Business Muscle

Business Muscle

By Business Muscle PodcastBusinessEntrepreneurshipHealth & Fitness
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Business Muscle episodes

  • 74. Balancing Babies and Business: Hacks for Mompreneurs

    In this episode, we are chatting about being a mom and owning a business at the same time. Elise is newly postpartum with baby number two, and Ariel has one on the way! So today we’re discussing how to prioritize the tasks that truly matter for both your business and family. You'll learn strategies like embracing flexible work schedules, working in focused time blocks, and finding productivity in unconventional moments, such as during nap times or school pickups. We also dive into the importance of setting realistic expectations, and leaning on your team and family for support.

    From outsourcing tasks to building systems and routines, this episode offers tips to help you lose the mom guilt and the business owner guilt. We know how important creating new routines is going to be in this new season for both of us, so tune in to hear how we’re handling the new schedule, mindset shift, and so much more. Enjoy! 

    Atomic Habits by James Clear: https://jamesclear.com/atomic-habits

    Work with us here: https://www.businessmusclepodcast.com/

    You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

    Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

    Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

    Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

    FIXXED: https://www.fixxedstudios.com/

    Sweat Fixx: https://www.sweatfixx.com/

    36 min
  • 73. Nicole Ritter - Ritter Functional Health

    In this episode, we sit down with Nicole Ritter, a Board Certified Holistic Health Practitioner, wife, mom, and serial entrepreneur. Nicole shares her incredible journey from working in sales at ADP to founding Ritter Functional Health, Automate Your Wellness Biz, and Holistic Health Experts! Motivated by her own health struggles, Nicole transitioned into the world of functional health and wellness, where she has since built a thriving business, grown a team, and embraced automation to scale her impact. 

    Nicole gets honest about the highs and lows of her entrepreneurial path, from the grind of starting solo to the benefits of building a team and automating her operations. She offers valuable insights on work-life balance, creating lifestyle freedom, and the importance of delegation in achieving business growth. Whether you're in the wellness industry or dreaming of making a career pivot, Nicole's story is packed with inspiration, practical advice, and personal reflections. Enjoy! 

    Book with Ritter Functional Health: https://www.ritterfunctionalhealth.com/

    Automate your Wellness Biz: https://www.automateyourwellnessbiz.com/

    Work with us here: https://www.businessmusclepodcast.com/

    You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

    Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

    Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

    Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

    FIXXED: https://www.fixxedstudios.com/

    Sweat Fixx: https://www.sweatfixx.com/

    37 min
  • 72. Owning a business isn't for everyone

    In this episode, we’re pulling back the curtain on the real-life ups and downs of being an entrepreneur. From juggling financial responsibilities to finding work-life balance, we’re talking about all the little (and not-so-little) things that make business ownership rewarding yet challenging. Whether it’s managing cash flow, working those extra hours, or making high-stakes decisions, we’ll chat about the unique pressures that come with running the show- and why we still think it’s still worth it. 

    Things like handling customer expectations, finding the right people for your team, and keeping up with industry regulations can make business ownership feel overwhelming at  times. We also chat about how to combat loneliness and stay motivated when you’re wearing many hats. Join us for a candid conversation on the journey of entrepreneurship, with practical tips and stories to remind you that you’re not alone in the hustle!

    Work with us here: https://www.businessmusclepodcast.com/

    You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

    Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

    Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

    Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

    FIXXED: https://www.fixxedstudios.com/

    Sweat Fixx: https://www.sweatfixx.com/

    22 min
  • 71. Danny Matta on running a profitable cash based PT business

    On this episode, we sit down with physical therapist and entrepreneur Danny Matta, founder of Athletes’ Potential—a cash-based physical therapy clinic that has grown from a single gym-corner setup to three successful locations across Atlanta. Danny shares his journey from a stable military PT role to establishing his own practice in a niche cash based model. Known for hosting the PT Entrepreneur Podcast, Danny empowers others to turn their passion for physical therapy into thriving, purpose-driven careers. 

    In this conversation, Danny gets real with us about the challenges and milestones he encountered. We talk about his approach to overcoming obstacles in scaling a business, assembling a strong team, and leveraging the power of marketing. Danny doesn’t sugarcoat a thing, and his honesty about what it’s really like to be a business owner is invaluable for physical therapists considering the leap into entrepreneurship! Enjoy!

    Work with Danny Matta at PT Biz: https://www.physicaltherapybiz.com/

    Listen to the PT Entrepreneur Podcast: https://drdannymatta.com/

    Work with us here: https://www.businessmusclepodcast.com/

    You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

    Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

    Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

    Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

    FIXXED: https://www.fixxedstudios.com/

    Sweat Fixx: https://www.sweatfixx.com/

    50 min
  • 70. KAT CYNEWSKI on BUILDING A WELLNESS EMPIRE & FINDING FREEDOM

    In this episode, we sit down with Kat Cynewski, a Business Coach, Yoga Instructor, and Founder of Be Well Events. After a profound loss in 2011, Kat’s passion for yoga soon evolved into a full-blown passion and career shift. Leaving behind a demanding corporate job in 2018, Kat embraced her calling as a “yogipreneur,” quickly making waves with a successful wellness festival, a retreat in Havana, and an online community of over 15k followers.

    Kat’s coaching journey began in early 2020, and she’s since helped hundreds of women in wellness expand their businesses online, achieve greater freedom, and find deeper fulfillment. In this episode, she shares insights on how to grow a wellness business online, the value of working smarter, and why women in wellness are deserving of wealth.Tune in for valuable advice on building community, achieving wealth from the inside out, and creating a life of abundance and well-being.

