Business Muscle

We franchised Fixxed! Today we’re chatting about the big goals we have for our business and the goals that led to the decision to franchise. From building a strong brand to creating a profitable, replicable business model, we share some of the key moments that signaled it was time to expand. We also get into the nitty-gritty of what the process was like—think legal documents, trademarks, and why having a great franchise attorney makes all the difference!

If you’ve ever considered opening a franchise, this episode is packed with helpful tips! We break down the top perks of becoming a franchisee, like tapping into an established brand, getting hands-on training and support, and benefiting from marketing campaigns and bulk purchasing power. Plus, you’ll hear about how being part of a franchise makes financing easier and helps you hit the ground running with a proven business model. Enjoy!

Learn more about franchising a Fixxed: https://www.fixxedstudios.com/franchise

Link to FREE Cash based PT blueprint webinar: https://fixxed.brandbot.io/forms/cash-based-pt-webinar-sept-18th-h8G4Rh.html

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On this episode, we welcome Kelly Giordano, the talented photographer and owner of The Haverhill Studio, a versatile rentable studio space for photographers, creatives, and the community. Kelly shares her journey into photography, discussing the challenges she faced when starting out, her favorite tools of the trade, and effective strategies for marketing her services. She also offers advice for young photographers, emphasizing the importance of delivering an exceptional client experience.

Kelly reveals what inspired her to open her own studio and the steps she took to find and set up the perfect space. She discusses the challenges of running a studio, maintaining a creative environment, and fostering a community of photographers. Kelly also provides insights for those considering opening their own rentable studio space and shares her vision for the future of her photography business and the studio’s impact on the local photography community. Whether you're a photographer, creative entrepreneur, or simply curious about the behind-the-scenes of running a studio, this episode is packed with inspiration and practical tips. Enjoy! 

Book at The Haverhill Studio: https://www.thehaverhillstudio.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On this week’s episode, we have a live coaching call! Today we sit down with the dynamic trio behind LIVE WELL IV Hydration Lounge, a veteran-owned, woman-owned, and first responder-owned small business that opened its doors in February. Co-owners Chris Hamilton and Joe Mastrisciano join us to share the challenges and opportunities they've encountered as they establish their presence in the emerging field of IV hydration therapy. Throughout the episode, we talk about their strategies for brand awareness, leveraging social media, and differentiating their business in a competitive market.

As LIVE WELL IV navigates the early stages of growth, we explore effective marketing and outreach strategies, the importance of building strategic community partnerships, and the key metrics they should be tracking for success. The discussion also touches on client retention, customer feedback, and the creation of referral programs to build a loyal customer base. Whether you're a new business owner or looking to fine-tune your approach, this episode offers valuable tips into how to grow and sustain a successful small business in a niche industry. Enjoy! 

Book with Live Well IV Hydration Lounge: https://www.lwivhydration.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On this week’s episode, we sit down with Rachel James, the founder of Torque Financial Group. Rachel has built a powerhouse in the financial services industry, dedicating her expertise to helping blue-collar businesses maximize their financial potential. Since founding Torque Financial Group, Rachel has earned several awards, including the Forbes Best in State Financial Security Award, and now supports around 500 clients each year! Throughout this episode, Rachel dives into her essential financial strategies, sharing her knowledge on everything from budgeting and forecasting to managing cash flow and preparing for growth.

Whether you're a small business owner or thinking about starting your own business, this episode is packed with insights to help you navigate the financial side of your business. Rachel offers practical advice on avoiding common financial pitfalls, understanding key financial statements, and leveraging technology to streamline financial management. She also provides tips on accessing capital, preparing for loans, and planning for tax season. Tune in to gain the financial muscle your business needs to thrive!

Book with Torque Financial Group: https://www.northwesternmutual.com/financial/advisor/rachel-james/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In today’s episode, we're tackling three critical mistakes that new business owners often make: not understanding cash flow, scaling too early, and trying to do everything yourself. First, we'll explore the importance of cash flow management and why it's crucial for the survival and growth of your business. Understanding where your money is coming from and where it's going can help you make informed decisions and avoid financial pitfalls.

