Business Muscle

In this episode, we sit down with Jenine Wright, the founder of Fit Life to discuss the rollercoaster journey of building a business from the ground up. With a background in Exercise Science and a commitment to holistic health, Jenine shares the lessons learned from balancing family life, navigating the ups and downs of entrepreneurship, and staying true to a mission of helping people live healthier, better lives.

We also dive into the impressive growth of Fit Life, from starting with just three team members and 50 clients to now supporting a team of 33 and nearly 400 active members! Along the way, we explore the challenges of maintaining work-life balance, the ongoing evolution of the fitness industry, and the importance of adaptability. Tune in to hear how Jenine is taking on some new projects including an Organic Cafe in Melrose, and producing her own healthy living journal! Enjoy! 

Work with Fit Life: https://www.fitlifema.com/

Planted Melrose: https://www.plantedorganiccafe.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

JEREMY DUPONT 

In this episode, we’re joined by Jeremy Dupont, co-founder of Patch and former owner of Ripple Physical Therapy. After losing his job during COVID, Jeremy founded Ripple in January 2021, transforming it from a solo practice with 30+ patients per week into a seven-figure business with two locations and a team of seven PTs. His passion for marketing and technology played a crucial role in Ripple’s success, fueling his decision to exit the business in 2024 and focus full-time on Patch, which now helps over 200 cash-based clinics scale through marketing strategies.

Jeremy shares how digital marketing, CRM systems, and targeted ad campaigns helped build Ripple’s client base and how those same strategies drive Patch’s success today. He also discusses common marketing mistakes small businesses make, when to invest in a CRM, and tips for scaling service-based businesses. Whether you’re a physical therapist or a small business owner, this episode is packed with actionable insights and entrepreneurial wisdom. Enjoy! 

Work with Patch: https://thepatchsystem.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we break down the key performance indicators (KPIs) you need to track for a successful 2025! We start with customer retention, discussing how maintaining loyal clients can significantly impact your business's growth and stability. Next, we explore lifetime value, helping you understand how much each customer contributes to your bottom line over time.

We also dive into the importance of monitoring overhead and expenses, ensuring you keep costs in check while maximizing profitability. Finally, we discuss how to calculate average revenue per hour or service, providing insights into optimizing your offerings for better financial performance. Tune in to learn how these KPIs can drive smarter decisions and set you up for a successful year ahead!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we’re excited to welcome Ariana Grabus, the owner of Sblended, a health-focused smoothie and nutrition shop serving the Beverly community and beyond. Ariana shares her journey from growing up in Beverly and Manchester-by-the-Sea to discovering her passion for health and wellness while attending Salve Regina University in Newport, Rhode Island. With a background in marketing and business administration, as well as over three years of experience as a health coach, Ariana has dedicated herself to helping clients reach their fitness goals and live healthier, happier lives. Now, through Sblended, she’s bringing her expertise in nutrition to her local community.

Ariana talks about the challenges and rewards of starting Sblended, and the support she’s received from family, friends, and mentors along the way. She also shares how her vision for providing accessible, nutritious options has shaped the success of her business. With a passion for promoting wellness and a commitment to the community, Ariana is on a mission to make healthy living easier for everyone. Whether you're interested in health, entrepreneurship, or simply want to hear an inspiring story of following your dreams, Ariana’s journey is sure to motivate and empower you.

Visit Sblended: https://www.sblendednutrition.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Ready to launch your business?

In this episode, we explore the crucial first steps of starting your own business! Opening a business may seem scary, but when you break it down into simple steps, it becomes much more doable. Today we chat about validating your idea through market research, and understanding your ideal customer. We discuss the importance of testing demand, and how this can save you time and money.

We then focus on building a solid foundation, covering essentials like choosing the right business structure, securing an EIN, and setting up a basic bookkeeping system. Finally, we dive into creating a clear plan, including setting achievable goals, crafting a simple business plan, and prioritizing tasks that drive cash flow. Tune in for actionable tips to get your business off the ground and a sneak peek at what’s coming next! Enjoy! 

