Business Growth Lab

Are you a podcaster who’s wondering how to get high profile guests on your show? 

Getting the big names on board can be overwhelming and scary. However, there’s some key secrets to make it happen.

Brett is the host of The Brett Allan Show. He interviews celebrities, comedians, and famous pop culture icons. 

In this episode, Brett talks about how to get more high profile guests on your show. From building relationships, to giving guests value, Brett shares his own methods in getting famous people to say YES. 

So, whether you’re starting out or you want to get to the next level of your podcasting journey, this episode is for you. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Find your voice (4:35)
• It’s all about the sale (7:34)
• Find a mentor (9:40)
• Just be you (11:10)
• You have to work hard (13:48) 
• How to reach out (16:45)
• Success leaves clues (22:45)
• Become really tight on the topic (24:58)
• Relationship is key (27:30)
• How to make the sale (38:50)

For full show notes and links visit: https://samanthariley.global/podcast/288/

When COVID-19 hit, it changed how we live, how we conduct our business, and how we operate on a daily basis. Glory’s music business was no exception. Her sales declined immediately. 

The teachers in her business were terrified because they were used to teaching in-person, and didn’t know how to transfer their skills to a virtual classroom. Thanks to her UMTC Lead Generator Program which eventually blew up, the once terrified teachers are now earning more teaching online music lessons than they were in-person. 

In this episode, Tim and I share our ideas on how to use Facebook to attract more leads to Glory’s business organically. We gave tips on how she could optimize her personal Facebook profile, Facebook Group, and her email list. 

Being a business owner is an adventure that never ends. Join our conversation with Glory and discover how to implement these Facebook tips to also improve your marketing strategy.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Glory shares how she grew her business organically (9:18)
• The importance of a clean email list (13:14)
• Break up your payment terms (17:16)
• Key marketing metrics (18:33)
• How to set up your Facebook profile (23:41)
• Create one featured image (25:57)
• Setting up the Facebook Group (28:05)
• Understand your numbers (33:40)

For full show notes and links visit: https://samanthariley.global/podcast/287/

Are you automating your business processes? 

Are you curious about what benefits it would bring to the table?

Sam loves the outdoors and has a degree in Environmental Science. After graduation, he decided to live in the mountains. 

His father was an entrepreneur, doing high level businesses. 

Today, this father and son help business owners to automate their marketing processes with Mobile Pocket Office.  

In this episode, I am joined by Sam Ovett. Sam talks about how automation helps entrepreneurs run a successful business while having more free time. This adventurer is having the best of both worlds: running a successful business and skiing volcanoes with his wife and brother, all at the same time.  

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• 5 different stages of business (3:30) 
• Sam tells how he got started (5:30) 
• The most underrated marketing channel (12:47) 
• Be human where it counts (13:29)
• The ecosystem of automation (15:45) 
• The two categories of tracking (24:20) 
• Create a funnel (27:19)
• Figure out what works in the market and automate it (46:03)
• Travel while doing business (46:23)

For full show notes and links visit:  https://samanthariley.global/podcast/286/

Have you noticed a disturbing trend on Facebook and Instagram with people reaching out to connect, and moving onto selling as quickly as 20 seconds? 

It’s like, “Hi! I’m pleased to meet you. What’s the biggest problem you have with getting clients right now?”

The conversation goes quickly from connection messages to let me sell to you. It’s spammy and uncomfortable.

On the other side, there are people who are so uncomfortable that they will be perceived for showing up like this, that they’re holding themselves back. They’re not expanding their network; they’re not speaking to new people, not posting new content, and not building relationships.

Becoming a trusted thought leader is not just about the number of connections that you have but it’s about cultivating trust, giving value, and building relationships. 

In this episode, we’ll discuss best practices to position yourself as a trusted authority. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The story of Mr X (4:01)
• People will forget you if you don’t do anything (5:03)
• Cultivate trust (5:47)
• Offer value (8:26)
• Research people before you connect with them (8:56)
• Look at how you build the relationship (9:35)
• Have depth in your engagement (10:44)
• Trust opens new doors (10:50)
• Relationships are developed over time (11:10)

For full show notes and links visit:  https://samanthariley.global/podcast/285/

Do you find that no matter how much you earn, you still seem to be living week to week?

Have you been struggling with money your entire life because you weren’t taught the basics of handling money effectively by your parents and your teachers? 

It’s not about how much money you’re making but it’s about how you’re handling it. More and more people are getting into debt even with their increasing income. 

Financial literacy and financial planning are very important yet so many people put their head in the sand. Even worse, most of the people we look up to don’t know how to teach us how to manage our money and wealth creation correctly. 

In this episode, Rennie Gabriel talks to me about how to handle your money and who you need on your wealth creation team. 

From being broke, to now giving away one hundred percent of his income to charities, Rennie is a living example of financial security through making his money work for him. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Making more money is not the answer (4:47)
• The difference between knowing and knowledge (6:36)
• Don’t be ashamed to ask for help (11:17)
• How the universe responds (13:07)
• Pay yourself first (17:22)
• Can you create wealth if you’re in debt? (18:55)
• Put your money in areas that you understand (22:56)
• Emulate what successful people do (25:30)
• Complete financial choice (30:06)
• Success comes from team effort (37:00)

For full show notes and links visit: https://samanthariley.global/podcast/284/

Your ability to explain and articulate your thoughts in a simple way so your audience can easily understand your concepts, is one of the defining factors for your success as a thought leader. 

