Business Growth Execution

This week I caught up with Stephen Willard, founder and CEO of EMBLAZE.today. His long-planned Product launch was due on 24th March 2020, the day after lockdown in the UK. We spoke about  managing Millennials, a furloughed Hollywood actor and business (and coronavirus) insights from Dr Seuss.

But first, I started by asking him about the original plan for the launch and what had to change, in the light of coronavirus.

I'm in conversation with Adam Day, a  entrepreneur who founded one of the first online estate agencies called Hatched, which he later sold to Connells, one of the largest residential property companies in the country.

He's now launching eXp Realty, a network of self-employed agents, in the UK and elsewhere. As with many others, the current crisis has hit business hard so, before he tells us about which book helped him to overcame his crippling fear to launch 'Hatched' - and why he's solving the problem he's taken on with eXp - I asked him, remotely of course, how the coronavirus has impacted on him.

Planning for over-achievement can be the thing that makes a good business great. 

Mal goes through the opportunity areas that can help your business to go those steps further and really succeed. You won't want to miss them in this, the last of Season One's episodes!

This is the penultimate episode in Season One of the Business Growth Execution Podcast. It's where you finally have to get your hands dirty ...

Mal talks in detail about the three areas that your Sales Activity has to cover - and why there can be no hiding place at this point. The work needs to be done ...!

It's easy to be busy - but in order to get where you need to go, you've got to set goals for everyone to see.

In this episode of The Business Growtion Execution Podcast, Mal provides actionable tips on what to look for when setting targets and how to make sure that they're on everyone's minds, all the time. 

There will be numerous, non-competing businesses that area already speaking with your target audience.

In this episode of the Business Growth Execution Podcast, Mal gives actionable guides to identifying and engaging with them, driving swifter business growth and helping to build partnerships that endure.

These two words usually strike fear into the hearts of entrepreneurs - not only have I got to think about 'Sales', I have to think about a 'Process' as well?!

But this is where the gold lies. You need to discover your Sales Process and Mal's here to walk you through the steps to get there.

Marketing Advertising costs - but it's worth it. If you know what works 1x then making it 10x with 10x your profit.

Mal walks you through the steps to ensure that you can take advantage of the new world, where accurate segmentation and targeting are easier than they ever have been.

Marketing Distribution is how you use the channels that are available to you, generally for free, which can maximise your impact. 

Social media, events, PR, these are distributors that you should be maxing out - but they're not as scary, nor as time-consuming, as they sound. Mal tells you why.

Everyone is always checking you out online. Having Content that speaks authentically about why you're solving this problem is crucial to your future customers' trust in you.

In the episode, Mal discusses the key ways to communicate your message and how to ensure that your Content drives growth in your business.