Never be afraid to talk to your customers about pricing. They are the only reliable source for learning for certain what your value is to them. If you’ve over-priced your products and services, you likely won’t make enough sales to stay in business. And, if you’ve under-priced them, you’re short-changing yourself. Neither situation is a fair outcome for the effort invested in creating your products and services in the first place. Once you've landed a customer, the next step is increasing the perceived value of what was purchased.

We’re all familiar with the traditional measure of business success being s/he who makes the most sales in a given timeframe wins. But digital marketing means to sell to one person who needs or wants what you offer, you interrupt hundreds of others who don’t. Here's what to do instead.

When starting out as a coach or consultant it’s easy to fall into the trap of believing that offering a free 1:1 call with leads for your programs or services helps you build a thriving practice fast. But, nothing could be further from the truth!

Is your business at risk for an Entrepreneurial Backslide? That’s what happens when small service businesses actually take home less money as they grow. When your business starts succumbing to an entrepreneurial backslide your revenue may continue to increase, but that is a fatal illusion because your take home will continue to decrease.

Saying yes to new opportunities is scary! Even when you’ve been chasing them for months! Chasing opportunities and acting on them when they are within your grasp are two very different things. When saying yes scares you, Josh Spector reminds us to remember these 5 things.

If you’re not sure how to best respond to pricing objections, don’t worry. I’ve got some suggestions for you today. Enjoy.

Last week I shared Josh Spector’s list of the 5 most valuable skills you can learn posted in his newsletter For the Interested. For each skill, he had great suggestions for how you can improve it through practice and that’s what we’ll talk about today.

The 5 most valuable skills you can have in life and work aren’t taught in school, don’t show up on your resume, and are consistently overlooked and underappreciated. The good news? It costs you nothing to develop them and you should pursue every opportunity to do so.

A strategic business partnership that isn’t working is a lot like a marriage that’s so done it’s just not recoverable. And just like in a failed marriage, at some point, you simply have to make the decision to not be the victim of circumstances any longer. Instead, you must take command of the situation and make a move to position yourself and your business for a better future.

If you stay in business long enough, the day will come when you must confront the harsh reality of employee or client betrayal. You won’t want to believe it’s true, but the facts speak for themselves: a person you trusted and gave your best to is stealing your hard work, creative ideas, time and energy by engaging in bad behavior. Getting caught isn’t what makes something wrong.