Business Growth Lab

One way to share your expertise is to write a book about what you know and what you’re good at. Many experts, however, find it hard to discover their unique message and flavour.

In this episode, acclaimed author and publisher Jenn T. Grace shares her thoughts on the process of writing, niching and publishing. She also gives tips on how you can find your unique voice based on your passion, purpose, experience and expertise.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Jenn’s Purpose and how the universe gave her clues to discover it (01:26)
• “Change happens in business” (05:07)
• The ripple effect of change and clear messages (07:40)
• How to determine which part of your passion or expertise to focus on (11:24)
• Writing doesn’t have to be linear (15:24)
• How to unpack your unique piece (17:34)
• How deep is too deep for a niche? (21:49)
• Authors start in a broad place then narrow it down (25:27)
• Publish Your Author Lab (28:39)
• “Just start” (31:35)

For full show notes and links visit:  https://samanthariley.global/podcast/278/

Are you wondering how to grow your business online? What used to work in the past doesn’t mean it’ll still work today. If you want to grow your business this year, you need to position yourself to win. 

In this first episode of “Coaching Over Cocktails”, Tim and I are joined by Sashua Benay. Sashua is a transformation coach. She helps professionals go from the gridlock and frustration of their career to an empowered life. 

Sashua has been part-time in her business sashuabenay.com for a few years, and made the transition to full time during 2020. 

We had a chat with Sashua about what is holding her back right now, and gave her three simple ideas that she can implement straight away to grow her business. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Sashua’s business goals (4:38) 
• The thirst for learning (13:52) 
• Give yourself permission to rest (14:03)
• Set up your Facebook profile (16:16) 
• Link your Facebook group to your profile (17:44)
• Build connection on Facebook (18:10)
• The importance of congruence (19:29) 
• Interact with your prospects on Facebook (20:54) 
• Work on your website (21:23) 
• Put your free resource on your website (21:58)
• Speak to the curiosity of your customers (22:44) 
• Your CRM is the brain of your business (24:17) 

For full show notes and links visit: https://samanthariley.global/podcast/277/

Live video is booming. Even more so because the pandemic has meant we are spending most of our time online.  

It has also become the entertainment choice of people. According to research, live video is being chosen above text-based content. Additionally, around 80% of people would rather watch a live video than read a blog post. 

In this episode, I speak with Ross Brand, one of the pioneers in the livestreaming field and named the world’s number 1 live streaming expert to follow on social media. He shares some tips to get started on your live streaming journey, content creation tips when live streaming, and how you can monetize it to grow your business. 

Now is the perfect time to focus on the power of online video and live streaming and seize the opportunity to grow your business. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What is Livestream Universe? (2:20)
• How livestreaming changed because of the pandemic (3:35)
• Live streaming is an audio medium (7:10)
• The importance of content creation (8:16)
• How content creators can bring live streaming into their content strategy (8:53)
• Trust strengthens when someone watches you live (18:25)
• What you get in livestream that you don’t get in pre-recorded mediums (19:10)
• You don’t need to be perfect when you’re live (23:02)
• Tips to starting your livestream journey (25:14)
• How to start and end a livestream (25:54)
• Two reasons we like to have the same beginning and ending in livestream (28:21)
• How to grow your brand online (29:34)
• Consistency is key (31:52)
• Just doing it is already 80% of the battle (33:25)
• Don’t do’s in livestream (35:00)

For full show notes and links visit: https://samanthariley.global/podcast/276/

How can you create a remarkable business? What does a remarkable business look like? And what does it take to create one?

We know the remarkable experiences that we have when we are consumers of other people’s products and services and we talk about those quite often. However, what isn’t talked about enough and what needs more internalizing are the experiences we give our customers. Are we giving them remarkable products or services? 

In this episode, we delve into what it takes to make excellence in business, the personal habits to focus on, and how you can show up as your best self for your business and your clients.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Can you be successful without being remarkable? (3:20)
• Personal branding and business (4:07)
• What does it mean to be remarkable? (4:23)
• Apologizing and owning whatever goes wrong in business (7:30)
• What it takes to make excellence in our business (9:30)
• Personal habits in business (10:50)
• How to show up as your best self (11:25)
• The quality and speed of our decisions (12:40)
• Diet and hydration to aid our decision-making (15:15)
• Small disciplines as your personal excellence (16:38)
• Mindset (17:16)
• The power of meditation and its different types (20:46)
• 30-day small discipline challenge (22:05)

For full show notes and links visit: https://samanthariley.global/podcast/275/

Podcasting has seen a significant rise in popularity especially during the 2020 pandemic. More people are staying home and finding ways to stay motivated, productive, or entertained, and one way is by listening to their favourite podcast.

Making money on your podcast is a dream goal for so many podcasters. Monetizing your podcast can help you pay for the costs of hosting and post-production, and can be used as passive income in the future as well. 

In this episode, we chat with Laura Bauder, a podcast strategist on the strategies you can use to generate leads and profit from podcasting.

It is definitely possible for your podcast to generate income, especially if you use your show to build your brand and business in a way that serves listeners and potential clients. 

For full show notes and links visit: https://samanthariley.global/podcast/274/

Do you have an effective list building, and email marketing strategy?

Email marketing plays a huge role in a lot of successful businesses. An email list is a great way to contact your customers, nurture potential leads, and turn them into buying customers.  