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we’re joined by Alexa Nika, the owner of MOKO Beauty, a thriving permanent makeup studio in Stoneham, MA. Alexa shares the incredible story of how she launched her business in 2020, right in the midst of the pandemic, and within just two weeks, was fully booked for the entire year. We dive into her journey with permanent makeup and how she overcame early challenges to find success in a highly competitive industry. Alexa also discusses the pivotal decisions that helped her grow MOKO Beauty, from transitioning into a brick-and-mortar location to scaling her team from solo artist to managing a crew of seven.

Alexa’s insights into running a successful beauty business go beyond just technique—she reveals her marketing strategies, leadership approach, and mindset for staying ahead in a saturated market. We also talk about the founding of MOKO DOJO, her training academy for aspiring artists, and what makes her training program stand out. Alexa offers valuable advice for anyone considering entrepreneurship and shares her vision for the future of MOKO Beauty and the permanent makeup industry. Enjoy!

Book with MOKO Beauty: https://www.mokobeautystudio.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this reflective episode, we share the difficult lessons we learned in 2024 while navigating the challenges of building and growing a business. From the importance of investing in employee benefits like health insurance and retirement plans to attract top talent, to the tough realization that sometimes you have to close a location to protect your overall vision, this year taught us how to prioritize both people and strategy.

We also discuss the courage it takes to tackle big projects—like franchising—that can feel overwhelming but offer massive growth potential. Plus, we share insights on hiring, addressing employee issues early, and staying true to your company’s culture. Perhaps the biggest takeaway? The necessity of tough skin to make hard decisions and keep moving forward. Whether you’re an entrepreneur or a business leader, this episode is filled with raw and actionable insights from a year of challenges and growth. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we’re thrilled to welcome Emily Chandra, the CEO and founder of Seacoast Stilettos, a dynamic dance studio that’s reshaping the world of dance through empowerment and autonomy. Since its start in 2018, Seacoast Stilettos has grown from a solo project to a team of 11, recently being named Best Dance Studio by Boston Business Women Magazine in 2024. Emily shares her journey of identifying a unique niche in the dance world, transitioning from yoga and dance to beginner heels classes, and overcoming early challenges like renting spaces and launching during the pandemic. She also reveals the pivotal moments that helped her grow the business, including securing a permanent studio space in 2022 and scaling from small classes to sold-out sessions.

We dive into Emily’s leadership journey as she transitioned from solo entrepreneur to managing a team, and the strategies she used to foster a strong sense of community within both her instructors and clients. She discusses how she’s embraced her role as CEO, learned to delegate, and developed skills along the way that helped her scale Seacoast Stilettos into the thriving studio it is today. Emily also shares her vision for the future, including plans for expansion and new offerings. Whether you’re interested in entrepreneurship, leadership, or the world of dance, this episode offers inspiring insights and practical advice for growing a purpose-driven business.

Book with Seacost Stilettos: https://seacoaststilettos.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we are resharing an episode from the PT Entrepreneur Podcast with Danny Matta, featuring our co-host Ariel! In this replay, Danny and Ariel discuss the initial days of Fixxed, what it takes to have a successful business partnership, and how Fixxed’s unique approach led her to develop a scalable franchise model that empowers physical therapists to pursue entrepreneurial careers.

Tune in to hear about the challenges and successes of launching and expanding Fixxed, the decision to franchise, and their mission to redefine physical therapy nationwide. Whether you’re a PT looking for new career paths or an entrepreneur curious about scaling a healthcare business, this episode is packed with valuable insights and inspiration. Enjoy!

Work with Danny Matta: https://drdannymatta.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we sit down with Sydney Nunn, the owner and curator of Simply Placed, a curated home decor store on Boston’s North Shore. Simply Placed is more than just a retail shop—it’s a sanctuary of community, relaxation, and beautifully curated pieces designed to make your house feel like a home. Sydney shares her journey of opening the boutique, from conceptualizing the space to managing inventory and creating a shopping experience that keeps customers coming back. Whether you're shopping for yourself or looking for the perfect gift, Simply Placed offers something special for everyone.

Sydney also opens up about the challenges of running a business while pregnant, as she prepares to welcome her baby girl. She dives into the balancing act of growing a business and a family at the same time, offering honest and inspiring insights for anyone juggling similar dreams. If you’ve ever thought about opening your own boutique shop, this conversation is packed with practical tips, personal stories, and the motivation to take that next step. Don’t miss this heartfelt and informative episode!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/