Business Growth Lab

Customer avatar. Client avatar. Ideal client avatar. Whatever you call it, it is one of the most important foundational elements to know when you’re building or growing a business or program. 

However, once this project is completed, it usually doesn’t get re-visited which mean down the track, it may not be aligned with your business anymore.

In this episode, we dive deep into the importance of developing and knowing your ideal client avatar. We also share tips on how you can create and really get to know your ideal client avatar, and keep it aligned with your business. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Foundations of building a business (02:37)
• Who are you connecting with (03:33)
• Go beyond just the demographics, and into the psychographics (06:18)
• An avatar stops you from connecting with the wrong people (10:09)
• Keep your avatar front and centre(10:44)
• “What does Jean want to hear about right now?” (13:20)
• The client experience starts the first time a person sees you (16:01)
• The avatar will affect your content at different stages of the journey (16:48)
• Final tips (17:13)

For full show notes and links visit: https://samanthariley.global/podcast/258/

Getting publicity is more than just landing an interview or a published article. It’s about making a decision to step into your highest potential and purpose, and impacting the lives of others. 

Publicity is about amplifying your work. When you put yourself out there and share your message, you are able to generate stronger leads for your business by creating an independent voice, building trust, and shedding a positive light on your company in front of your target audiences. 

In today’s episode, we chat with Publicity Expert, Selena Soo, on the importance and power of publicity. Selena shares the three main things the media is looking for which you can use as a guide when choosing what type of content to share. These strategies will help you go from a best-kept secret to an admired industry leader.

We can stay in our small bubble and be the best-kept secret, only helping a handful of people or we can put ourselves out there and make a conscious effort to get our work in front of thousands of people to make a real impact.  

Are you ready to touch and change more lives? Let’s dive in.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Being a coach as an introvert (2:19) 
• Inspiration through thought leaders and role models (3:05)
• Best-kept secrets (3:52)
• The importance of building connection (5:20)
• If there’s an opportunity, go for it (8:17)
• Seizing the opportunity (8:34)
• Asking for support and giving value (9:15)
• How to overcome the fear (10:00)
• The more we do things, the more we get better (11:18)
• The power of publicity (11:55)
• We are our worst critics (13:00)
• Don’t compare yourself to others (13:19)
• Showing up whole-heartedly and delivering value (14:40)
• Getting started despite the fear (15:58)
• What is publicity (16:30)
• Importance of publicity (18:55)
• Your audience is the most important thing in your business (19:30)
• Diversifying our marketing efforts (20:00)
• How do we know what to share and what not to share (22:19)
• How do you know if you’re ready for publicity? (24:20)

For full show notes and links visit: https://samanthariley.global/podcast/257/

When done right, lead magnets can attract many new leads to your business. However, some lead magnets don’t do their job. They don’t entice readers and website visitors to share their emails and become part of a database. But what really causes these lead generation problems? What is the root cause? In this episode, we talk about five lead generation problems that you may have, and how you can fix them.

For full show notes and links visit: https://samanthariley.global/podcast/256/

The About page is often the forgotten page. Many businesses forget that the About Us or About Me page is one of the most important in a website. It’s where people usually land when they enter your website. It introduces who you are, what you do, what you stand for, and how you help people. It’s one of the most powerful sales pages on the entire website if done correctly.

In this episode, messaging strategist and copywriter Kathryn Thompson discusses the importance of the About page. She also shares tips on how to make this section pop while containing essential information. She also talks about issues that many people grapple with like being reluctant to toot our own horn or adding lead magnets on this page. Kathryn’s wealth of knowledge will make you view your About page in a different light after listening to this episode!

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Kathryn’s business and services (01:32)
• The importance of the About Page (02:23)
• Balance being professional and showing your quirks and authenticity (04:12) 
• What do you include on the page? (08:06)
• Touch on qualifications that are relevant to your audience (10:23)
• Toot your own horn (13:33)
• Writing in the third person vs the first person (15:34)
• Parts of the About page (17:37)
• The design aspect of the page (21:07)
• Lead magnets on the About page? (23:15)
• Other things to consider (25:33)
• Get a third perspective about your business (27:34)
• Write copy that converts (30:54)
• A final piece of advice (32:34)

For full show notes and links visit: https://samanthariley.global/podcast/255/

Keeping and growing an email contact list is important for various reasons. It provides leads for sales, customers for new products or programs and a feedback and networking pool. In spite of its importance, though, some businesses still don’t have a list.

