Julie Roberts from JK Roberts, LLC drops by the podcast this week to address business disaster continuity plans. Julie led communications efforts at both the Federal and State levels including NOAA.

Julie discusses the importance of building a disaster plan for businesses of all sizes. These plans include creating contingencies around suppliers and employees to ensure operations can resume at the time when it is safe to return to work.

PSEMA (Private Sector Emergency Management Agency)

Also on the show were Dr. Joe Holley who brought up a news item about the termination of National EMS Advisory Council members at the federal level which could have long lasting effects on training and education of providers nationwide.

The episode was co-hosted by Sam Bradley and Jamie Davis.

Scroll down for Podcast Discussion Summary

Thank you as always to Paragon Medical Education Group for their long-term support of the Disaster Podcast. Dr. Joe Holley and the team at Paragon continue to provide excellent and customized disaster response training to jurisdictions around the U.S. and internationally as well.

Podcast Discussion Summary

The meeting began with introductions, including Dr. Joe Holly, who works with FEMA’s search and rescue team in Tennessee. Julie discussed a new initiative to distribute NOAA weather radios to camps across the country, inspired by recent flooding events where early warnings could have made a difference.

The group agreed on the importance of NOAA weather radios as a reliable alert system, especially during power outages or when mobile phones are not functional. Jamie and Sam prepared to record a podcast episode, with Jamie handling the technical aspects and Sam introducing the guest.

Julie K. Roberts, a disaster management expert with over 20 years of experience in both public and private sectors, discussed her background, including her work at FEMA, NOAA, and Florida Emergency Management.

She highlighted her role in building relationships between government and private sectors, particularly during the Pulse Nightclub shooting in Orlando, where she coordinated with companies like JetBlue and Uber to provide support. The conversation touched on disaster preparedness and the importance of collaboration between public and private sectors in managing emergencies.

Julie discussed her work with private sector partnerships during disasters, highlighting a successful collaboration with Airbnb and Jump Blue that provided 2,501 flight tickets and housing for victims’ families in Orlando and Las Vegas.

She explained that this experience led her to create the Private Sector Emergency Management Association four years ago to facilitate private sector involvement in disaster response and recovery. The organization focuses on helping businesses of all sizes develop continuity plans and access resources, with recent activations during hurricanes, wildfires, and other emergencies.

Julie and Joe discussed the increasing role of the private sector in hurricane response and recovery, particularly in light of upcoming changes from FEMA and potential funding cuts to essential services. Sam shared his experience with a nonprofit that helps coordinate disaster response between states, highlighting a recent shift back to state-level focus due to changing government policies.

Both Julie and Sam agreed that the first 72 hours of disaster response relies heavily on local and individual efforts, as government resources may not be as readily available as in the past.

Julie discussed the importance of business continuity planning for both large and small businesses, emphasizing the need to prepare for various hazards and have strategies in place for unexpected closures. She explained that small businesses should focus on essential information like employee contact details, vendor relationships, and insurance procedures, while also considering backup resources and recovery plans.

Jamie highlighted the need for small business owners to think through potential disruptions and have contingency plans in place, suggesting that these plans should be tailored to the specific needs and resources of each business.

Julie discussed the challenges small businesses face in accessing potable water after disasters, using Asheville, North Carolina, as an example. She suggested exploring solutions to ensure businesses can reopen quickly, such as splitting costs between government and businesses. Joe highlighted the issue of hospitals being reliant on a single water vendor, which can lead to service disruptions. Jamie shared Waffle House’s preparedness strategy as an example of effective planning for adversity. The group agreed on the importance of supporting small businesses and having contingency plans in place for emergencies.

Julie discussed the importance of flexible planning and clear communication in shaping disaster outcomes, highlighting how social media and the 24-hour news cycle have changed crisis management. She emphasized the need for immediate response and the authority to post information quickly, warning against the delay caused by excessive approval processes. Jamie agreed with Julie’s proactive approach, encouraging companies to be prepared for rapid communication in crises.

Julie emphasized the importance of proactive communication, particularly for companies and governments facing crises, noting that delays in responding to negative stories can harm brands and credibility. She highlighted the value of leveraging the private sector to speak on behalf of governments and the need for timely, credible information dissemination.

Sam agreed, stressing the demand for reliable information sources. Joe introduced a news item about the Federal Interagency Committee on Emergency Medical Services (FICEMS), which has been working for over a decade to coordinate and provide direction on emergency medical services at the federal level.

The meeting discussed recent staff reductions at a government group, with Julie highlighting a new initiative by Pacima to provide NOAA weather radios to camps across the country in response to recent events in Texas. Julie shared her contact information and website details, while Joe clarified that the National EMS Advisory Council had been eliminated, not FICUMS, and provided Paragon’s contact information.

Jamie and Sam discussed the importance of these resources and mentioned their own social media presence. The group discussed the importance of disaster preparedness and the role of specialized training, with Jamie highlighting the sponsorship of the Disaster Podcast by Paragon Medical Education Group.

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