Business Muscle

Ever wonder how to make your business THE go-to place? Standing out as a small business can be challenging in today’s world. Social media and email marketing can be confusing and overwhelming. So today we’re here to help give you 5 strategies you can use to make your business stand out from the crowd. 

Some of these tips might surprise you - we discuss everything from branding (even if you’re not a graphic designer) to continuous innovation. But we also chat about the easy steps that you don’t want to overlook - like showing up in the community, and providing excellent customer service. Whether your business is brand new or needs a revamp, this episode is for you. 

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today we welcome Rob Velasquez to the podcast! Rob is the Co-owner of Backyahd Boston and The Yahd Southie. When he started his own personal training business from scratch he built it up to 50-70 clients a week. When COVID hit, he decided it was time to take the leap and open his own brick and mortar location. Today we chat with Rob about how COVID was one of the best things that could have happened to his career, how he manages his own fitness routine with a business and a 6 week old baby at home, and how he avoids the “competition” mindset when it comes to the Boston fitness scene. Enjoy! 

Book a class at Backyahd: https://www.backyahdbos.com/backyahd

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this Wellness Wednesday episode, we're joined by John Welz, owner of Crossfit Ares in Wilmington, MA. As a Crossfit gym owner and Fixxed ambassador, John brings a wealth of experience in promoting long-term health and overall well-being to his members. Today we chatted with John about the changes he went through that led him to prioritize long-term health and longevity in his fitness approach.

In this episode, John debunks common misconceptions around strength training and Crossfit - and gives us strategies on how to change your mindset around the gym. He gives us the truth about how nutrition, mindset, and flexibility are all key components to longevity, and gives us simple ways to start even if you’re nervous about grabbing a set of heavy weights. We seriously could have talked to John about this topic all day. Enjoy! 

Book a class at Crossfit Ares: https://www.crossfitares.com/

Follow John and Crossfit Ares on Instagram: @coach_jwelz91 and @crossfitares

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today we’re talking about the transition from being a solopreneur (running a one-person show) to becoming a business owner and leading a team. While there’s pros and cons to each, we love to see our businesses scale and create massive impact. But where do you even start when you’ve been running the business yourself for so long? 

Today we chat about our favorite ways to identify which tasks you can and should delegate. We discuss some of our favorite ways to streamline training new staff (get those processes in place!) and how to make sure you’re hiring the right people. We even get real about what it’s like to let someone from your team go. We hope this episode kicks off your business growth! 

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today we welcome Leigh Kellis to the podcast! Leigh is the founder and co-owner of The Holy Donut! Leigh started her idea for the Holy Donut in 2010 making potato based donuts in her kitchen. Now she runs a donut empire with 5 locations in Maine and 100 employees.

We chat with Leigh about the early days of her donut business and how she and her dad did the entire buildout themselves. Leigh gets honest with us about how her donut shop helped her to heal from divorce and an eating disorder, and how she wrote 3 books all while managing the rapid growth of her business. We hope you enjoy this episode! 

Visit the Holy Donut: https://www.theholydonut.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

So you think you might be ready to take the leap and go all in on your business? Hell yes! Nothing fires us up more. But before you jump, here’s a few key things you may want to ask yourself to see if you’re actually ready to leave your full time gig. These are the questions we asked ourselves before ever considering leaving our 9-5 jobs and opening our businesses. 

Have you put in the hours to map out your business model, test the market, and network? Are you ready to be on 24/7? Do you have a plan for your health insurance and retirement? Do you have savings in case your business isn’t able to pay you right away? While these questions may seem scary - we’re breaking them down to show you how they might be more realistic than you’d think. Enjoy! 

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today we had the absolute pleasure of sitting down with Michael Oxton, co-founder of Night Shift Brewing! Michael takes us way back to the early days of Night Shift, when he and two friends bought a “brew at home” kit and started making beer in their Sommerville apartment. They opened their first location in Everett in 2012 where they brewed 250 barrels of beer. Fast forward to today when they brew 35 thousand barrels of beer annually! 

Michael walks us through some of the keys to success in this industry - including switching from bottles to cans, starting a distribution company, and saying “no” to a massively tempting deal for the name “Night Shift.” Michael is so down to earth, and has never let his success cloud his vision of the company mission. We absolutely love this conversation. Enjoy! 

Night Shift: https://nightshiftbrewing.com/

Follow Night Shift on Instagram: https://www.instagram.com/nightshiftbrewing/?hl=en

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today we welcome Kristina Coccoluto to the podcast for a Wellness Wednesday episode! Kristina is a “previvor” born with the BRCA1 mutation, leaving her with an 87% lifetime risk of being diagnosed with breast cancer and a 60% risk of being diagnosed with ovarian cancer. She took her circumstances into her own hands and had a risk-reducing double mastectomy. 

Kristina has been raising funds and awareness for the cancer community for over a decade, and has used her story to spread awareness and become a motivational speaker to empower others. Kristina is an absolute powerhouse, and ran the Boston marathon 28 weeks after having her second surgery, a complete hysterectomy. This conversation is an absolute inspiration. Enjoy! 

Follow Kristina on Instagram: https://www.instagram.com/kristinacoccoluto/?hl=en

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Just like that - it’s our co-host Ariel’s wedding week! We can’t believe how quickly this wedding season snuck up on us. Today we’re chatting about the behind the scenes of how she planned a wedding while running two locations of her business! And when you break it down, planning a wedding and running a business aren’t really all that different.

Ariel shares with us how she stayed organized by having quarterly meetings with her fiance (not the most romantic date, but necessary)! She tells us the ins and outs of budgeting for a wedding, simple ways to cut costs, and how relying on the people in your life for support can be an absolute game changer. Ariel is so incredibly grateful for a smooth wedding planning process, we hope you enjoy this conversation! 

Follow Ariel’s wedding DJ: https://www.instagram.com/_dj_dukes/?hl=en

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today we welcome Jackie Zukerman, the founder and owner of Next on Scene Media to the podcast! Jackie launched the Next on Scene podcast in 2014 from her makeshift recording studio in her guest room closet. It rapidly expanded, and now has over 15 thousand listeners a month! Her company works with clients for everything from consulting, to social media strategy, to advertising, and so much more! Jackie is also the owner of her own magazine, which now has an international presence. 

Jackie is a wealth of knowledge about everything public relations. Today she shares with us her top tips to create your own personal brand, how to nail your social media strategy without getting overwhelmed, and what it actually takes to launch a successful podcast. Enjoy! 

Work with Jackie here: https://nextonscene.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/