Business Growth Lab

If you’re an expert, podcasts are a valuable resource to help you share your content and to grow your personal brand. It allows an audience to consume your content easily by simply popping on their headphones and listening to a show - even while they are doing something else. This gives you the opportunity to share your message easily with everyone who has access to the internet.

If you have no idea how to be invited on shows, don’t worry! Today I’m joined by Brent Basham and he shares his new platform, Poddit; a special place for podcasters and guests to connect.

For full show notes and links visit:  https://samanthariley.global/podcast/139

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

WHAT YOU’LL DISCOVER:

• What is Poddit? (0:51)
• The value of collaboration among entrepreneurs (5:00)
• Jumping into the field of your vision (6:57)
• The process of turning your vision into reality is easier when you find the right partners (11:14)
• Accepting criticism with authenticity (17:43)
• The benefits of using podcasts to build your brand (19:52)
• Gaining clarity about your business by being a podcast guest (37:37)

We’ve always shared that we believe the best way to connect with your audience is by adding a personal touch to your business.

So in this episode, this is exactly what we’ve done!

In this episode, Tim and I ask each other some super random questions, that will give you a glimpse of who we are behind the microphone and our brands. 

Join us as we come out with guns blazing and shoot each other with some of the most fascinating questions we could come up with. And as always, we share a lot of laughs.

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

 

For full show notes and links visit:  http://samanthariley.global/podcast/138

 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

 

• How was Tim as a student? (3:29)
• Which would Sam choose to fix? World peace or world hunger? (6:07)
• What is Tim afraid of? (7:08)
• Sam’s childhood dream job (8:18)
• Tim’s funniest moment as a parent (9:27)
• Sam’s worst boss moment (14:09)
• How Tim wooed his wife (16:52)
• The wine test (20:13)
• Tim’s favorite cuisine (21:59)
• Sam’s reason for being in this profession (24:11)
• Tim’s 2020 (26:15)
• Sam’s lasting legacy (30:15)

 

Are you living to your greatest potential every day?

Business is not only about profit.  It’s about serving people in the greatest possible way.

Today I’m joined by Catherine Plano, and we discuss the different challenges encountered on a daily basis, that need to be navigated on your path to success. 

This episode is not just for entrepreneurs. It’s for anyone who wants to be the best they can be.

Join us for this weeks online LIVE training - From Expert To Leading Authority: Add Six Figures To Your Income In Six Months Or Less, And Increase Your Influence And Impact Register your spot here: https://samanthariley.global/masterclass/ For full show notes and links visit:  https://samanthariley.global/podcast/137

WHAT YOU’LL DISCOVER:

• Proving others wrong (1:09)
• The gift of being challenged (3:08)
• Our perception of challenges affect who we become (3:56)
• Effects of having a daily routine for positivity (4:31)
• Knowing what drives you in life (6:48)
• Identifying what holds you back (7:40)
• Going up against your limiting beliefs (8:43)
• How external forces change us (11:07)
• Speeding up the transition if external forces are not present (12:42)
• What you need to reach your goal (14:49)
• Keep your eye on the prize and stay on track (17:25)
• Going on your journey to success unprepared (18:49)
• Breaking the barriers to achieve your goals (20:15)
• Getting to the Heart of the Matter book (22:39)

“Respect other people’s feelings. It might mean nothing to you, but it could mean everything to them.” - Roy T. Bennett

‘Twist’ joins us again today as we discuss how creating meaningful content and being respectful and inclusive, can help you build a deeper connection with your audience.  We discuss how your values will shine through, and establish a strong sense of belonging for your audience. We’ll also discuss how Twist’s experience with altMBA has molded her into the person she is today. 

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

 

For full show notes and links visit:  https://samanthariley.global/podcast/136

 

WHAT YOU’LL DISCOVER:

• What is altMBA (1:20)
• Embodying being a thought leader (4:14)
• How altMBA influences the way you work (6:33)
• Making your content stand out by adhering to your values (12:35)
• Creating content that promotes belonging (15:23)
• Positivity in the beauty of inclusion (20:18)
• Making people feel they are respected helps them feel included (23:49)
• Having opinions while being respectful (25:44)
• Samples of smart marketing strategies (27:42)
• How to create content that leads to the right conversations (31:15)
• Managing your reactions correctly (33:39)

Wordpress Info URL https://samanthariley.global/podcast/136

Creating content is a great way to establish your online visibility.

But is all content equal?  

In this episode, Alyssa, or ‘Twist’ as she is affectionately known, talks about the different ways you can maximize content to increase your sales. She shares different ways you can tap into the minds of your audience to capture their hearts and make them want to do business with you, as well as some interesting examples so you can become a master at marketing. 

Will you be joining us for The Authority Positioning Project, 5 day challenge?  Learn more and register here: https://samanthariley.global/challenge/

For full show notes and links visit:  https://samanthariley.global/podcast/135

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Selling yourself through your content (2:15)
• Knowing the limitations of what to share (3:31)
• What to do if your thoughts go against popular opinion (8:23)
• Respecting each others values can lead to better understanding (11:57)
• The benefits of posting polarizing content (13:40)
• How to create posts that catch the attention of your audience (22:55)
• The options available for creating content (25:25)
• Overcoming your fear of the camera (27:03)
• How to sell more with your content (29:41)

People access the internet every day making it a great resource for marketing your business, and is why most businesses have a website. 

What many people don’t realise is that there are different types of pages to be included on your website. One of which is the Landing Page.

In this episode, Tim and I talk about the anatomy of landing pages. We discuss the different elements to include on your landing page and how to optimise them to increase your results. 

If you want to have an effective online marketing strategy, you should definitely check out this episode.

