Business Muscle

Replaying one of our favorite interviews today! In this episode, we're so excited to chat with Esther Tetreault, the visionary founder and CEO of Trillium Brewing Company. Esther shares the inspiring journey of Trillium, from its modest beginnings in 2013 on Congress Street with just three employees, to its current status as an industry leader with over 300 employees and multiple locations in and around Boston! Trillium's growth encompasses not only beer, but restaurants, beer gardens, farms, and now their very own spirit line.

Join us as Esther discusses Trillium's growth, their impact on the craft beer industry, and their exciting vision for the future. Esther gives us the keys to managing a large team, running a business with her husband, and how she now focuses on leadership training within her team. You’re not going to want to miss this one. Enjoy!

Trillium Brewing Company: https://trilliumbrewing.com/

You can find Trilium on Instagram at @triliumbrewing and Esther at @mrstrilium! 

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're diving into our business “spring cleaning” checklist! From refreshing your website copy and social media bio to decluttering your inbox and reviewing what’s truly moving the needle (hello, 80/20 rule!), we’re covering simple but powerful ways to reset and refocus. Whether you're a solo entrepreneur or leading a team, this is your reminder to clear the clutter and make space for what actually matters. A few intentional updates can create more clarity, boost productivity, and help you show up more confidently online. Let this be your sign to hit refresh and step into your next season with purpose. Enjoy! 

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

We are so excited for this week’s episode with Lauren Rich, co-owner of Backyard Boston! Lauren joins us to share her journey of transforming an outdoor fitness community into a thriving business with multiple locations across the city. From launching their first space in South Bay in 2022 to opening The Yahd in 2023, Lauren and her partners have taken bold risks to redefine the fitness scene in Boston. Now, they’re preparing for their biggest move yet—bringing both concepts under one roof in Fort Point. Along the way, Lauren has balanced the intense demands of entrepreneurship with the realities of motherhood, navigating pregnancy, labor, and postpartum while scaling her business!

In this episode, we dive into what it really takes to build a lasting fitness studio, the challenges of running a business with partners, and the raw truths of balancing motherhood with entrepreneurship. As a mom to three kids (two of them twins!) Lauren opens up about making tough business decisions, dealing with mom guilt, and what it really takes to find balance. Enjoy! 

Book a class at BackYard: https://www.backyardbos.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On today’s episode, we are replaying one of our most popular episodes as we chat with Meaghan St. Marc, owner of Rev’d Indoor Cycling Studios. Meaghan chats with us about how she and her partner, Clyde Simms, built the brand of Rev’d from the ground up. Meaghan has been in the business for over 9 years, and has a world of expertise about building a successful brand. 

She tells us about everything from the early days, standing outside of grocery stores just trying to get any clients in, to scaling to 6 studios, to now starting the journey of becoming a national franchise. She gets vulnerable about the challenges that come with scaling, how she went about raising 1.2 million dollars of funding in 6 weeks, and how she manages a team of over 100 employees. 

There are so many good takeaways in today’s episode, we can’t wait for you to tune in! 

Book a class at Rev’d Indoor Cycling: https://revdindoorcycling.com/ 

Follow Rev’d and Meaghan on Instagram @revdindoorcycling and @meagstmarc. 

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Ariel is 38 weeks pregnant! In this episode, we dive into the behind-the-scenes of preparing for maternity leave as an entrepreneur. We’re talking all about the mindset shifts and logistical strategies to make this transition as smooth as possible. We chat about how to delegate responsibilities with confidence, strengthen your team’s sales processes, and create a structure that allows the business to thrive in your absence. Whether you’re a founder stepping away for the first time or simply looking to improve your delegation skills, this episode is for you. 

We also get real about the emotional and mental shifts that come with preparing for motherhood while running a business. Clear communication is key—not just with your team, but with yourself, as expectations and priorities evolve. We discuss how to set boundaries, create flexibility, and trust your team to take the reins while you’re away. If you’re navigating the constant changes in life while running your business, this episode is for you! 