In this episode, we delve into the importance of growing and nurturing your email list.  The do’s and don’ts when building your list, as well as strategies you can implement to achieve optimal results.  

Email is something that shouldn't be pushed to the side, especially if you want to grow your business and get more leads. It is integral to the growth and sustainability of your business. 

How are you prioritizing email marketing in your business? 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The importance of an email list (1:56)
• Earned media vs owned media (3:00)
• Email marketing is one of the most valuable parts of your business (3:38)
• Email list and conversions (4:00)
• Changing the method of communication (4:56)
• Customer relationship management system (5:38)
• Difference between a CRM and an email marketing system (6:33)
• Marketing automation (7:53)
• Mistakes people make in email marketing (8:47)
• Applying segments and tags to your email list (11:13)
• The importance of your email subject line (14:00)
• Email overkill (20:00)
• Warming up a cold email list (23:05)

For full show notes and links visit: https://samanthariley.global/podcast/273/

Many entrepreneurs have a big vision. 

However, challenges and roadblocks inevitably get in our way, usually on a daily basis. Depending on the resources and tools we have available, these determine how we deal with these blocks. 

In this episode, we delve into the shifts in mindset that you can make in order to step into the best version of yourself - not just for your personal benefit, but to also better serve your clients.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Roadblocks to your vision (01:08)
• How the brain works and how labels restrict us (01:57)
• The “a-ha!” moment (03:29)
• Everyone has different fingerprints and genetic blueprints (04:17)
• Peel away the layers to get to know a person (06:15)
• When you lose sight of your real vision (08:34)
• The difference between a vision and a goal (09:23)
• Storing feelings and emotions (12:19)
• How to create a new situation (13:40)
• When to touch base with your vision (18:36)
• Allowing circumstances to define you (20:53)
• “Are you having the time of your life right now?” (21:49)
• How to handle “human moments” (24:18)
• Tips to deal with triggers (26:10)
• Recognize how you operate (28:04)
• You don’t know everything there is to know yet (29:19)
• Performance driven neurology and achievement acceleration (30:17)
• Making sure it’s about the win of your client (32:25)
• The power of intent (33:04)

For full show notes and links visit: https://samanthariley.global/podcast/272/

What are your goals for your business in the next month? Three months? One year?

What are the steps you are taking to reach these goals?

More importantly, what are the things holding you back and stopping you from reaching your next level? 

In this episode, we dive deep into the three areas we see holding coaches back from growing their business. The first step in eliminating these roadblocks is to become aware of them.

What have you taken from this episode and what will you be doing differently in your business? Share your take-aways from this episode in the comments below. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• To niche or not to niche - that is the question (4:37)
• The power of referrals (8:33)
• How to build a recognisable brand (9:49)
• You can’t read the label from inside the jar (10:40)
• The symptom of promoting multiple products and services (12:18)
• When to tweak your marketing funnel (15:20)
• Learning how to implement (16:13)
• Getting help from an expert to help with your implementation (17:10)
• If you’re not implementing, you’re invisible (19:38)

For full show notes and links visit: https://samanthariley.global/podcast/271/

Part of the challenge of being an entrepreneur is that there’s no guidebook. We figure things out as we go. The same goes with creating and launching an online course. 

One of the most impactful ways to get your knowledge out in the marketplace, establish yourself as an expert in your field, and create passive income is through online courses. But launching and creating a successful online course is not always easy.

In this episode, I am joined by Danny Iny and we delve into the reasons why people fail or struggle in creating their online programs and courses.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Failure is essential in an entrepreneur’s journey (7:08)
• Reasons why people struggle (8:36)
• How to make sure your course design will be attractive to the marketplace (10:00)
• How far should you niche down? (12:15)
• Getting feedback from the marketplace (13:56)
• Getting feedback from the right people (16:40)
• The world doesn’t owe you customers (17:25)
• The two sides of marketing (18:48)
• Lead generation (19:00)
• The right question to ask when marketing (23:00)
• Why selling to strangers is hard (25:19)
• Business can be simple, it’s just not easy (25:49)
• Why people fail in creating their online programs (27:58)

For full show notes and links visit: https://samanthariley.global/podcast/270/

Collaborations are the least expensive yet far-reaching marketing tools you can have for your business. It’s something you can do whether you’re a new business owner or a veteran in your niche.

Despite its multiple advantages, many business owners don’t maximise the full potential of this tool.

In this episode, we dive deep into collaboration opportunities: what people do wrong, different types of partnerships, where to find collaborators, how to manage relationships and what opportunities you can do right now.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Collaboration opportunities when starting a business (02:07)
• Things that could go wrong (04:17)
• Thinking “what’s in it for me?” (04:29)
• Finding partners who are the right fit (07:03)
• The importance of ‘test runs’ (08:33)
• Different types of partnerships (10:48)
• Cross promoting (11:27)
• Referrals and affiliates (13:49)
• Jointly created products or programs (14:45)
• Where do you find partnerships? (15:25)
• Social media (15:44)
• Face-to-face networking (18:32)
• How to manage your relationships for the best outcome (19:24)
• Automations (20:29)
• Reach out and follow up consistently (24:03)
• Collaboration opportunities available to you  (26:31)
• A challenge for you (27:41)

For full show notes and links visit: https://samanthariley.global/podcast/269/