In this episode, we share 7 strategies to start and grow your list. These strategies guarantee that you will move your social media or other contacts into your more reliable email database. We’ll also share how you can maximise the benefits of these strategies for your business.

For full show notes and links visit: https://samanthariley.global/podcast/254/

Everyone wants financial freedom. However, many people believe that to get to this goal, you must work hard. 

In this episode, Jackson debunks the myth that hard work always leads to wealth. You don’t necessarily need to put in a lot of effort to achieve financial freedom. What you need is to work smarter and make money work for you instead of you working for your money. Jackson shares tips on where to begin, what levers to pull and how to get your fundamentals in place.

For full show notes and links visit: https://samanthariley.global/podcast/253/

With the year just starting, many business owners are working on large projects to roll out during the rest of the year. But many of these projects take time, and sometimes need a quick cash injection to get them up and running sooner.

In this episode, we will share six ways to bring more cash into your business so you can roll out those projects. These methods can be implemented at any time of the year whenever you need a quick injection of revenue. 

For full show notes and links visit: http://samanthariley.global/podcast/252

All women go through it, but many of us don’t talk about it. We shy away from discussing how our hormones affect our daily lives. We avoid talking about peri-menopause and menopause, and how it changes our physiology, cognitive and emotional states.

To get the conversation going, in this episode I have a heart-to-heart talk with Holistic Health Coach, Cathy Carr. We discuss why women brush this conversation under the carpet, and the changes that happen in our bodies which can affect us daily. 

Cathy also shares words of wisdom for women who feel alone as they go through female cycles.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Let’s talk about menstruation and menopause (01:57)
• Grassroots: get to the root cause and your ancestral roots (11:53)
• One size does not fit all (13:08)
• How to know what food works for you (15:33)
• Middle age changes women’s lives (20:40)
• Manifestations and effects of stress (26:15)
• Stress: physical exercise (31:01)
• Stress manifests as fatigue and soreness  (32:37)
• Female hormones are different (36:07)
• “Move in a way that makes you feel good” (39:01)
• How to get your mojo back (39:49)
• “You don’t need to go through this alone” (42:08)

For full show notes and links visit: https://samanthariley.global/podcast/251/

As a business owner, you need to make money. However, you may be using just one revenue model, and missing other opportunities. This means you’re limiting your earning potential.  

In this episode, we share 6 revenue models that you can mix and match to increase your revenue. We discuss the pros and cons of each model. We also give examples and tips on how you could  integrate each of them into your businesses.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Importance of using different revenue models for your business (01:40)
• Model #1 Payment upfront (3:51)
• Model #2 Continuity/Membership (7:24)
• Model #3 Milestone payments (11:00)
• Model #4 Payment in arrears (14:07)
• Model #5 Affiliate commissions/Partner payments (16:07)
• Model #6 Revenue share (19:13)
• Combining the models (22:51)

For full show notes and links visit: https://samanthariley.global/podcast/250/

It takes guts to talk about things that make us uncomfortable, but we can’t put our heads in the sand. We need to open these conversations to ensure we grow our business in alignment with our values.

One of these difficult topics is marketing practices. Unethical marketing has been with us for decades, and these practices sell dreams that pop like bubbles.  

In this episode, I have an insightful conversation with content strategist, writer and speaker Anfernee Chansamooth. We talk about the good and the bad that’s happening in online marketing today. 

We chat about marketers who care more about making a buck than a customer’s needs…

Horror stories of coaches gone rogue... 

Things behind the scene that people never see…

The grey areas of each issue…

And tips and opportunities for 2021.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The reality behind the promise and dream of a six-figure launch (03:07)
• The value in a failed launch (07:19)
• What is authentic marketing and why has there been a shift in the market? (08:14)
• What is inauthentic marketing? (10:17)
• The grey areas depend on your values (12:36)
• False scarcity vs adding true value (14:30)
• Buyers’ touchpoints (18:32)
• You don’t know what’s happening in the background (20:38)
• Social media and marketing (22:14)
• How to balance adding value and charging a customer (25:38)
• How does the seller manage the conversation? (28:17)
• High-ticket pricing (33:54)
• When providers don’t deliver (37:28)
• Giving a testimonial is also a form of service (43:30)
• The biggest opportunities in marketing for 2021 (46:15)
• Building an audience vs building a community (51:40)
• A project to create a guide to authentic marketing (55:01)

For full show notes and links visit: https://samanthariley.global/podcast/249