Business Growth Lab

There's no doubt that Facebook is one of the most powerful tools available for businesses today. With over two billion active users, it's a great way to reach a large audience quickly and easily. But creating a successful Facebook ad campaign can be tricky. 

In this episode, we’ll discuss how you can create Facebook ads that work with Adrienne Richardson. Adrienne runs a Facebook advertising company and has helped businesses generate 7 and 8 figures through strategic marketing plans.

Now more than ever, it’s important to create a campaign that targets your audience and speaks to them in a way that resonates. Adrienne shares her insights on how you can do just that. She also talks about how to create an efficient campaign that will save you time and money in the long run.

So if you’re looking to create a successful Facebook ad campaign, this episode is for you!


WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How did Adrienne get into Facebook Ads (02:04)
• How to start a good Facebook campaign (04:25)
• The best call to action to use (06:15)
• What is audience targeting and how can you do it? (09:26)
• How to write engaging ad copy (14:28)
• How does the Facebook algorithm work (17:27)
• Image vs video. Which is better? (18:51)
• The importance of using data (21:38)
• All about ad spend (26:58)
• The best time of the year to run ads (31:18)

For full show notes, links and transcription visit:  https://samanthariley.global/podcast/404

ABOUT ADRIENNE RICHARDSONAdrienne Richardson is a marketing strategist and Facebook ad expert who has helped countless businesses grow their revenue through strategic marketing plans that scale Facebook and Instagram ads.

She has been in the business for more than nine years with over 450k leads and $75M in sales. Before starting out her business, she was in the Air Force and become a paramedic at 17.
WHERE TO FIND ADRIENNE RICHARDSON

• Website:  https://wearepowerplay.com/ 
• Facebook: https://www.facebook.com/AdrienneRichardson78 
• LinkedIn:  https://www.linkedin.com/in/adriennerichardson1/ 
• Instagram: https://www.instagram.com/adrienne_richardson_/?hl=en     

As an entrepreneur, it's important to be visible. As the old saying goes, "out of sight, out of mind." If you're not constantly showing up, people will forget about you. And with so much competition out there, you can't afford to take a backseat. So what can you do to increase your visibility? 

In this episode of Influence By Design, Samantha talks about why visibility is more important than ever. She shares her insight on how to increase your visibility and be seen as an authority in your industry.

She also discusses the importance of showing up unapologetically. If you don't show up as your authentic self, the chance of attracting your ideal client is much less. If you're not visible, you're not going to be successful. It's as simple as that.

If you're looking for ways to increase your visibility and be seen as an authority in your industry, this episode is for you!

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Benefits of having an established platform (01:24)
• The importance of showing up unapologetically (05:49)
• How to handle negative comments (09:51)
• Where should you build your platform? (11:21)

For full show notes, links and transcription visit:  https://samanthariley.global/podcast/403

CONNECT WITH SAMANTHA RILEY
Facebook: https://www.facebook.com/samriley/
Instagram: @thesamriley
LinkedIn: https://www.linkedin.com/in/samriley/

As a general rule, women have more challenges when it comes to pricing than men. But how do they banish the money blocks that prevent them from achieving a sustainable business? In this episode, we’ll discuss communicating pricing through value with Patty Block.

Patty helps women entrepreneurs run their businesses on their own terms. She understands that it’s common for women to undervalue themselves, underprice services, and yet overdeliver.

This often stems from primordial beliefs that women should be taking care of others and not themselves. When women realise their value and work their pricing around this, they can better showcase their value and have better pricing.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The pricing challenges many women experience (02:35)
• What does matchmaking mean in pricing and business? (10:12)
• Challenging assumptions and limiting beliefs (12:57)
• How to communicate pricing through value (16:58)
• The importance of having an accountability partner (21:42)
• How you can shift your thinking (26:35)
• Difficulties in transitioning from corporate to owning a business (32:57) 
• The Revenue Roadblock Quiz (36:01)

For full show notes, links and transcription visit:  https://samanthariley.global/podcast/402

ABOUT PATTY BLOCK
Patty Block teaches women business owners who are experts in their fields how to turn up their power to price, sell and run their business on their own terms.
Patty’s career as a lobbyist and political consultant, and a non-profit executive comes full-circle with The Block Group, turning roadblocks into building blocks for women-owned businesses.

