes.

That's where the focus went here. Why?

Because A) it never reduces - actually contributes to - inequalities and B) as per "A," is yet aother disproportionate handout to the well-off at the expense of the poor and working class. Plenty of evidence to that.

Burt's okay with that because he has zero concept what it's like being that poor and/or working class Georgian. That's how it goes when you're raised in wealth, attend private schools and don't have to balance going to college with job(s) but can instead walk-on with the football squad then step into the family business.