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

RESHARE: “It’s Already In You” Podcast 

Today we’re bringing in an incredible replay from the It’s Already In You Podcast with Jenine Wright and Liz Morrison! As guests on this health and wellness podcast, we chatted about pelvic floor health, pregnancy, postpartum recovery, and how to move through different seasons of life with strength and confidence. We discuss training during pregnancy, the importance of pelvic floor awareness, and how postpartum recovery is about so much more than just “bouncing back.” This episode is packed with knowledge to support you through every stage of prenatal and postpartum healing.

We also dive into the role that recovery plays in feeling and performing at your best. From movement modifications to hands-on techniques, we explore how the right tools—like those offered at Fixxed—can help you rebuild strength, reduce pain, and restore balance in your body. No matter where you are in your fitness or motherhood journey, this episode is a must-listen for anyone looking to move better, feel stronger, and take care of their body for the long haul. Enjoy! 

Listen to the “It’s Already In You” Podcast: https://open.spotify.com/show/0ehtJKwikzwEakB6rcEzyo?si=d8362eb104604dc3

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On this episode of the Business Muscle Podcast, we’re excited to welcome Dr. Matt Shiver, a seasoned online coach and business consultant. Matt’s journey began in 2015, coaching competitive weightlifting and powerlifting athletes while studying Physical Therapy at Duke. Recognizing the potential of online business, Matt shifted gears to create the 'Coach’s Growth Accelerator,' helping other coaches scale their businesses, achieve financial freedom, and make a lasting impact. 

Matt dives into the challenges of building an online business from scratch, the importance of sales funnels and paid advertising, and the strategies that led to his first $10k month. He offers insights for coaches on scaling their businesses, overcoming common income plateaus, and optimizing their time to achieve financial success. From leveraging automation to supercharging organic content, Matt provides actionable advice on creating predictable growth! Enjoy! 

Work with Dr. Matt: https://mattshiver.com/

Follow Dr. Matt on Instagram: @drmattshiver 

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Too often, we let other people’s self-limiting beliefs dictate what we think is possible for ourselves. Whether it’s the idea that pregnancy will slow you down, that motherhood means putting your dreams on hold, or that starting a business is too risky, these are just stories—ones you don’t have to accept. In this episode, we’re breaking down why other people’s fears and doubts have nothing to do with you and how to separate their mindset from your own. You get to decide what’s possible, and the truth is, you can be an incredible mom, run a thriving business, and create a life that feels aligned—all at the same time.

Today we share our personal experiences navigating pregnancy while growing our businesses, and how we refuse to let outdated narratives hold us back. We dive into the mindset shifts that have helped us push past external doubt, set boundaries around unsolicited advice, and stay focused on her own visions. If you’ve ever felt like people are projecting their fears onto you—whether about motherhood, entrepreneurship, or simply going after big goals—this episode will help you break free from those limitations and fully step into what’s possible!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today, we are chatting with Rachel Sommers-Ash, founder of Intoxicated Cosmetics, a groundbreaking venom-based skincare brand featured in Forbes, VOGUE, and BoxyCharm. Rachel shares her journey from the initial "aha moment" to building her brand, overcoming challenges in a male-dominated industry, and navigating personal hurdles. She discusses how her background as an esthetician helped shape her innovative products and how she adapted during the pandemic to thrive.

Rachel also opens up about the early days of hustle, getting her products into local salons, and the power of social media in growing her brand. She offers advice for women entering male-dominated fields, insights into balancing personal life and business, and highlights key milestones like major media features. Enjoy! 

Intoxicated Cosmetics: https://intoxicatedcosmetics.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, Ariel shares her journey from feeling unfulfilled in her corporate PT job to creating a business she truly loves. Frustrated by the limitations of insurance-based care and unable to find a job that aligned with her passion, she decided to take matters into her own hands. 

Ariel breaks down the steps she took to start her own practice, the mindset shifts that made the transition easier than expected, and why she believes more PTs should consider entrepreneurship. She also opens up about her biggest hesitations—financial uncertainty, legal complexities, and lack of mentorship—and how she overcame them by partnering with friend and business expert, Elise. If you’re a physical therapist questioning your career path, this episode is a must-listen! 

Chat with us about franchise opportunities at Fixxed: https://www.fixxedstudios.com/franchise

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/