Next, we'll discuss the dangers of scaling your business too quickly. While growth is exciting, expanding before you're ready can lead to overextended resources and operational challenges. Lastly, we'll emphasize the importance of delegation and building a strong team. Trying to handle every aspect of your business on your own can lead to burnout and hinder your business's potential. Join us to learn how to navigate these common pitfalls and set your business up for long-term success!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In today's episode, we chat with the incredible Kristyn Kerkorian, owner of K Kerkorian Event Planning & Design. With over a decade of experience in social and corporate events, Kristyn has become a true expert in her field. Her company has earned a number of awards, including being named Best of Boston Best Wedding Planner in 2021 and 2024. Kristyn shares the behind the scenes on how she makes her business stand out, how customer service is always her top priority, and the challenges of running a business as a single mom of two. 

This episode is packed with invaluable advice for those looking to break into the event industry. Plus, Kristyn gives us a peek into her future goals and exciting projects on the horizon. Don't miss this heartwarming conversation with the incredible Kristyn Kerkorian! Enjoy! 

BOOK YOUR NEXT EVENT WITH K KERKORIAN: https://www.kkerkorianevents.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In today’s episode, we’re diving into how to train new staff members efficiently and effectively. The first few weeks after bringing someone onto your team are absolutely critical. Our training process has evolved over the past 3 years into a much more effective system! We'll walk you through pre-training preparation, including creating a comprehensive onboarding plan, developing an operations manual, and setting clear expectations and goals. We’ll also cover the importance of a structured in-person training program that includes hands-on activities, online modules, and shadowing sessions, tailored to individual experience levels.

We then discuss the benefits of mentorship and peer support, and how these strategies can improve your skills as a manager and help you assess if new hires are meeting expectations. Finally, we’ll discuss measuring training effectiveness through key performance indicators (KPIs), gathering feedback from new hires, and continuously improving the training program. Tune in to learn how to make your onboarding process seamless and effective!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today, we're thrilled to welcome Alyssa Pannozzi to the Podcast! Alyssa wears many hats—she's the Talent Director and Full-Time Trainer at Rev’d, and a dedicated Full-Time Content Creator with a strong TikTok following of over 200k. Alyssa opens up about her journey into content creation, sharing what sparked her passion and how she decided to dive in more seriously in 2021. She shares about the lessons she learned early on and gets honest about the highs and lows of content creation.

Throughout our chat, Alyssa shares her top tips for growing an audience, including the importance of long-term partnerships and the game-changing decision to hire an agent in 2022. She debunks the process of monetizing content through brand deals and sponsorships, offering practical advice on negotiation and building lasting relationships. Whether you're dreaming of becoming a content creator or looking to enhance your social media presence, Alyssa’s insights on finding your niche, navigating platforms, and planning for the future are a must listen. Enjoy!

Follow Alyssa on Instagram and Tik Tok: @therealapbp 

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're sharing our favorite strategies for saving money during the buildout of your space. Whether you're opening your first studio or expanding your business, these tips will help you manage costs without compromising on quality. We'll chat about the importance of early budgeting, including all costs such as flooring, shelving, and more. Learn how to realistically plan your expenses and how long it will take to earn them back, as well as the value of comparing multiple quotes to find the best deals on equipment and materials.

We'll also discuss how to secure the best location and lease terms, including finding spaces without a realtor and looking for incentives like free rent periods and landlord contributions. Our design and renovation tips emphasize DIY projects and how to make your space functional, but minimalist. Join us to learn how to make the most of your buildout budget and set your business up for success!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On this week’s episode we welcome Chris Cuozzo, the owner of Christopher Cuozzo, LLC, a thriving multi-million dollar custom clothing brand. Chris shares his journey from starting his business as a side hustle in 2009 to building a distinguished company specializing in custom shirts, suits, blazers, and tuxedos. Tune in to hear Chris discuss what makes his brand unique, the inspiration behind starting his custom clothing line, and the challenges he faced in the early days. 

We explore the strategies Chris used to scale his business to reach the million-dollar mark, including key financial decisions, important milestones, and the technology that has been crucial for efficient operations. Chris offers valuable advice on funding, investment, digital marketing, and customer acquisition. He gets vulnerable and honest about the challenges of business growth, lessons learned from mistakes, and how he stays motivated and balances business with fatherhood. Enjoy! 

Get your first suit from Christopher Cuozzo: https://www.christophercuozzo.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/