WHERE TO FIND PATTY BLOCK
Website: https://www.theblockgroup.net/   
LinkedIn: https://www.linkedin.com/in/pattyblock/  
Facebook: https://www.facebook.com/patty.block/    

Sales are the lifeblood of any business, but having consistent weekly sales is often not discussed. In this episode, Samantha and Tim give the low-down on how to make sales every week.
As business owners, there are hundreds of tasks that need to be managed each week.  It’s easy to get caught up with these tasks and put sales on the back burner. 
Weekly sales are more likely to happen if you’re committed to making offers daily. But some get caught in the trap of thinking that this isn’t necessary.  And may even think it’s inconvenient.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The 4 key principles to making sales every week (06:35)
• The significance of bringing in  leads every day (06:45)
• Getting clear on your main conversion event (08:00)
• Different ways to increase your network (10:35)
• Why you need to make offers daily (14:45)

For full show notes, links and transcription visit:  https://samanthariley.global/podcast/401

WHERE TO FIND TIM HYDE
Website: https://winmoreclients.com.au/ 
Facebook: Win More Clients - https://www.facebook.com/winmoreclients
LinkedIn:  Tim Hyde - https://www.linkedin.com/in/tim-hyde-marketing-automation-and-crm-expert-canberra/

CONNECT WITH SAMANTHA RILEY
Facebook: https://www.facebook.com/samriley/
Instagram: @thesamriley
LinkedIn: https://www.linkedin.com/in/samriley/

Web 3.0 is here.  As a coach, do you think it doesn’t apply to you?  Well think again! 
One of the newest trends to leverage your business growth is NFTs. But what is it exactly? In this episode we’ll discover what the “learn to earn” model is, and how you can grow your coaching business with NFTs.


Ben Slater and Jayden Gardner are co-founders of NOME - an NFT inventors community. They educate people with the principles, strategies, tools, and tactics to trade NFTs with confidence.
Although often mistaken as only being digital artworks, NFTs, (non-fungible tokens) are a digital asset used to represent a variety of things. This includes photographs, game characters, music, collectibles, courses, access to coaching programs and so much more.
If you’re interested in the possible opportunities that are arising in the NFT space, be sure to listen to the episode.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The reality behind trading NFTs (02:00)
• Ben's journey towards discovering NFTs (04:55)
• What exactly is an NFT, and what makes it distinct? (11:30)
• The trade-off between primary and secondary sales (20:49)
• How coaches can leverage NFTs to grown the value in their business (25:15)
• OpenSea and how it's utilised for NFTs (28:00)
• The cost of opening a Web3.0 website (33:30)
• Why Learn to Earn is the next big thing in blockchain systems (37:06)
• An interesting trivia about what can be bought with NFTs (42:49)

For full show notes, links and transcription visit:  https://samanthariley.global/podcast/400

ABOUT BEN SLATER & JAYDEN GARDNER

Ben Slater is the Founder and Creator of NOME. He has spent the last 10 years building online businesses. First in the health and fitness space at 20 years old with his brother. He has since gone on to start 4 other businesses - 3 of surpassing 7 figures in Yearly Revenue. His major business over the Past 5 years was 'Systems for Business,' a business coaching company that he founded in 2016.

Jayden and Ben have known each other for 10 years now.

Jayden Gardner was a client of Ben's first health and fitness business, and they have remained close friends since. Jayden has worked in many Australian Start up businesses as a head of performance marketing at Eucalyptus. More than anything Jayden is our connector and manifestor.

WHERE TO FIND BEN SLATER & JAYDEN GARDNER
Website: https://nome.xyz/ 
Ben’s Twitter: https://twitter.com/benslatereth
Jayden’s Twitter: https://twitter.com/jaydengardner_   

One of the biggest growth challenges for business owners is finding new clients. One of the best ways to do this is through partnerships, but how do you identify and approach potential partners? And once you've found them, what's the best way to form a partnership that benefits both parties? 

In this episode of Influence By Design, Samantha and Tim talk about how you can scale with partnerships. They share their insights on what to look for when choosing partners, how to build relationships with them, and how to negotiate deals that work for all parties.

We also discuss some of the challenges that can come up when working with partners, and share our thoughts on how to handle and avoid these challenges..

Scaling with partnerships doesn't have to be difficult. With the right approach, it can be a great way to grow your business, and one of the most effective ways to scale your business.

