Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Journal best-selling author of six business books and also teaches marketing and innovation at Georgetown University. He has a new book out, The Non-Obvious Guide to Small Business Marketing (without a big budget), and we're going to chat about his insights on marketing today.