It’s all about making the complex simple. 

In this episode, Tim and I talk about the three mediums that we use to demonstrate our thought leadership, so you can start to unpack your intellectual property and unique ideas. We discuss:

• Visual models
• Acronyms 
• Metaphors

There are a lot of models out there but these three are a great place to start. We use them all the time and they have worked wonders for us over the years in building our brand. So, make sure to check them out, they’ll help you build better connections with your customers. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What is a visual model? (6:54)
• The importance of annotation (7:22)
• Match the visuals with your concept (8:11)
• Using acronyms (11:57)
• Create memory hooks (12:51)
• Metaphors (16:38)
• The application of metaphors (15:18) 
• Using past experiences in your branding (19:35)
• Get a good depth of knowledge (21:26)

For full show notes and links visit: https://samanthariley.global/podcast/283

Have you ever asked yourself these questions:

Who are you? What are you here to do? Who are you here to serve? 

Finding your niche is essential both in life and in business. However, finding your niche is not just an external exercise.   It starts with being genuine and authentic with yourself, and tapping into your purpose. 

In this episode, I am joined by Bev Adamo. She’s an internationally acclaimed coach who inspires and empowers women to lead a life of freedom and joy. Bev shares her genius on the subject of niching, and how to attract the right people for you to work with.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Focus on your purpose (4:15) 
• How to discover your purpose (7:35) 
• Do what you love (9:48) 
• Choose harmony over balance (11:27) 
• The Divine (12:56) 
• What’s going on with your body (16:41) 
• Why you’re getting stuck (18:00) 
• People may think it’s woo woo, but it’s science (22:48) 
• The Divine Appointment (28:40) 
• What is it that you don’t want (34:39) 
• Be courageous (38:05)

For full show notes and links visit: https://samanthariley.global/podcast/282/

Implementing new ideas are important for business to stay fresh. Unfortunately, the fear of failure often comes along with these new ideas. The good news is, you can shift your mindset from the fear of failure to taking action by embracing the excitement of experimentation. 

By conducting an experiment vs implementing something new can take away the fear of failure and ensure the implementation is an exciting process. 

In this episode, Tim and I reflect on what has worked and what hasn’t for our business over the past twelve months. Join us as we chat about the experiments we have conducted and how the decisions we have made have helped us grow and scale our business. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How do you want your business to feel? (5:44) 
• Exhaustion affects your decision-making process (7:01)
• Create time for yourself (8:41) 
• Ensure you have a structure (9:33) 
• The energy affects you and your business (12:44)
• Profit first (15:30)
• Organize your revenue (16:15)
• Be in control (18:40)
• Make it easier for your clients (22:51)
• Don’t be afraid to take action (29:38)

For full show notes and links visit: https://samanthariley.global/podcast/281

Sales are the lifeblood of business. But, let’s face it, not all business owners or entrepreneurs like selling. Some even cringe when they hear the word. 

In this episode, Kate Hore-Lacy shares why she believes selling is more about psychology. She will help you shift your mindset, craft the right message, help you get more clients, and get paid without guilt. 

Become an empowered entrepreneur. It’s time to let your business reach new heights by making people’s lives better.  

Do you want to turn things around with your selling? 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Kate shares how she started (2:50) 
• Change your perspective (6:09) 
• The best way to get motivated (6:51) 
• How to craft a supercharged messaging (7:28)
• How to get clients to sign up (15:02)
• Change your mindset (18:22)
• Cookie cutter or unique to the individual? (21:17) 
• Create a safe place (26:12)
• Help your prospects get a big breakthrough (28:44) 
• Using closing questions (29:20)

For full show notes and links visit: https://samanthariley.global/podcast/280/

Are you wondering how to reach more clients on social media? Do you know how to optimize it for your business? You’re in the right place. 

Joanne started her business in the middle of the pandemic. Her business was born out of stress and it led her into the love of motherhood. Fortunately, her background in Psychology helped her overcome her obstacles.  

In this episode of “Coaching Over Cocktails”, I chat with Joanne about how to optimize Facebook to attract new clients. Joanne is helping mothers cope up with their troubles through betterbeingme.com.au. Being a mother herself, she understood what mothers are facing on a daily basis. 

During this discussion, we talk about the opportunity available on social media and how she could optimize her social media platforms for greater advantage.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Start your business slowly (6:47) 
• The importance of know, like, and trust (9:38) 
• Optimize your Facebook profile (12:41) 
• The #1 thing you need to get right on your profile (13:33) 
• Your cover image should position you as the authority (14:02) 
• Have a short authority piece (14:30)
• Place a call to action in your featured image(15:16) 
• How to build relationships on social media (17:30) 
• Use videos (18:02)
• Talk about the issues they’re ashamed to talk about (19:07) 

For full show notes and links visit: https://samanthariley.global/podcast/279/