Everyone knows these days that data and information drive growth in SMEs - but it's often really hard to get started on how to use it best.

In this episode, Mal looks in detail at the different ways that businesses can harness data really simply to enhance growth and get ahead.

Marketing Brand is a critical Element of your business - humans rely on shorthand to give clues to what they're buying and consistency is king.

In this episode, Mal looks at the different characteristics that make up a Brand and discusses what you need to do to make yours worth a customer's while.

Just what is your USP? Can it be found in Pricing, Service, Design or Concept?

In this episode, you'll hear the tactics and executable skills that you need to identify and then promote your USP to max effect.

Is your price too high or too low? How can you tell if the number that people see attracts them or repels them? 

In this episode, you'll hear the tactics and executable skills that you need to price your product or service correctly. 

Who are your clients? Are they top-, broad mid- or volume-end of the market? Any SME needs to reflect its audience's tastes in the level of Service that they provide. If your business isn't growing fast then there's a high likelihood that your Product isn't connecting with those you seek to serve.

Mal runs through actionable tactics to discover and fix challenges that you may have in this critical area.

We've all seen the products that are beautiful and work so well but fail. It's because they haven't secured 'Product-Market Fit' before going large. If your SME business is struggling with growth - or is a startup looking to gain traction - you need to check again that what you're doing is wanted.

Listen as Mal walks you through the steps to ensure that you're not failing those that you set out to serve - your clients. 

if you want your business to grow, you have to know "Why am I solving this problem?" Mal talks about what's important about "Why?" and addresses how Product Concept forms the spine of everything that you do in your business.

You - and your customers - need to know "why?", before anything else. 

Mal looks at the 15 Elements that SME entrepreneurs and senior leaders need to master to unlock growth. An essential guide to each growth Element and how they interlock with the others, before the deep-dive into them in coming episodes. 

If your SME needs to grow faster, you need to listen to this.