If you're looking for ways to scale your business, this episode is a must-listen.


WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why should you use partnerships in your business? (02:19)
• How to leverage partner relationships (04:47)
• The Four Step CRM Strategy (08:02)
• How to increase your referrals (12:47)
• Finding partners at the right places (16:07)

For full show notes, links and transcription visit:  https://samanthariley.global/podcast/399

WHERE TO FIND TIM HYDE
Website: https://winmoreclients.com.au/ 
Facebook: Win More Clients - https://www.facebook.com/winmoreclients
LinkedIn:  Tim Hyde - https://www.linkedin.com/in/tim-hyde-marketing-automation-and-crm-expert-canberra/

CONNECT WITH SAMANTHA RILEY
Facebook: https://www.facebook.com/samriley/
Instagram: @thesamriley
LinkedIn: https://www.linkedin.com/in/samriley/

Have you ever get caught in the cycle of being too serious with life and forgetting to have fun? We’re not guaranteed a tomorrow and what it brings, but we do also need to grow our business.  So how do we do both? In this episode, we’ll explore how to get shit done and have fun with Julie Jones.
Julie encourages and supports entrepreneurs to live their best life now without regrets. 
Her mother’s loss served as a pivotal moment for Julie to realise that people often wait for retirement to do everything they want to do. We keep putting everything off because we’re too occupied with making a living and thinking about a future that’s not even guaranteed. 
Life is not meant to be all gloom and serious, and we need to understand the importance of sprinkling fun in all areas of life. She made the conscious decision to become successful in her career and still have a lot of fun in life.
If you want to learn more about how you can get things done and have a good time doing them, let Julie’s valuable experiences show you the way. Let’s tune in to the episode.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How you can bring more fun into your business (01:50)
• Why post-Covid is actually “The Great Exploration” (04:30)
• A pivotal moment that caused Julie to having more fun and adventure (06:35)
• The balance between work and having fun (08:55)
• The value of saying yes to life opportunities (13:15)
• Working in your zone of genius vs your zone of excellence (16:53)
• Julie's struggles in writing her book and how she worked through them (21:25)
• How to have fun in business despite uncertainties and fears (24:55)
• Three actionable steps to get shit done and have fun (29:53)

ABOUT JULIE JONES

Julie Jones is an Award-Winning International Speaker, International Bestselling Author of the book Stop Waiting Start Living and an Intuitive Coach, with the Get Shit Done Platform.  She is a master connector of people who is passionate about supporting purpose driven entrepreneurs to live their best life NOW without regrets.

As a former police officer and SWAT member, Julie knows that there is no promise of tomorrow, and coaches individuals to face the fear and live in the moment.  Julie is a podcast host where she features inspiring, driven individuals who are leveling up in their life and have nuggets of wisdom to share. 

In the last 15 years, Julie has influenced thousands of clients in achieving their passions and getting comfortable taking risks in their pursuit of a better and bolder quality of life.


WHERE TO FIND JULIE JONES

• Website: https://juliejones.biz/ 
• LinkedIn: https://www.linkedin.com/in/gsdcoach/
• Facebook: https://www.facebook.com/theadventuresofjuliejones  
• Instagram: https://www.instagram.com/adventuresofjuliejones/   
• YouTube: https://www.youtube.com/channel/UCAjf9M1p148mKdkFcaykXpA
• Podcast: https://juliejones.biz/podcasts/   

CONNECT WITH SAMANTHA RILEY
Facebook: https://www.facebook.com/samriley/
Instagram: @thesamriley
LinkedIn: https://www.linkedin.com/in/samriley/

Business can be overwhelming if we allow it. The pressure to be innovative, to grow and to scale can be overwhelming at times. But maybe, by taking a step back and focusing on simplicity, we can create a more mature business. 

In this episode of Influence By Design, Samantha and Tim talk about creating a more mature business through simplicity. 

What if rather than trying to add new ideas and offers, you instead took a step back and focused on simplicity instead? Could this help you create a more mature business? 

Absolutely yes!  It would help you focus more on the important business levers, and less on the distractions that won’t necessarily move the needle on your business growth. 

If you're feeling overwhelmed by your business, or if you're just looking for ways to simplify, this episode is for you. Tune in and learn how to create a more mature business through simplicity.


WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The importance of looking back and reflecting (02:06)
• How to create simplicity in your business (03:50)
• Creating visual models (07:32)
• Managing social conversations elegantly and maturely (10:02)
• Systemizing and refining your processes (12:28)
• Recognizing your team’s progress and efforts (14:37)

For full show notes, links and transcription visit:  https://samanthariley.global/podcast/397

WHERE TO FIND TIM HYDE
Website: https://winmoreclients.com.au/ 
Facebook: Win More Clients - https://www.facebook.com/winmoreclients
LinkedIn:  Tim Hyde - https://www.linkedin.com/in/tim-hyde-marketing-automation-and-crm-expert-canberra/

CONNECT WITH SAMANTHA RILEY
Facebook: https://www.facebook.com/samriley/
Instagram: @thesamriley
LinkedIn: https://www.linkedin.com/in/samriley/

Many people find it challenging to become successful with money and wealth. They fail to notice that money is everywhere and it’s literally just waiting to be uncovered. In this episode, we’ll guide you on how to discover your millionaire within with Leisa Peterson.
Leisa is a business growth strategist, coach, author, founder of WealthClinic, and a mindful millionaire maker.  She helps clients become financially empowered by realizing their true values. 
Leisa’s experiences early in life was that money wasn’t hard to make and invest. 
However, she noticed that not all people had the same experience with money as she did, and that many struggled in this area. She knew that understanding wealth is one of the most empowering things we can have in life. 
Leisa shares how she uses modalities like human design and the chakra system to work through the blocks that impact life, business, and wealth. There are value bombs galore in this episode so let’s dive in.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The difference between money and wealth (01:55)
• Leisa’s journey towards creating money and wealth (03:33)
• What does alignment with human design mean for Leisa? (06:01)
• The root causes of money problems through your chakras (09:55)
• The 7 main chakras and their impact on people (12:55)
• The effects of having stuck or overactive chakras (19:20)
• The importance of asking questions (22:45)
• Why Leisa doesn't need to work? (26:58)

For full show notes, links and transcription visit:  https://samanthariley.global/podcast/396

ABOUT LEISA PETERSON
Leisa Peterson is THE Mindful Millionaire Maker. As a coach, author, business growth strategist, and founder of WealthClinic, she helps people elevate their financial consciousness by realizing their true value and becoming financially empowered.

WHERE TO FIND LEISA PETERSON

• Facebook: www.facebook.com/leisapeterson 
• Instagram: www.instagram.com/leisapeterson 
• LinkedIn: www.linkedin.com/in/leisapeterson1 
• Twitter: www.twitter.com/leislooski  

CONNECT WITH SAMANTHA RILEY
Facebook: https://www.facebook.com/samriley/
Instagram: @thesamriley
LinkedIn: https://www.linkedin.com/in/samriley/

When building your coaching business, there often comes a point where you can get stuck at a low six-figure mark without knowing the strategies to use to get to the next level. In today’s episode of Influence By Design, we’ll explore the first step to becoming a million-dollar coach.
The adage, “what got you here won’t get you there” is true for so much in life, especially in business. Coaches need to realize that scaling up requires doing things differently at different stages of business.
Many coaches become comfortable at the low six-figure mark, and this stalls them from making changes in their business mindset. To move past the comfortable stage, you will need to have the right kind of support and advice.
If you find yourself stuck at a glass ceiling of a low six-figure income and don’t know what to do, tune into this episode to break through the barriers.
WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What you need to do differently to move on from the low 6-figure mark (03:00)
• The “step” metaphor and how it relates to business (05:16)
• The value of having fundamentals in place (08:43)
• The advantage of non-contradicting coaches ((10:05)
• Why simplicity is key to take business to the next level? (11:40)
• The difference between “systems” and “tech”? (13:38)

For full show notes, links and transcription visit:  https://samanthariley.global/podcast/395

WHERE TO FIND TIM HYDE
Website: https://winmoreclients.com.au/ 
Facebook: Win More Clients - https://www.facebook.com/winmoreclients
LinkedIn:  Tim Hyde - https://www.linkedin.com/in/tim-hyde-marketing-automation-and-crm-expert-canberra/

CONNECT WITH SAMANTHA RILEY
Facebook: https://www.facebook.com/samriley/
Instagram: @thesamriley
LinkedIn: https://www.linkedin.com/in/samriley/