Business Growth Lab

Social media is only as effective as the strategy supporting it. Creating and sharing posts and images will not be enough; nor effective solely if that’s the entirety of the strategy. 

Social media is important and will help you stay top of mind with your prospects, but creating the right strategy and making sure that this strategy works is critical. 

So what makes a successful social media marketing strategy? 

In today’s episode, Samantha and Tim share how to create a successful social media marketing strategy that will not only place you in front of your future prospects, but also transition those prospects into clients.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The two groups of people using Social Media (3:30)
• What constitutes a successful social media campaign? (4:10)
• The five keys of a successful social media marketing campaign (7:45)
• The importance of knowing your avatar (9:42)
• DIY people and Done For You people  (12:32)
• Know where your ideal clients hang out (14:12)
• Having an effective conversion strategy (17:15)
• Earned media versus owned media (20:16)
• How to measure the results of a campaign (21:57)
• The two currencies you can use (23:55)
• Review and adjust for optimal campaigns (28:51)
• Making micro-changes when testing & measuring (30:03)

For full show notes and links visit:  https://samanthariley.global/podcast/159

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

Numbers. Finances. Financial reports and systems. 

These are just some of the words that challenge business owners often but something that is extremely  crucial in any business. 

But what if you don’t consider yourself a numbers person?

If you can resonate, then this podcast is for you. 

In this episode, Samantha and Meryl talk about what you need to know to be confident in knowing your numbers and building a strong financial system that will work for you. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Tips on financing your way into a business (8:58)
• First stepping stone to building your business (11:14)
• The Profit First methodology (12:34)
• Being confident with numbers (15:30)
• Importance of getting the right team for your business (17:00)
• What knowing your numbers actually mean (17:23)
• The two key financial reports you need to have (19:13)
• Elements of a financial system (19:46)
• Do you need to use an accounting system like Xero straight away? (21:38)
• Disadvantages of using a Spreadsheet in the long run (24:21)
• Communicating with your accountant (26:03)
• Financial system frameworks (27:20)

For full show notes and links visit: https://samanthariley.global/podcast/158

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

Reaching and sustaining your first $10K month is an awesome benchmark for any small business.    

While exciting, scaling from start up to to $10K per month doesn’t come without its challenges.

On today's episode Samantha and Tim discuss the different stages to work through when scaling your business and what you can do to help your chances of success. 

They also dive into what you need to do to make sure that you continue to maintain that $10K month on month and consistent reliable income. 

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

For full show notes and links visit:  http://samanthariley.global/podcast/157

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What it means to get your first $10K Month  (2:41)
• The different stages on the journey of getting to $10K (3:58)
• Why you need a clearly defined product (6:16)
• Solve your customers problems (8:11)
• Conversations are important (10:07)
• How are you managing conversations (13:31)
• Stick at it and stay on track! (15:43)
• What problem is your content solving? (20:22)

Do not be afraid of being who you are. Be yourself. 

We hear these words all the time…

But do these phrases apply to business? To personal branding? 

And what do they actually mean?

As a business owner or entrepreneur, your scope of influence is as wide as you can imagine. But can being yourself make you an effective influencer? 

In today’s podcast episode, Laura Bull shares how being who you are will help you build an authentic personal brand.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What is an influencer? (2:14)
• Influencer or manipulator? (3:54)
• Shared identity with the market (7:00)
• What parts of yourself you need to bring out (8:28)
• Three elements of branding (9:58)
• How the three elements of branding work together (19:34)
• How important is it to build a brand (25:25)
• Branding vs no branding (27:21)
• Staying authentic in branding (29:11)
• Understanding bad narratives (31:22)
• Flaws. Embrace or hide? (32:00)

For full show notes and links visit:  https://samanthariley.global/podcast/156

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

Social media can deliver great results and help you attract your ideal clients.  

Conversely, you can spend a lot of time creating content, and not reap any benefits.

On today's episode Samantha and Tim discuss the importance of consistent content creation and talk about some of the reasons that your content strategy might not be working.

They also dive into what you need to do to make sure that you are creating content for your market that's effective, relative to your niche, and consistently broadcast.

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

For full show notes and links visit:  http://samanthariley.global/podcast/155

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Is content marketing still viable?  (2:51)
• Why your content strategy isn’t working (4:14)
• How often should your content go out? (6:43)
• Are you producing the right content? (7:42)
• Are you giving away too much? (8:57)
• Leading your prospect to take the next step (9:27)
• Create the correct content for your niche (13:10)
• What problem is your content solving? (15:30)
• How to publish content consistently (19:57)

As business owners and entrepreneurs you have to make sales to stay in business. 

