Business Growth Lab

The internet is noisy, and it’s becoming increasingly difficult to get your message to the right people. 

But, is that really so? 

The biggest challenge for coaches, course creators, and experts is standing out. And no-one wants to be the worlds best kept secret.

Fortunately, there’s something that you can do about the cognitive bias happening online. What’s even better, it has nothing to do with external forces. The secret is within you.

In this episode, I am joined by Glenn Allen who shares how you can stand out in today’s noisy market. Glenn is an expert at helping entrepreneurs launch their business or their digital courses online. 

Join us to hear Glenn’s practical knowledge on how to stand out online. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• You may be in a vacuum - start to mute some voices (7:35)
• Make lemons into lemonade (11:52)
• Uncover your secret sauce (13:08) 
• The Golden Lead Magnet (18:38) 
• What’s their burning pain? (23:38) 
• Find the right fit (27:11) 
• Leave the bread crumbs to lead people (28:29)

For full show notes and links visit: https://samanthariley.global/podcast/298/

We all struggle with productivity from time to time. 

But do you need to give your productivity a more permanent boost?

Or are you busy being busy, and not focussing on the right things?  Spending your time avoiding the jobs that are going to move the needle on your business? 

Right now, I’m seeing that people are really struggling to focus due to the uncertainty around the world - they’re anxious and wondering when all of this is going to end. 

For this reason, I’ve decided to make a quick-tip episode about boosting productivity. As business owners, we have to accept that sometimes we are under stress and unproductive. 

Rather than beating ourselves up, it’s important that we give ourselves the love that we need and work on boosting our productivity.

It’s time to let go of decision fatigue and focus on what will move the needle for your business this week.  Let’s dive in. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Start and end the day well (5:37) 
• Work in short bursts (7:03) 
• The benefits of co-working (9:20)
• What does your dedicated workspace consist of? (10:41)
• Notifications - the anxiety inducing bings and beeps (12:01) 
• Project Management Software (12:59)
• Setting boundaries on your personal time (15:07)
• The importance of saying no (15:35)
• Calendar management (16:05)
• Exercise to raise your energy (17:37)

For full show notes and links visit:  https://samanthariley.global/podcast/297/

Do you want to grow your business using organic traffic?

Attract sales without paying a single cent on ads or fancy funnels?

Well, you’re in the right place.

We’re often told that organic marketing means posting a tonne of content. After years of using this method, getting burnt out and going nowhere, Darius created an organic client attraction machine that helped him not just attract and increase his sales, but position himself as an expert in his niche.

In this episode I’m joined by Darius Tan, or as his clients call him, ‘The Instagram Wizard’. Darius has been given this name due to his strategies around attracting clients organically through social media, and specifically Instagram.

How does he get 100% of his clients organically? Let’s dive in and learn his method on how to grow a 6-figure coaching business using organic traffic. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Darius’ story (3:13) 
• How you can build your audience on social media (9:20) 
• Are you making this mistake with your content marketing? (11:53)
• Building an authority brand (17:15) 
• Showing your core values through social media (21:55)
• Repetition is a good thing (27:06) 
• How to DM without being spammy (30:56)
• Create actual assets (37:25) 
• Not every prospect will be your client (45:00) 
• Use the asset to bridge the gap (48:14)

For full show notes and links visit:  https://samanthariley.global/podcast/296/

This is part two of the 10 marketing mistakes to avoid in your business. 

Last Thursday, we shared five marketing mistakes we see people making.  And today, we’ll share another five.  

These marketing mistakes are in no particular order so don’t think that the first 5 mistakes that we shared with you have a higher tendency to provide a bigger impact than the next. 

So, sit back, relax, and let’s dive in...

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The mystery (2:35)
• Foundational elements of a successful business (5:07)
• All your eggs in one basket (5:54)
• The O.P.E.N. model (7:14)
• It’s all about me (12:04)
• Articulate the value that you provide (13:02)
• Just waiting (15:24)
• Explain clearly how to take the next step (17:07)
• One sided tennis match (21:02)
• Follow up (22:24)

For full show notes and links visit: https://samanthariley.global/podcast/295

Having your message clearly understood by your audience is essential to your success. Specifically, creating powerful messaging that really matters. 

How can you create an effective marketing message that resonates with your potential clients? 

Are you sending a message that’s in alignment with your brand? 

In this episode, I’m joined by Ashlee Sang, who works with purpose-driven founders to get clarity around their brand messaging strategy. She’s helping them make an impact so they can grow their business. 

Brand messaging is the foundation of your business. If you can get this right, it will make everything you do in your business so much easier. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Ashlee’s Story (01:40) 
• What is brand messaging (3:19) 
• How to unpack your core message (7:31) 
• Creating a message that stands out (10:33) 
• Attract and repel (13:07) 
• Your message is meant to evolve (17:31) 
• It’s about the people you’re serving (20:11) 
• The content pillars (23:30) 
• Ashlee’s brand messaging template (27:35)

For full show notes and links visit:  https://samanthariley.global/podcast/294/

We all start business with the grand ambition to change the world in some form. 

