My guest today is Shawn Allison, a business and marketing consultant with the Central Mountain Small Business Development. Shawn has more than 20 years of experience in business development, direct marketing, strategic planning, budgeting, marketing automation and graphic design. Shawn is joining us today to give the down and dirty lowdown on how to write an effective business plan.

My guest today Robin Waite is one of the most successful professional business coaches in the United Kingdom and author of the book "Take Your Shot: How to Grow Your Business, Attract More Clients and Make More Money". I wanted to have Robin on the show today to talk about some of the struggles that new entrepreneurs face in starting off on the right foot.

A quick preview of what's coming up in Season 2 of Business of Craft, launching February 15, 2020.

My guest today Amy Singer is pioneer publisher of the quarterly digital e-magazine Knitty.com. We discuss the evolution of pattern publishing and Patreon support.

My guest today is Janet Kafadar, an online business coach who's passionate about helping entrepreneurs package their brilliance into a sustainable, profitable online business. She's come on Business of Craft show today to talk about starting a business after hours.

My guest today Stephen Koenig is the co-founder of Sommer Street Associates, a publishing intermediary working to connect craft publishers and retailers utilizing a whole new model. Steve is also adept at building audiences, monetizing content and helping digital brands grow to their full potential.

My guest Katie Salmon is the founder and CEO of a digital marketing consultancy business called Katie Does Marketing. Katie helps shop owners and makers develop strategies to simply SELL MORE STUFF.

My guest today is Laura Bellows, owner and founder of Jul Designs, an internationally collaborative company producing knitwear and body jewelry designs. Doctor Laura Bellows also happens to be a PhD trained cultural anthropologist, well-versed on the issues regarding cultural appropriation in business. She joins our show today to help crafty entrepreneurs understand cultural appropriation and what it means for their businesses.

Some listeners might recognize my guest today as a friend and former employee at Stitchcraft Marketing, Benjamin Krudwig. Benjamin makes his mark in the fiber industry as a talented weaver, garment-maker and fashion designer. He is currently the social media manager at Schacht Spindle. I wanted to have Benjamin come on the show today to talk about his expertise on millennial buying behaviors in the craft industry.

My guest today, Felicia Lo, is the founder and creative director of Sweet Georgia Yarns. Since 2005 Felicia and her team have focused on bringing "unapologetic colors" for fiber enthusiasts. Felicia is the author of Dyeing to Spin & Knit: Techniques & Tips to Make Custom Hand-Dyed Yarns. She is also a lecturer and teacher and has offered classes through Craftsy/Blueprint, and her new venture, the School of Sweet Georgia.