    Work with Kat: https://katcynewski.com/

    Work with us here: https://www.businessmusclepodcast.com/

    You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

    Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

    Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

    Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

    FIXXED: https://www.fixxedstudios.com/

    Sweat Fixx: https://www.sweatfixx.com/

    52 min
  • 69. FOUR WAYS TO LOSE MONEY FAST IN YOUR BUSINESS

    In this episode, we discuss the crucial missteps that can lead to losing money quickly in business! Learn why neglecting trademark and brand name research can result in expensive legal troubles and rebranding costs. Discover the pitfalls of launching products or services without thorough testing and how this can lead to market failures and costly fixes. 

    We also chat about the dangers of pouring money into ads without a solid customer retention strategy or sales funnel, which can result in wasted spend and low returns. Finally, find out why skipping employee training can hurt your business with inefficiencies and poor customer service. Tune in to avoid these costly mistakes and set your business up for success.

    Work with us here: https://www.businessmusclepodcast.com/

    You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

    Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

    Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

    Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

    FIXXED: https://www.fixxedstudios.com/

    Sweat Fixx: https://www.sweatfixx.com/

    13 min
  • 68. CICI DIMOU- VAIN MEDI SPA

    CICI VAIN MEDI SPA 

    In this episode, we sit down with Cici Dimou, the Nurse Practitioner behind VAIN Medi Spa and co-founder of VAIN Academy. Cici takes us through her remarkable journey from graduating with a master's in nursing to discovering her passion for aesthetics after a Botox party with a friend. What started as a hobby in her spare bedroom quickly blossomed into a thriving business, eventually scaling up to a multi-million dollar enterprise.

    Cici gives us the behind the scenes of her day to day, how she manages a team of 8 employees, and how she built an online educational platform to educate other nurse practitioners through VAIN Academy. Tune in to get inspired by her commitment to being the best version of herself while positively impacting her team and patients every single day. Enjoy! 

    Book with VAIN Medi Spa: https://vainmedispa.com/

    VAIN Academy: https://www.vainacademy.org/

    Work with us here: https://www.businessmusclepodcast.com/

    You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

    Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

    Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

    Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

    FIXXED: https://www.fixxedstudios.com/

    Sweat Fixx: https://www.sweatfixx.com/

    43 min
  • 67. FOUR THINGS WE LEARNED FRANCHISING OUR BUSINESS

    In this episode, we chat about the decision to franchise and the key indicators that showed the business was ready to expand. We break down the importance of having strong operational systems in place, from consistent follow-up protocols to streamlined event management. We also talk about the value of documenting everything and ensuring efficient training programs through tools like Loom, which help maintain high standards across the board!

    We chat about the non-negotiable aspects of a successful franchise, like brand control and customer experience. We also discuss the significance of uniformity in branding, messaging, and marketing, ensuring every franchise location delivers the same top-tier customer experience. From greeting clients to follow-up care, creating a community that clients want to be a part of is at the heart of their business model. Whether you’re planning to franchise or not, this episode breaks down the key pieces of a successful business! 

    Learn more about franchising a Fixxed: https://www.fixxedstudios.com/franchise

    Work with us here: https://www.businessmusclepodcast.com/

    You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

    Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

    Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

    Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

    FIXXED: https://www.fixxedstudios.com/

    Sweat Fixx: https://www.sweatfixx.com/


    17 min
  • 66. JERA BEAN- social media and content creating powerhouse

    In this episode, we’re joined by Jera Bean, a powerhouse in social media coaching, content creation, and education! With over 180k Instagram followers and more than 1.5 million TikTok followers, Jera shares her inspiring journey from becoming an Adidas ambassador to navigating the highs and lows of the fitness world, and eventually building her thriving social media business. She opens up about the challenges of being vulnerable on social media and how she stays organized. Recently, Jera launched her first self-paced course, the Video Editing Rodeo, which is available now!

    In this conversation, Jera gives us her approach to social media strategy, offering actionable tips on building a strong presence, engaging with audiences, and maintaining authenticity while working with major brands like Estee Lauder and MAC. Whether you're looking to grow your social media following or are curious about the business of content creation, this episode is packed with insights on creating sustainable, long-term success in the digital world. Enjoy!

    Work with Jera Bean: https://www.jerabean.com/

    Work with us here: https://www.businessmusclepodcast.com/

    You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

    Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

    Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

    Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

    FIXXED: https://www.fixxedstudios.com/

    Sweat Fixx: https://www.sweatfixx.com/


    40 min
  • 65. Emily Silver co-found of NAPS

    In this episode, we’re joined by Emily Silver, Family Nurse Practitioner, IBCLC, and co-founder of NAPS, a rapidly growing company that provides comprehensive care to new and expecting families! Emily shares her journey from starting as a labor and delivery nurse to building NAPS into a team of 45, serving over 1,200 patients monthly with prenatal classes, daytime and overnight care, new mom groups, and virtual services. She also discusses the launch of their online membership, Nurture by NAPS, which sold out to 100 founding members in just 48 hours during the pandemic.

    Emily opens up about the unique dynamic of running a business with her best friend and co-founder, emphasizing how their friendship has been key to their success over the last 13 years. Tune in to hear how NAPS continues to grow and adapt, all while maintaining a deep commitment to supporting families through every stage of parenthood.

    Book with NAPS: https://www.nurturebynaps.com/

    Work with us here: https://www.businessmusclepodcast.com/

    You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

    Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

    Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

    Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

    FIXXED: https://www.fixxedstudios.com/

    Sweat Fixx: https://www.sweatfixx.com/


    48 min

About Business Muscle

From the publisher's feed

How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible?

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