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

 

For full show notes and links visit:  http://samanthariley.global/podcast/134

 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What exactly is a landing page? (2:43)
• What a landing page is used for (3:26)
• Choosing between a website and a landing page (4:32)
• The difference between a regular web page and a landing page (6:29)
• Advantage of using opt-in tools (8:38)
• Secret ingredients of an effective landing page (9:39) 
• The headline (9:50)
• The sub-headline (11:27)
• Value of bullet points (12:14)
• Essential parts of an opt-in form (13:16)
• Images, videos and testimonials (18:52)
• The MUST-HAVE of a landing page (21:46)
• Saying ‘Thank you!’ to those who opt-in and more! (22:29)

Creating an interesting brand is a highly effective way to market yourself to your audience. 

However, the challenge is in finding ways to make your brand stand out.  You need to catch the attention of your ideal prospects so they notice you. 

In this episode, Michael Roderick joins us as we discuss how to create a referable brand. He talks about the different principles necessary to catch the interest of your prospective clients, and shares different scenarios to establish your brand.

For full show notes and links visit:  https://samanthariley.global/podcast/133

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Creating a referable brand (1:47)
• Avoiding complexity so you can express yourself clearly (3:26)
• What are container words? (5:42)
• How to come up with your own referable term (9:34)
• The A.I.M. Framework (11:05)
• The TCM Index Principle (11:59)
• The SAD Principle (15:29)
• Using influence to stand out  (18:30)
• The magic trick concept (20:35)
• Discovering your personal specialisation (22:41)
• Thought leaders are translators (25:04)
• Making people remember you more by thinking L.E.S.S (26:17)

Are you ready to transition From Expert To Authority in 2020?

Join the free 5 day challenge - The Authority Positioning Project.

If you're ready to add 6-figures to your income, increase your influence, and make a bigger impact and contribution, The Authority Positioning Project is for you.

Within just 5 days you'll...

• Deploy the formula to make your 2020 income goals a reality - instead of just hoping you'll reach them every month.
• Be seen, heard and known as the authority in your industry.
• Create a plan to make 2020 your most fulfilling year yet.   Register here: https://samanthariley.global/challenge/

As a parent, it can be a juggle to balance business and children.  

I’ve not met a parent who doesn’t want to successfully raise happy and healthy children.  But some days, the balancing act can feel more like you’re running through a minefield.

However you don’t need to choose between great in business, or being a great parent.   You totally can have both!

In this episode I have invited my daughter Anthea Riley, to share her story of what it was like growing up with both her parents being in business. She shares honestly and openly through her eyes, and shares what family life was like for her, and how she feels it’s impacted her as an adult.

Did she choose to follow in my footsteps and open her own business?  Or did she decide to go down the path of employee?

If you’re a parent, or are thinking of starting a family, this is an episode that I hope will give you some insights into what it can be like to balance business and parenting.

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

 

For full show notes and links visit:  https://samanthariley.global/podcast/132

 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why Anthea chose to have a job rather than start a business (1:44)
• The pros and cons of entrepreneurship versus employment (4:23)
• Entrepreneur parents through the eyes of a toddler (6:22)
• The impact of business struggles on children (9:27)
• Are children aware of the developments of a business? (14:27)
• Learnings of children from having entrepreneur parents (20:56)
• One major disadvantage of being an employee (25:29)

 

Wordpress Info URL https://samanthariley.global/podcast/132

“It is better to build bridges instead of walls.”

For whatever reason, most of us put up walls to protect ourselves. We are afraid of getting hurt, of being judged, and being excluded by the people around us so we find ways to hide our vulnerability. 

However, this also keeps us from showing up as our true selves.

Siddiqi Ray joins us today to talk about breaking down barriers to show up in the world as we really are, so we can make a bigger impact. 

She shares how her ‘soul portraits’ have helped others show up in a way that previously has kept them hidden behind self imposed masks. 

This episode will help you understand how this impacts your brand, and will help you know how to start breaking down your walls and begin your journey towards a more satisfying life. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Elevating your mastery by tapping into your intuition (2:43)
• Moving away from what society expects, so you can show who you really are (7:40)
• The changes that occur by tapping into your intuition (9:49)
• The outcome of sharing a soul portrait (11:59)
• The vulnerability of leaders (18:54)
• How to increase your visibility (22:01)
• Breaking down the walls to show your true self (25:29)
• The consequences of having walls (28:05)
• Listening to the call of the universe (30:14)
• Find people who will raise you up to your true self (33:07)
• The balance between light and dark (37:09)

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

For full show notes and links visit:  https://samanthariley.global/podcast/131

Hosting live events are a fabulous way to create a deeper connection with your prospects.

But what sort of event to hold?

A workshop?

Maybe a meetup?

Possibly a multi-day intensive?

It is important to choose the event which is most likely going to give you the outcome you are looking for.  

In this episode, Tim and I discuss the different styles of events that you could consider. 

Today’s episode is a great resource for anyone who’s looking forward to holding their first event, or who has run an event without much success.

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

For full show notes and links visit:  https://samanthariley.global/podcast/130

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Preparing for next year, now! (1:12)
• Zigging instead of zagging (3:28)
• Reverse engineering your event outcome (7:16)
• Idea’s for the different types of events you could host (9:52)
• Determine the duration of your event (11:37)
• Identify the size of your event (13:29)
• Maintaining connection with your audience through activities and interaction (18:33)
• The difference between a workshop and a stage presentation (19:40)
• Follow the right schedule - breaks are important! (20:09)
• Free or paid? (21:56)
• Should you sell during an event? (24:14)
• Following up with your audience (26:37)