Getting leads into your sales funnel is only one step in the process.  There are more steps that need to be taken to turn that lead into a customer.

And one of those steps is actually asking for the sale... 

But what is it about selling that makes many people feel icky when it comes time to invite a prospect to work with you?  

And how can you change your process to avoid that feeling?  

Imagine having a step by step process that had you converting double the sales you are now.  How much more positive would you feel to get on those sales calls?

In this episode, today’s guest Tiji Thomas joins me to talk about how to increase your sales conversions.  

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

For full show notes and links visit:  https://samanthariley.global/podcast/154

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Getting leads that don’t convert to sales (3:30)
• Selling versus serving (6:09)
• There needs to be skin in the game (8:53)
• Stop giving away the farm (11:21)
• Focus on the right type of question (16:08)
• The process most people miss before the call that affects conversions (17:40)
• The feel good power of sales (26:08)
• Why you need to follow a system (27:53)
• How important are qualified leads? (34:34)

Entrepreneurship isn’t right for everyone.

So how do you know if it’s the right fit for you?

On today's episode Samantha and Tim discuss what entrepreneurship is and what it means to ride the entrepreneurial roller coaster.

They also dive into what you need to do if you are thinking about making the leap from employment to going it alone as an entrepreneur and business owner.

That’s today’s discussion.

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

For full show notes and links visit:  http://samanthariley.global/podcast/153

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Is entrepreneurship right for you?  (4:33)
• What exactly is an entrepreneur ? (7:00)
• Do you need to be a self starter? (10:04)
• Are you willing to put in the work? (12:07)
• Get comfortable with being uncomfortable (14:17)
• Resilience is a must have (15:59)
• Getting started requires resourcefulness (17:05)
• Are you in a position of stability  (17:44)
• Why you need a solid plan (21:00)

As entrepreneurs and business owners, we are constantly creating content.  From social media posts, to sales pages and emails, most people find it super difficult to produce in a way that delivers the outcomes we are wanting. 

Why do we find it so difficult to write copy for our own products and ask for the sale? 

Wouldn’t it be great if there was a system that you could follow to make the task easier?

In this episode, Alyson Lex  joins us to talk about the five pillars that you can use to help to produce effective copy and connect with your prospects.  

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

For full show notes and links visit:  https://samanthariley.global/podcast/152

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What happens when we don’t write directly to our ideal customer avatar  (6:20)
• Poking the bruise (13:15)
• Don’t wimp out - make the offer (15:19)
• Become clear on your call to action  (18:48)
• Prime your audience for the price (19:15)
• Do you struggle to sell your own product? (22:42)
• The confused mind doesn’t buy (25:30)
• How copy cosmetics help (32:25)
• Different customers need different delivery (34:34)
• Why you should never stop marketing  (38:03)

The opportunities for media exposure are out there if you know where to look and who to ask. 

On today's episode Sam and Tim discuss simple strategies on how you can use media opportunities effectively to grow your brand and get your message out there. 

They also dive into what you need to do to prepare  your profile, and why it’s so important to make sure your niche and branding are on point to attract the right attention. 

And once you do get the opportunities how do you capitalise on those relationships you are creating?

That’s today’s discussion.

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

For full show notes and links visit:  http://samanthariley.global/podcast/151

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The importance of being seen as the expert (4:09)
• Why is your brand message so important? (5:01)
• Being clear on your topic (8:41)
• Why you need to ask for the opportunity (10:59)
• Where to find the opportunities (15:21)
• Capitalise on new connections (19:06)
• How to maximise your exposure  (20:50)
• Create content from media opportunities  (23:01)

People usually think of branding being logos, colors, and catchy phrases. 

Whilst that’s one part, branding is so much more than that. You can use cool tag lines and fancy images and yet not stand out amongst the crowd. 

Personal branding is about how people perceive you and say about you.

In this episode, Ben Baker joins us to talk about personal branding and how it can affect your business. 

Ben shares tips about where to begin to establish your personal brand, and the importance of it in business.

Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show!

Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/

For full show notes and links visit:  https://samanthariley.global/podcast/150

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What is a personal brand? (0:50)
• Knowing when to use the right analogy to connect to your personal brand (2:03)
• The importance of having a personal brand (7:19)
• Being a commodity VS. Having a community (13:19)
• How powerful is your personal brand? (15:19)
• If you’ve never had a personal brand, do you need to bother now? (21:04)
• Placing you personal brand in a positive light (25:28)
• Reaching your prime (29:33)
• Where to start when creating your brand (35:44)