Unfortunately, most of us don’t know a thing about marketing and sales and trying to figure out how to attract new customers or clients is why most businesses fail. 

In this two-part series, Tim and I will share the marketing mistakes that business owners need to look out for, and avoid. 

There are so many opportunities left on the table if you don’t have the right information to make your marketing efforts work for your business.

Are you making these mistakes?

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Most small business owners burn out (3:41)
• Wrong bait, wrong pond (6:34) 
• Right customer avatar (7:14) 
• Create the right message (9:54) 
• Ten kids on the first date (11:30) 
• Do you close your sales too quickly? (13:19)
• The shotgun effect (16:17) 
• You’re the doctor, it’s your job to prescribe (17:55)
• Crickets (19:44) 
• Metrics (23:20) 

For full show notes and links visit: https://samanthariley.global/podcast/293

Fear is one of the biggest factors holding people back, and overcoming fear is a huge part of daily life as an entrepreneur.

Do you have the feeling that you’re not good enough? 

Do you have doubts that you’re not going to make it? 

Whatever you’re going through right now, no matter how bad it is, it could be preparing you for the opportunity of a lifetime. 

In this episode, Nikki shares how she overcame being a victim of sexual abuse, being broke, and homeless.  Today, Nikki is a motivational speaker, author, empowerment coach, radio talk show, and podcast host.  She’s a living, breathing testimony of the hidden opportunities lurking behind fear and difficulty. 

Don’t let the fear of failure hold you back. Now is the time to overcome them and build the life that you want. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Nikki shares her fears (4:40) 
• Failure is learning (10:17)
• How to be courageous in the face of fear (11:52) 
• Don’t give up on your dreams (14:20) 
• Struggles are part of the process (16:21) 
• The first step is easier (17:16) 
• Reach out for help (19:11) 
• Trust your gut (22:35) 
• The personal heart checks (23:11) 
• Find your WHY (27:26) 
• Stop living someone else’s box (33:35) 

For full show notes and links visit: https://samanthariley.global/podcast/292

Lead magnets are what you give to your prospects in exchange for their contact details. 

We use multiple lead magnets in our business, and use them at different times depending on our promotions. They are an important part of your business to build your list and attract new leads.

But not all lead magnets are created equal. For example, ebooks have a low perceived value as a lead magnet. On the other hand, the best lead magnets today are those that people believe have a deeper value. 

In this episode, Tim and I are going to share the three lead magnets that we’ve seen working very well right now. So, hop on as we tackle these top 3 lead magnet ideas to help you convert your prospects into opportunities. 

Gone are the days of PDFs with a “that’ll do attitude”. People don’t exchange their email address for something like that anymore. Instead, you need to give them something that will show your expertise and authority as a thought leader in your industry. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Tim’s most downloaded lead magnet (6:27)
• The marketing diagnostic tool (8:16)
• 20 questions to ask your business coach (9:18)
• Get an actual book (9:58)  
• Author is an authority (12:56)
• Mini workshops (14:13)
• Challenges are opportunities (14:56)
• Give people quick wins (16:10)

For full show notes and links visit: https://samanthariley.global/podcast/291/

Sales are the lifeblood of your business. But how can you sell effectively if people don’t trust you? 

Social media is busier than ever right now. Many people are reaching out and jumping straight into a sales pitch almost immediately. This strategy is unlikely to work because they haven’t built trust with their customers or prospects yet. 

Ari Galper  is the world’s number one authority in trust-based selling, and in this episode he shares what he means by “trust-based selling”.

Trust is the new currency, and sales have changed with the times. But, if you’re not aware how to pivot from the old way of selling, you’re going to have a hard time moving forward. 

What is trust-based selling and how important is it for you? You’re going to learn all about it in this episode. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Ari shares how he stumbled upon trust-based selling (1:28)
• Focus on building trust (7:25)
• Provide clarity instead of selling yourself (9:23)
• Show them that you can solve their problem (11:27)
• How to build trust at the beginning (15:00)
• Go below the iceberg (22:00)
• The sales roadmap (28:40)
• Let your prospect make the decision (33:09)

For full show notes and links visit: https://samanthariley.global/podcast/290/

In Episode 281, we talked about what has worked and what hasn’t worked in our business in the past 12 months. We thought it would be great to do a follow up episode, and share how we implement new ideas in our business. 

In today’s conversation we share how we decide whether or not to run with an idea, and how we go about planning for a new project.

We will take you behind the scenes for a sneak peak of our planning and implementation stage. We will also share the systems and processes that we use to ensure success for each phase of implementation. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The two questions to start with (3:00)
• Involve the stakeholders (3:48)
• Define what success looks like (4:32)
• Practice constant evaluation (6:09)
• Go back to your purpose (7:43)
• Know when to stop (8:31)
• What would you change (9:17)
• Take time out (13:20)
• Forward planning (14:19)
• The Good, Better, and Best Goals (15:44)
• What are you working on this week (17:09)

For full show notes and links visit: https://samanthariley.global/podcast/289/